Weiling Wang Email & Phone Number

Bloomfield, New Jersey, United States

A crucial contributor to sales planning and brand development that delivers planned revenue, volume, and gross margin across 50 brands in the portfolio.• Create and execute well-thought-out trade marketing plans in line with sales and marketing objectives and develop commercial toolboxes, including sell-in materials for the sales teams, and in-store (POS) materials for the retailers• Manage and allocate the trade spend within brand pricing guardrails and distribute the promotion budget across all channels/retailers.• Proactively uncover opportunities through tracking robust analytics of the category, consumer, shopper, market, and customer information, and develop fact-based recommendations.• Lead channel-specific marketing strategies and plans for assigned retailers, and improve brand awareness by driving trial, distribution, and sales.• Track, analyze and report on promotional activities performed, level of spending by promo by customer by channel, evaluating key program results, and leveraging cross-functional teams.

Greater New York City Area

• Identify, lead, and expand opportunities related to categories, brands, channels, competition, consumers as well as ROI and KPI, based on a deep understanding and analysis of beverage insights, market trends and customer interest.• Collaborate with internal and external stakeholders on projects such as emerging marketplace studies, new product development, calorie/sugar studies, and mergers and acquisitions. • Work closely with the Marketing Team to develop successful trade marketing plans, and present actionable influential recommendations that drive profitable and sustainable growth to customers and the management. • Manage the implementation of extensive research by collecting and blending diverse information with syndicated data (IRI, Nielsen, SPINs, and Scarborough), qualitative (Factiva, surveys, and interviews), and quantitative research. Synthesize and deploy resources to unlock innovation opportunities.• Coach and mentor new hires and interns to encourage them quickly becoming contributing members to the company.• Initiate and direct beverage analytical database focusing on alcohol and non-alcohol categories, brands, On- and Off-Premise Distribution Channels, packaging types/sizes, and flavors within beverage marketplaces.• Develop, manage, and forecast volume, revenue, share and growth of 90 traditional and emerging beverage categories/subcategories as well as more than 500 brands, and provide data-driven, clear, convincing insights.• Drive across-the-board improvement to efficiency and accuracy by spearheading data tracking and recording system, thereby helping clients and the management to make prompt decisions.• Promote continuous improvement and manage quality training programs to ensure high value service to new and existing customers.

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Traffic And Transportation Management