Wei Song

Wei Song Email and Phone Number

Over 20 years of working experience specializing in brand marketing, events, sponsorship, internal comms, and PR in various industries including Financial, FMCG, luxury and entertainment, etc. @ Haitong International Securities Group Limited
hong kong, central and western district, hong kong
Wei Song's Location
Huangpu District, Shanghai, China, China
About Wei Song

Over 20 years of working experience specializing in brand marketing, events, sponsorship, internal comms, and PR in various industries including Financial, FMCG, luxury and entertainment, etc.

Wei Song's Current Company Details
Haitong International Securities Group Limited

Haitong International Securities Group Limited

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Over 20 years of working experience specializing in brand marketing, events, sponsorship, internal comms, and PR in various industries including Financial, FMCG, luxury and entertainment, etc.
hong kong, central and western district, hong kong
Website:
htisec.com
Employees:
799
Wei Song Work Experience Details
  • Haitong International Securities Group Limited
    Director, Corporate Marketing And Communcations
    Haitong International Securities Group Limited May 2021 - Present
    Hong Kong Sar
    (Reporting to Executive Committee Head, managing a team of 6 people)Key responsibilities:- Manage the marketing and communications budgets of the group - Provide support on all marketing and communications initiatives across 7 worldwide locations of the group- Produce group signature events in Hong Kong, Mainland China and Singapore including Outlooks, Investor Conferences, AI Conference, Windsurf Hong Kong Open as well as internal staff events- Content… Show more (Reporting to Executive Committee Head, managing a team of 6 people)Key responsibilities:- Manage the marketing and communications budgets of the group - Provide support on all marketing and communications initiatives across 7 worldwide locations of the group- Produce group signature events in Hong Kong, Mainland China and Singapore including Outlooks, Investor Conferences, AI Conference, Windsurf Hong Kong Open as well as internal staff events- Content Planning and execution on social media, wechat, Linkedin and Twitter- Sponsorship marketing, industry award pitching and CSR programs - Act as the brand gatekeeper, maintaining, and updating brand guidelines, brand vision and value proposition - Internal newsletter development and company culture establishment- Create and manage promotional collateral to establish and maintain corporate branding including advertisements, annual report, ESG report and corporate souvenirs, etc. Show less
  • Bank Of Singapore, Asia'S Global Private Bank
    Associate Director, Marketing, Greater China, And North Asia
    Bank Of Singapore, Asia'S Global Private Bank Sep 2019 - May 2021
    Hong Kong Sar
    Key responsibilities:- Curate programme content and execute digital and offline client event engagement in the Greater China - Identify and develop sponsorship initiatives with fund houses- Partners, sponsors and speakers’ engagement and coordination- Internal & external communications support such as webinars, video production, speeches, presentations, pre/post event write-ups, surveys, etc. translation- Internal events: townhalls and other support… Show more Key responsibilities:- Curate programme content and execute digital and offline client event engagement in the Greater China - Identify and develop sponsorship initiatives with fund houses- Partners, sponsors and speakers’ engagement and coordination- Internal & external communications support such as webinars, video production, speeches, presentations, pre/post event write-ups, surveys, etc. translation- Internal events: townhalls and other support - Manage marketing budget and allocate funds wisely- Corporate branding governance Show less
  • The Walt Disney Company
    Director, Trade And Event Marketing
    The Walt Disney Company Mar 2018 - Jul 2018
    (Reporting to Marketing Head of North Asia, managing 6 people)Key responsibilities:- Leverage marketing events and aligned activity calendar/franchise priorities to plan and develop trade mall events, marketing promotions and branded visibility at retail level to expand consumer touchpoints, maximize overall brand impact and drive business growth- Development, management and planning of company-wide brand and franchise building marketing events to drive… Show more (Reporting to Marketing Head of North Asia, managing 6 people)Key responsibilities:- Leverage marketing events and aligned activity calendar/franchise priorities to plan and develop trade mall events, marketing promotions and branded visibility at retail level to expand consumer touchpoints, maximize overall brand impact and drive business growth- Development, management and planning of company-wide brand and franchise building marketing events to drive growth for Disney- Work closely with cross-business teams (Studio / TV Media / DCP etc.) on delivering event marketing KPI in a quality & timely manner- Be responsible for synergy marketing and alliance, franchise building, branded visibility, and marketing event execution- Manage budgets and able to prioritize projects to meet team objectives Highlights of events:Yearly kickoff trade event with 5,000 pax, Movie Premier event with Hollywood celebrities with over 10,000 pax. Show less
