Weiling Wang Email & Phone Number

Bloomfield, New Jersey, United States

• A crucial contributor to sales planning and brand development that delivers planned revenue, volume, and gross margin across 50 brands in the portfolio.
• Create and execute well-thought-out trade marketing plans in line with sales and marketing objectives and develop commercial toolboxes, including sell-in materials for the sales teams, and in-store (POS) materials for.
• Manage and allocate the trade spend within brand pricing guardrails and distribute the promotion budget across all channels/retailers.
• Proactively uncover opportunities through tracking robust analytics of the category, consumer, shopper, market, and customer information, and develop fact-based recommendations.
• Lead channel-specific marketing strategies and plans for assigned retailers, and improve brand awareness by driving trial, distribution, and sales.
• Track, analyze and report on promotional activities performed, level of spending by promo by customer by channel, evaluating key program results, and leveraging cross-functional teams.

Greater New York City Area

• Identify, lead, and expand opportunities related to categories, brands, channels, competition, consumers as well as ROI and KPI, based on a deep understanding and analysis of beverage insights, market trends and.
• Collaborate with internal and external stakeholders on projects such as emerging marketplace studies, new product development, calorie/sugar studies, and mergers and acquisitions.
• Work closely with the Marketing Team to develop successful trade marketing plans, and present actionable influential recommendations that drive profitable and sustainable growth to customers and the management.
• Manage the implementation of extensive research by collecting and blending diverse information with syndicated data (IRI, Nielsen, SPINs, and Scarborough), qualitative (Factiva, surveys, and interviews), and.
• Coach and mentor new hires and interns to encourage them quickly becoming contributing members to the company.
• Initiate and direct beverage analytical database focusing on alcohol and non-alcohol categories, brands, On- and Off-Premise Distribution Channels, packaging types/sizes, and flavors within beverage marketplaces.

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Traffic And Transportation Management