• Spearhead and orchestrate a spectrum of online and offline events, including webinars, workshops, and exhibitions, to bolster brand influence and cultivate customer mindsets consistently.• Oversee and expand branding channels across global markets, focusing on B2B marketing strategies. Develop, execute, and refine online campaign blueprints, monitoring advertising performance in real-time to optimize results.• Efficiently categorize and manage marketing activity data utilizing the marketing funnel model, driving Lead Generation conversion to unearth and nurture B2B opportunities, ultimately securing potential RFI/RFP.• Stay abreast of industry trends and cultivate key client development plans through market insights. Collaborate with the sales team to develop tailored marketing and customer conversion strategies for key markets.• Review and refine marketing materials to ensure precise conveyance of brand value and best practices in the digital marketing sphere.