Design and execute research projects to analyze digital consumer behavior, market trends, and website optimization.Create online surveys and manage data collection tools to provide actionable insights for clients in advertising and tech.Develop content for social media and new media platforms, enhancing brand visibility and audience engagement.Oversee ad placements and design interactive campaigns to expand client reach.Generate reports and visualizations that highlight digital marketing performance and provide data-driven strategies.

• Analyzed works from screenwriters and actors to filter scripts and casts and provide selection suggestions during the pre-production period • Coordinated and reviewed post-production activities, communicating the director's requirements and opinions on film toning, editing, subtitling, sound mixing to the post-production company• Managed communication with MCN agencies to promote films on various digital media• Worked with distribution companies and provided suggestions on film publicity• Researched and built information reports on domestic and international film festivals to improve strategic distribution plan

• Coordinated press conferences and conducted media kit for news releases for Wuhan World Health Exposition and Rossignol’s collaboration with the Beijing Government• Monitored performance on social media accounts for CFA and maintained routine exposure• Analyzed the consumer behavior data of the given brand and competitors using PivotTables, developed reports and strategic advice to increase click-through rate• Participated and optimized in the English writing of project proposals

Theater guide, rehearsal assistant, marketing