1.负责食品酒水行业分析，提供行业研究报告，为被收购企业提供战略选择，进行商业模式创新探索2.负责制定品牌战略规划，建立品牌体系，进行品牌管理，不断推进品牌资产的增值3.负责制定品类发展战略，建立产品架构，管理产品研发团队，实现产品结构的布局和生产

• Helped establish retail sector as new line of business; developed retail marketing strategy• Managed team of 5 analytics professionals to analyze large complex data sets; presented insights to senior executives to develop long-term organizational strategy to meet Board members’ goals• Analyzed industry best practices, developed business cases and presented competency analysis to stakeholders across 7 functions as part of strategic planning process• Evaluated and optimized business… Show more • Helped establish retail sector as new line of business; developed retail marketing strategy• Managed team of 5 analytics professionals to analyze large complex data sets; presented insights to senior executives to develop long-term organizational strategy to meet Board members’ goals• Analyzed industry best practices, developed business cases and presented competency analysis to stakeholders across 7 functions as part of strategic planning process• Evaluated and optimized business processes and improved operational efficiencies, boosting ROI by 50% Show less

• Directed and managed Business Unit resources for profit as CB focused on new strategy to import, leveraging the value of brand equity and sales channels• Identified opportunities to close performance gaps, leading to revenue increase of over 80%

• Leveraged databases to design and implement integrated marketing plan as Sinodis developed a localization strategy to export European food items to the China marketplace, boosting ROI by 40% • Collaborated with product teams to design new product launching plans, leading to 42 food and beverage products launched in retail and food service market