Wei Ming Lee Email & Phone Number

Petaling Jaya, Selangor, Malaysia

- Build and manage B2B marketing campaign plan taking into consideration segment prioritization,budget, relevant channels, and urgency of timeline- Identify and prioritize target segments based on demographics, firmographic and intent data- Create forecast of multiple campaign result based on different performance scenarios- Lead a campaign team to build and execute activities according to plan, troubleshooting and adjustingaccordingly- Lead campaign optimization, experimentation, and continuous improvement programs- Manage reporting of weekly campaign activity updates and monthly campaign impact and analysisdiscussions

Kuala Lumpur, Malaysia

● Plan, develop and execute marketing campaigns for different objectives on a local and regional level● Lead SEA team to market campaigns and products using engaging content across online channels (social media, EDM, and blog articles)● Work with Performance and Growth team to identify keywords and optimize content and blog posts for organic search visibility social media campaigns and plans to achieve sales target and conversion● Analyze website traffic and user engagement through web analytics tools including Tableau, Facebook Business Manager and Google Analytics● Grew the number of followers on KKday Facebook from 1.3 million to 1.4 million within 2 years

Kuala Lumpur, Malaysia

● Manage digital content strategies on own channels including Facebook, Instagram, Blog, SEO, EDM and App Push● Assist in formulation of strategies to increase brand and company awareness● Plan and monitor customer engagement on social media channels● Plan and create marketing materials for campaigns● Partnership management with internal and external partners to implement marketing campaigns● Design creative editorial calendar and to promote products and marketing campaigns● Track and report performance of digital channels

Kuala Lumpur, Malaysia

● To engage followers with relevant content through engaging write ups and captions on blog and social media channels● Plan and develop campaigns and contents to grow follower and to generate leads● Monitor and evaluate campaign performance through data analysis● Increase 100% of Facebook followers targets within 3 months

Kuala Lumpur, Malaysia

● Research, analyze, execute and report all social media communications including campaigns and contests to achieve company goal● Understand digital trends and brainstorm social media strategies with the team● Analyze ways to utilize social media so as to maximize marketing effectiveness

● Plan, develop and market client’s portfolio of products through marketing initiatives across various media channels.● Client management to develop media strategies and execute campaigns● Identify target audiences to analyze their media habits and buying behaviours

Media And Education Resource Center, Faculty Of Communication

-Assisting device management-Assisting auditorium and studio management

Management of Auditorium and Laboratory

Bachelor'S Degree, Advertising And Public Relations

United Examination Certificate / Spm, Science