Define and communicate the unique value proposition of SHOPLINE's products in the global market, such as Japan, Southeast Asia, Australia, the UK, and the US.Conduct thorough market research in eCommerce CRM Software to identify customer needs, preferences, and industry trends.Create 10+ compelling marketing collateral, including product messaging, website content, and other sales enablement materials.

Developed a smart user segmentation system from scratch, leading to the adoption of over 3000 merchants and 20,000 usage counts within a year. Innovated SCRM (Social Customer Relationship Management) tools for more than 4,000 merchants by creating features that enabled the binding of shop user accounts with social media accounts. Implemented a reward campaign tool to enhance merchants' promotion strategies, resulting in a 5% growth in GMV for adopted merchants. Designed an automatic membership level downgrade system to reduce revenue losses due to order cancellations for merchants with 1.1 billion annual revenue. Managed CRM and promotion roadmap planning for 15,000 merchants, providing valuable insights through analyzing market trends and competitor performance.

Led the establishment of an automatic bill payment service and anticipated a 250% growth rate in YOY revenue for charity services. Managed all phases of product delivery for a taxi service, from development to testing and launch procedures, projecting a 200% growth rate in monthly active users (MAU) for this service. Achieved a significant increase of 66 million in bill payment income within two weeks through the development of a traffic ticket and fuel tax payment service.

Achieved a revenue increase of $600,000 within one month by establishing an E-commerce service on LiveMe (a Live Broadcasting APP). Developed partnerships with 8+ long-term E-commerce platforms, including Shopee, Taobao, by executing cooperation strategies.Led a team of 30+ KOLs to create a new type of content on the Live Broadcasting APP. This involved designing an efficient workflow, providing training to the team, and evaluating key performance metrics.

Tencent Beijing Headquarters - Platform & Content Group, Regional Business Department –“Tencent News Apps” Product Intern: • Optimized regional news’ contents and recommendation system by creating a new user persona for 29 cities in China. • Developed 60+ potential media and 2000+ Weibo accounts by analyzing data of the Content Management System and designing criteria. • Managed quality of contents by forming a weekly report and improving “keywords” database.

Marketing & E-commerce Department Intern (Manager’s Assistant): • Managed the company's official website(230+ pages) and WeChat by cooperating with the digital marketing department to plan 1000+ products content creation and interface optimization. • Planned 300+ new products’ shooting and graphic design by collaborating with the filming team and suppliers. • Consolidated company's new annual e-commerce platform data report and optimize the digital visualization.

• Managed the alumni party for 50 members and successfully invited 12 lecturers from 5 different industries (including consulting, finance, FMCG, technology, and start-up industry).• Boosted 50% of applicants for “2018 MA program” by designing a new recruiting policy with McKinsey 7 steps.

• Executed campus recruitment and attracted 600+ people in the marketing event (40% more than last year).• Reduced 50% procedure time by optimizing the process of keeping records of the Human Resource Information System.• Established communication with different departments in Adidas, manufacturers and logistics firms.

• Led an 85-people organization, cooperated with 12 core members and achieved a 100% retention rate by initiating the new policy, designing training program and coffee chat project.• Won 2017 Excellent Award on Club Evaluation by holding the club exhibition with 600 participants and a 150-people investment speech which cooperated with the vice presidents of Yuanta Securities Company.

• Headed the project of 2017 internship program and achieved 100% KPI by recruiting 31 interns: o Partnered with 6 colleges by promoting the internship program to the career development center of colleges.o Enhanced 45% of applicants than last year by holding information sessions and online promotional events. o Completed 1000+ cold calling, 900 resume-screening, 250 phone interviews and 73 face-to-face interviews.• Headed the process of recruiting 12 educators and hosted BigByte’s one-month training for employees.