  • Citi
    Vice President, Global Event Marketing
    Citi Sep 2010 - Mar 2018
    (Reporting to Corporate Comms Head and Head of Global Event Marketing, Asia Pacific, managing 1 team member and 7 event coordinators under respective BUs)Key responsibilities:- As Chairman of the marketing committee in China, successfully lead the monthly marketing committee meeting, monitor marketing spending, update new moves on the branding, marketing front in the organization and share best practices among the group- Lead and train up the event marketing team… Show more (Reporting to Corporate Comms Head and Head of Global Event Marketing, Asia Pacific, managing 1 team member and 7 event coordinators under respective BUs)Key responsibilities:- As Chairman of the marketing committee in China, successfully lead the monthly marketing committee meeting, monitor marketing spending, update new moves on the branding, marketing front in the organization and share best practices among the group- Lead and train up the event marketing team and event coordinators across 7 business units in the company on the meeting and process of event commodity and branding- Manage annual financial budgeting and reporting for meetings and events- Maintain Global Event Marketing policies and standards. Ensure meetings and events are compliant with auditing, expense, legal and compliance policies and CEATs (Client Entertainment and Ticketing Services) globally- Develop and manage best-in-class external and internal meetings and events working across all Citi businesses including country level and APAC level. Assist with strategic recommendations as well as the overall planning and implementation (Event scaled from 50 pax to 5,000 pax)- Facilitate and lead regional campaigns in China and across APAC, NAM and EMEA (event locations including Japan, Singapore, Malaysia, Vietnam, Cambodia, Taiwan, Hong Kong and Macao.) - Various internal CSR programs and events - Sponsorship activation programs- Planning and execution of high-level executive China visits including Global CEO China annual visits and Citi Board of Director Meetings with spouse programs in China and Global business function heads- China, regional and global townhalls Show less
  • Ubs
    Associate Director, Event Marketing
    Ubs Sep 2008 - Sep 2010
    (Reporting to APAC Head of Event Marketing in Hong Kong)Key responsibilities: - Act as a gatekeeper for UBS corporate branding in China- Work in close partnership with the Global and regional teams for delivering key events in China- Lead/facilitate sponsorship programs such as Beijing Music Festival and Hong Kong Open- Client events, Off-sites, and 1-on-1 meetings- Conferences and seminars, Greater China Conference, China Investor Conference… Show more (Reporting to APAC Head of Event Marketing in Hong Kong)Key responsibilities: - Act as a gatekeeper for UBS corporate branding in China- Work in close partnership with the Global and regional teams for delivering key events in China- Lead/facilitate sponsorship programs such as Beijing Music Festival and Hong Kong Open- Client events, Off-sites, and 1-on-1 meetings- Conferences and seminars, Greater China Conference, China Investor Conference - APAC townhalls and China townhalls- Corporate deal and non-deal roadshows- Source and negotiate with vendors and suppliers Show less
  • Universal Music Group
    Senior Partnership Marketing Manager
    Universal Music Group Feb 2006 - May 2008
    (Reporting to General Manager China, managing 2 people)Key responsibilities:- Planning and execution of consumer events including mini-concerts, fans parties, album signing ceremonies, press conferences etc. Key artists: 陈奕 迅,张学友,周传雄,萨顶顶,薛之谦,许慧欣,郝云,张杰等- Lead partnership marketing team to promote both physical and digital products by leveraging external resources and platforms (media, SPs, retail owners, and mobile operators etc.) via media cooperation and… Show more (Reporting to General Manager China, managing 2 people)Key responsibilities:- Planning and execution of consumer events including mini-concerts, fans parties, album signing ceremonies, press conferences etc. Key artists: 陈奕 迅,张学友,周传雄,萨顶顶,薛之谦,许慧欣,郝云,张杰等- Lead partnership marketing team to promote both physical and digital products by leveraging external resources and platforms (media, SPs, retail owners, and mobile operators etc.) via media cooperation and on the ground events- Pitch, identify and develop joint promotions and events with both international brands and domestic brands such as Nokia, Covergirl from P&G, KFC, adidas, Turkey Embassy, aigo, China Mobile, China Unicom etc.- Corporate communication material development including website development, corporate brochures Show less
