Growth Analytics Manager
Current
Oct 2021 - Present
AeroLeads people directory · profile
Wei Lu Email & Phone Number
Digital Analyst at Splunk
at
Splunk
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Who is Wei Lu? Overview
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Quick answer
Wei Lu is listed as Digital Analyst at Splunk at Splunk, a with 6681 employees, based in Canada. AeroLeads shows a matched LinkedIn profile for Wei Lu.
Wei Lu previously worked as Growth Analytics Manager at Splunk and Digital Analyst at Acronym. Wei Lu holds Msc. Candidate In Mcmaster University, Transportation Geography, 12/12 from Mcmaster University.
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Splunk
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Profile bio
About Wei Lu
Experienced digital analyst with a demonstrated history of working in the digital analytics industry. Skilled in Google Analytics, Adobe Analytics, Google Data Studio, Tableau, BigQuery, Analytics Canvas and R. Passionate about data visualization, implementation and analysis projects. Able to handle multiple projects simultaneously and under pressure.Accountable team player who can also work independently.
Current workplace
Wei Lu's current company
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Splunk
6 roles
Wei Lu work experience
A career timeline built from the work history available for this profile.
Digital Analyst
Jun 2021 - Oct 2021
Digital Analyst
• Analyzed and produced insights derived from digital analytics data and offline data using Google Analytics / Adobe Analytics, Analytics Canvas, BigQuery and R.• Built analytics reports and dashboards using Google Data Studio or Tableau.• Designed and implemented Ecommerce tracking in Google Analytics and created segments based on Shopping Behavior funnel.• Assessed implementation completeness and ensured alignment with client’s business goals.• Identified key performance indicators and defined most appropriate tagging strategy.• Co-ordinated and assisted with coding, testing, and debugging custom analytics tracking code and tagging implementations.• Configured analytics tools and troubleshot web analytics data problems.
Feb 2018 - Jun 2021
Junior Data Analyst (Volunteer)
Office Of Institutional Research And Analysis, Mcmaster University
• Validated, cleaned and manipulated data of McMaster faculty’s publications with SQL and Excel• Cleaned, integrated and analyzed McMaster University Graduand Survey and Job Vacancy Survey • Filtered registration data from SQL data warehouses and updated statistics for the Enrolment Forecasting tool
Aug 2017 - Feb 2018
Research Assistant
• Converted millions of GPS points to 161,426 actual trips along the road network in ArcGIS.• Created a new tool to extract routes from all trips and dominant routes between hubs in R.• Identified determinants of cyclist route choice behavior in terms of route attributes using Stata.• Visualized the spatial patterns of cyclists’ route choices to identify candidates of road segments for additional bicycle facilities in order to promote the use of bike share programs.
Sep 2015 - Aug 2017
Graduate Teaching Assistant
Advanced Vector GIS & Geographic Information Systems Regional Geography of Canada & Economic Geography • Led ArcGIS labs for students, assessing knowledge and offering learning support. • Resolved conflicts in a considerate manner and provided constructive feedbacks during classroom discussions.
Sep 2015 - May 2017
Team & coworkers
Colleagues at Splunk
Other employees you can reach at splunk.com. View company contacts for 6681 employees →
GP
Gianluca Pizzo
Colleague at SplunkDallas-Fort Worth Metroplex, United States
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KA
Kranthi A
Colleague at SplunkLone Tree, Colorado, United States
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MH
Maria Heloisa De O. Santos Flores
Colleague at SplunkDallas, Texas, United States
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JH
Jett Hudson
Colleague at SplunkSan Diego, California, United States
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OC
Oisín Cooke
Colleague at SplunkLondon, England, United Kingdom
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JL
Johnie Lee Fain
Colleague at SplunkDallas, Texas, United States
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RJ
Ralph Jamal Anderson
Colleague at SplunkAtlanta Metropolitan Area, United States
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AM
Alexis Macaluso, Cspo, Csm, M.A.
Colleague at SplunkEaston, Pennsylvania, United States
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SR
Sebastian Rauhala
Colleague at SplunkStockholm County, Sweden
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JB
Joshua Brown
Colleague at SplunkParkes, Australian Capital Territory, Australia
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Gianluca Pizzo
Colleague at SplunkDallas-Fort Worth Metroplex, United States
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KA
Kranthi A
Colleague at SplunkLone Tree, Colorado, United States
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MH
Maria Heloisa De O. Santos Flores
Colleague at SplunkDallas, Texas, United States
View →
JH
Jett Hudson
Colleague at SplunkSan Diego, California, United States
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OC
Oisín Cooke
Colleague at SplunkLondon, England, United Kingdom
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JL
Johnie Lee Fain
Colleague at SplunkDallas, Texas, United States
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RJ
Ralph Jamal Anderson
Colleague at SplunkAtlanta Metropolitan Area, United States
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AM
Alexis Macaluso, Cspo, Csm, M.A.
Colleague at SplunkEaston, Pennsylvania, United States
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SR
Sebastian Rauhala
Colleague at SplunkStockholm County, Sweden
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JB
Joshua Brown
Colleague at SplunkParkes, Australian Capital Territory, Australia
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3 education records
Wei Lu education
Msc. Candidate In Mcmaster University, Transportation Geography, 12/12
Bachelor Of Environmental Studies; Minor In Computer Science, Geomatics, 3.82/4
Bachelor Of Engineering, Remote Sensing Science And Technology
FAQ
Frequently asked questions about Wei Lu
Quick answers generated from the profile data available on this page.
What company does Wei Lu work for?
Wei Lu works for Splunk.
What is Wei Lu's role at Splunk?
Wei Lu is listed as Digital Analyst at Splunk at Splunk.
Where is Wei Lu based?
Wei Lu is based in Canada while working with Splunk.
What companies has Wei Lu worked for?
Wei Lu has worked for Splunk, Acronym, Clickinsight Corporation, Office Of Institutional Research And Analysis, Mcmaster University, and Mcmaster University.
Who are Wei Lu's colleagues at Splunk?
Wei Lu's colleagues at Splunk include Gianluca Pizzo, Kranthi A, Maria Heloisa De O. Santos Flores, Jett Hudson, and Oisín Cooke.
How can I contact Wei Lu?
You can use AeroLeads to view verified contact signals for Wei Lu at Splunk, including work email, phone, and LinkedIn data when available.
What schools did Wei Lu attend?
Wei Lu holds Msc. Candidate In Mcmaster University, Transportation Geography, 12/12 from Mcmaster University.
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