Develop long-term strategic plan for the development and commercialization of BioFire hardware and software platforms to keep BioFire the leader in molecular infectious disease in-vitro diagnostic testing. Manage a team of commercial and upstream global marketers, partner and collaborate with R&D, Engineering, and Software development teams on early opportunities and products in development, align with and maintain strong relationships with regional commercial heads globally to ensure product-market fit and successful commercial launch.

Developed long-term strategy for existing and future hardware platforms and multiplex panels. Identified customer needs for specified products, and worked with technical teams to reach the appropriate solution.

Worked with global subsidiaries to commercialize the leading molecular diagnostics platform for infectious disease. Focus on APAC and METRA market, while providing backup for the LATAM region.- Defining of regional competition, positioning, product-market fit, and regional strategy- Work with product franchise teams to create launch packages for specific regions- Identify and contract with regional & global KOL’s- Organize and execute regional sales training- Partner with regional GM’s to prioritize rollout at the country level

Lead development of new business unit designed to enable innovative technology (waterproof coating for electronic circuitry) licensing company to maintain margins while penetrating to major tech providers. Created virtual international sales force by developing go-to-market strategies with strategically selected business partners.• Partnered with Contract and Original Design Manufacturers on new product concepts that were enabled by our technology• Drove innovative global partner marketing strategy that increases revenue and limits capital expenditures while building our global credibility as a tech leader.• Identified and prioritized international markets for strategic partnerships leading to 4 new active partners with 5 additional in pipeline.• Deployed our strategic thought leadership strategy at international tradeshows in 9 countries in 7 months.

Joined B2B tech startup with creative brand presence but no established marketing research strategy. Assisted CMO in establishing marketing department during high-growth period when staff doubled within 6 months.• Developed comprehensive marketing research strategy, including identifying strategic markets, analyzing potential competitors, and planning new product development.• Drove overall company direction as part of committees on research & development, intellectual property, and product ecosystem priorities.

Reported to VP of HP Enterprise Group as business intelligence analyst providing performance reporting on sales reps and HP resellers. Introduced and implemented improved reporting processes for sales forecasting, pipeline analysis, rep compensation, product line performance, and more.• Managed software team in development of internal product that allowed ales teams to prioritize accounts and identify expansion/growth opportunities• Implemented new partner tiering methodology for inside sales team based on a recency-frequency-monetary (RFM) methodology; new model created a more accurate picture of reseller performance.• Identified opportunities for growth and areas of decline by generating high-level business unit and product level reporting and analysis, including competitive analysis, total area market, and share-of-wallet performance.

Built marketing management and client reporting tools for supply chain company providing automated warehouse equipment to major global brands such as Coca-Cola, Ford, Drugstore.com, and Nestle. Identified potential market value, key competitors, and company branding proposition. Created marketing collateral, including brochures, conference pamphlets, and website.• Worked with multiple 3rd party Internet of Things (IoT) vendors to develop remote monitoring product for installed equipment by Dematic Support, allowing for detailed visibility of performance and predictive maintenance.• Reduced recurring expenses of outsourced contracts 2.5% through creation of project review dashboard that provided high-level and detailed summaries of project expenses over 40 contracts.• Cut preparation time for customer reporting 75% while capturing greater detail and historic data.• Helped open new revenue stream and expand product offerings utilizing existing client base as part of core group tasked with establishing a new child company.