Wei Chen Lee Email & Phone Number

Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Federal Territory Of Kuala Lumpur, Malaysia

Malaysia

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Defining the category’s strategic vision and leading its implementationIn charge of the category’s P&LWorking with a team of buyers and account managers, identifying assortment gaps, to bring the best products at the best priceIdentifying root causes of issues in daily business and develop practical solutionsAttending key meetings with brands within the industryCollaborating with many other departments to manage – marketing, pricing and sourcingMonitor business analysis and insights on sales, pricing and on-going opportunities for incremental volume and marginDriving the category pricing and marketing strategy

Kuala Lumpur, Malaysia

Managing daily engagement with large brand accounts by:Managing price competitiveness, assortment and stock availabilityWorking with cross-functional teams to resolve any issues impacting brand performance on Lazada (operations, fulfillment services, marketing, finance etc.)Conducting regular analysis on sales, traffic, conversion and customer funnel. Deriving and sharing insight to guide promotional and marketing inputGrowing brand portfolios through joint business planningPreparing joint business plan and driving weekly/monthly/quarterly reviews of performance against targetsAdvising brands on go to market strategy for new product rangesPlanning promotional campaigns and coordinating executionPlanning brand marketing engagement including onsite brand visibility, online marketing strategy and co-marketing efforts on social media and offlinePitching and on-boarding of new brands

Kuala Lumpur, Malaysia

Coordinate with brands/Sellers to get artwork for the promotional activitiesEnsure Cluster pages and Shop in Shop are always updatedPlanning product ranges and preparing campaigns in conjunction with Category managersCoordinating promotional activities flows within internal team: Designs, Technology, Commercials, Marketing, Customer Services, and SourcingAnalyzing every aspect of bestsellers (for example, the bestselling price points, colors or styles) and ensuring that bestsellers reach their full potentialMaintaining awareness of competitors' performanceWorking closely marketing team to design and monitor efficient online campaigns to drive sufficient traffic to the categoryIdentify and develop low and best performing traffic channels / landing pages / bannersExperiment with new initiatives to engage the customer base for the category

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Key Account Manager at Lazada Marketplace, Home Appliances.Responsible for managing key accounts, maintaining a long term relationship with accounts and maximising sales opportunities within them.Responsible for the development and achievement of sales and assortment of category.Define and execute strategies and plans for the Customer (s) in line with business requirementsEnsure achievement of agreed Customer (s) targets/KPIs, Forecast accuracy etc.Ensure complete support in development of Category Channel and Field Sales PlansFocusing on growing and developing existing clients, together with generating new business.Collaborate with peer customer managers to share customer best practices, liaise with marketing, sales and operations to drive customer related initiativesFull end to end understanding of the business and all departments.

Kuala Lumpur, Malaysia

Diploma In Business, Business Administration And Management, General

Diploma In Mass Communication, Public Relations, Advertising, And Applied Communication

Spm