  • Philip Morris International
    品牌经理
    Philip Morris International Feb 2004 - Feb 2006
    In charge of Brand Marlboro in China MarketKey responsibilities:- Develop brand strategies and implement marketing plans that flow from the strategies including fundamental market and category research and promotion, research and product development and packaging.- Nationwide POSM development- Retail promotion and redemption- Event marketing programs - Lead and implement corporate communication initiatives e.g. annual kickoff and hospitably… Show more In charge of Brand Marlboro in China MarketKey responsibilities:- Develop brand strategies and implement marketing plans that flow from the strategies including fundamental market and category research and promotion, research and product development and packaging.- Nationwide POSM development- Retail promotion and redemption- Event marketing programs - Lead and implement corporate communication initiatives e.g. annual kickoff and hospitably programs- Special sponsorship and hospitality projects E.g. F1 China and Moto GP China media events and marketing programs etc. nationwide consumer events, promotions- Initiate and manage Direct Marketing China plan- Work within and maintain marketing control systems including business planning processes, expense tracking, market monitoring etc.- Maintain effective communication by providing support and where appointed leadership, direction and advice to the principal and all internal and external (eg. advertising agency, promotion agency, research suppliers, designers) Show less
  • Edelman
    Senior Account Executive At Consumer Marketing Practice And Corporate It Practice
    Edelman Nov 2001 - Dec 2003
    Key responsibilities:- Communication strategy planning & communication program development- Nation-wide big event implementation (press conferences, consumer events, trade shows, seminars outdoor & indoor exhibitions)- New biz development including drafting proposals & conducting presentations- Client’s day-to-day liaison - Multiple third-party management (including Ad company, exhibition company and premium vendors)- Executives’ one-on-one… Show more Key responsibilities:- Communication strategy planning & communication program development- Nation-wide big event implementation (press conferences, consumer events, trade shows, seminars outdoor & indoor exhibitions)- New biz development including drafting proposals & conducting presentations- Client’s day-to-day liaison - Multiple third-party management (including Ad company, exhibition company and premium vendors)- Executives’ one-on-one interviews development and implementation- Event proposal and reports development- Media relationship maintenance. Regular communication contacts/visits with the key media, maintaining and updating media database, dealing with media inquiries, pitching interview opportunities and monitoring media coverage- Identify press communication and public speech opportunities- Press releases, advertorial and newsletters development, localization and distribution- Market intelligence report on regular basis to serve as a reference for customer’s proactive strategic decision making to win over competitors Show less
  • Government Of Hong Kong Special Administrative Region Of The Prc
    Project Assistant To The Chief Information Officer
    Government Of Hong Kong Special Administrative Region Of The Prc Sep 1999 - Nov 2001
    Key responsibilities:Promoting Hong Kong on politics, economy & culture through PR, marketing, and events- Media Relations and Press conferences - Marketing collateral development - Outdoor and indoor exhibition - Fashion shows & Concert

Wei Song Education Details

Frequently Asked Questions about Wei Song

What company does Wei Song work for?

Wei Song works for Haitong International Securities Group Limited

What is Wei Song's role at the current company?

Wei Song's current role is Over 20 years of working experience specializing in brand marketing, events, sponsorship, internal comms, and PR in various industries including Financial, FMCG, luxury and entertainment, etc..

What schools did Wei Song attend?

Wei Song attended 首都师范大学.

Who are Wei Song's colleagues?

Wei Song's colleagues are 李唐坦, Sean Gao, Amber Lai, Odilia Szeto, Karen Chiu, Martin Chim, Jacqueline Lai.

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