ResponsibilitiesPlan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceCollaborate with agencies and other vendor partners

ResponsibilityPerform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunitiesProvide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesProvide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specificHelp to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)Develop and implement link building campaignsDevelop, manage and execute communication/content strategies via social communities in coordination with client goalsImplement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)Monitor and evaluate search results and search performance across the major search channels in order to improve rankingsResearch and administer social media tools in support of clients’ social media strategyMonitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategiesCommunication to team and management on project development, timelines, and results.