Kevin Weidner Email & Phone Number

I lead marketing for Putney Student Travel, as well as our collaborations with National Geographic Student Travel, Smithsonian Student Travel, and Oxford Academia.- Develop overall marketing strategy and manage execution, contributing to our best enrollment seasons ever (averaging 23% customer growth)- Led the successful launch and marketing of two new products with premier brands: Nat Geo Student Travel and Smithsonian Student Travel- Analyzed KPIs, metrics, and results of marketing campaigns- Deliver presentations and recommendations to leadership while ensuring alignment with overall business goals- Lead marketing team, as well as freelance creatives for social, photo, and video projects- Strategized and coordinated retention campaigns that contributed to a 24% increase in alumni (customer) retention- Liaise with external teams at National Geographic, the Smithsonian Institution, and The New York Times- Project manage all marketing initiatives (digital campaigns, print catalogs, multiple websites, direct mailings, print ad placements, et al)

Putney, Vermont

- Led digital marketing initiatives end to end—strategy, execution, and optimization—through social media marketing, email marketing, and content creation - Collaborated closely with marketing director on a variety of other marketing activities, including copywriting and copyediting for web and print content (ads, catalogs, blog posts, etc.)- Managed site content via Wordpress CMS- Performed basic graphic design for use in email and on socialSuccesses: Increased social ROAS by more than 10x. Increased site traffic and quality of traffic across multiple metrics, through paid channels and SEO/SEM. Improved metrics across the board for email campaigns through redesigns, increased testing, and list hygiene.

Edited, managed, and coordinated publishing of content (on Wordpress platform) for roughly 80 active program blogs for Putney Student Travel and National Geographic Student Expeditions

I play an integral role in the proposal development lifecycle from beginning to end. I analyze requests for proposal (RFPs) from government agencies at the federal, state, and local levels; participate in the bid/no-bid decision, weighing company objectives and strategy; and outline a proposal shell to ensure compliance with the RFP. I research client organizations to develop key messages and write narratives that address client needs. I am responsible for quality assurance and copyediting of the final proposal package.

Review recently released and forthcoming nonfiction titles on diverse and often complex topics, including social issues, science and technology, travel, and the arts. This requires that reviews align with organizational tone and review format.

• Help identify and evaluate RFPs, RFQs, RFCs, RFIs, and Sources Sought Notices• Develop proposal outlines and compliance matrices• Coordinate and manage proposals and assist in technical writing• Manage the development of the proposal documents throughout the proposal lifecycle• Collaborate to establish win themes• Synthesize technical content and research into evidence-based narratives that support win themes• Ensure all proposals are compliant, fit the storyboard, and meet evaluation criteria• Edit and copyedit proposals to ensure consistency in tone, style, and messaging, and to ensure proper grammar and syntax• Capture lessons learned, convert them into best practices, and continually improve proposal capacity• Facilitate knowledge management, information sharing, and boilerplate development• Perform various writing and editing tasks as needed (e.g., web copy, press releases, award submissions)

• Help identify and evaluate RFPs, RFQs, RFCs, RFIs, and Sources Sought Notices• Develop proposal outlines and compliance matrices• Coordinate and manage proposals and assist in technical writing• Ensure all proposals are compliant, edited, fit the storyboard, and meet evaluation criteria• Capture lessons learned, convert them into best practices, and continually improve proposal capacity• Facilitate knowledge management, information sharing, and boilerplate development

Edited, managed, and coordinated publishing of content (on Wordpress platform) for roughly 80 active program blogs for Putney Student Travel and National Geographic Student Expeditions

Tuscaloosa, Alabama Area

Copyedited online courses and course materials for publication on the Blackboard Learn platform

Tuscaloosa, Alabama Area

Taught an interdisciplinary undergraduate seminar on creativity

Tuscaloosa, Alabama Area

Tutored student-athletes in writing and literature courses

Tuscaloosa, Alabama

Designed and taught 100-, 200-, and 300-level composition, literature, and creative writing coursesCourses taught:Freshman Composition (EN 101 & 102)American Literature Since the Civil War (EN 210)Introduction to Creative Writing (EN 200)The Prose Tour (EN 301)

Chicago, Il

If you've read this far on my profile, I feel comfortable admitting this was probably the most fun job I've had :)

Mfa, Creative Writing

Ba, English