“I believe that the women who are willing to become #VISIBLE leaders in their business will win,” says Melissa, Founder & CEO of Women Entrepreneurs Inc. (WE Inc.) Built from the belief that not all visibility is created equal, Melissa mines for grant, award, press, and speaking opportunities for her members to build credibility, claim their authority, and increase their impact. To alleviate entrepreneur-loneliness and keep members updated on the most critical skills in business, she carefully selects experts for workshops and creates community by hosting virtual events. Discover the real ROI of #womenhelpingwomen by becoming a member, partner, or speaker.

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:: Led the development and implementation of Brand Identity Standards for The Coca-Cola Company’s billion-dollar brands: Coca-Cola, Diet Coke, Coca-Cola light, Coke Zero, Sprite, Fanta, Powerade, Minute Maid and Glaceau vitaminwater.:: Managed the redesign of the Coca-Cola Freestyle user interface launched in 1M customer outlets worldwide.:: Developed and activated the social media strategy for Coca-Cola Design.:: Launched the Coca-Cola Design Network – a community of design leads across 25 countries responsible for the creation of best-in-class design to scale across the business.:: Created and conducted training programs for the Company’s worldwide marketing teams and top creative agencies. :: Designed and executed the Company’s largest packaging graphics audit in 10 years, which evaluated pack designs across 114 global markets. :: Led the creation of Digital Guidelines for the Coca-Cola brand for all global markets to follow. Guidelines include digital strategy and best practices in responsive design, color, typography, mobile, and social.:: Skilled in coordinating large, cross-functional teams across all areas of the business including design, knowledge and insights, legal, PR, and digital.:: Excellent at managing all phases of a project lifecycle: development of the project brief, detailed timeline, allocation of resources, management of scope, budget and deliverable quality.:: Responsible for coaching marketing teams across 206+ countries in order to align their marketing communications with global strategy and best practices.:: Experience pitching and selling ideas, concepts, and creative to clients and executive leadership.

:: Developed and managed integrated digital marketing programs designed to deliver against the brand strategy and objectives in the interactive space. :: Managed internal teams of copywriters, graphic designers, user experience architects, and programmers to ensure each stage of the project was delivered on-time and on-budget meeting all identified business and functional requirements.:: Lead each phase of the project lifecycle: strategy and requirements, user experience, copy, creative, development, testing and launch.:: Facilitated weekly meetings with the client and partner agencies to provide weekly status and budget reports as well as proactively identify and mitigate risks. :: Developed multi-media presentations for client deliverables, new business proposals, and internal training.:: Experience in iPhone application development, ecommerce websites, customer relationship marketing programs, and online media campaigns.:: Clients include: vitaminwater, Mars Petcare, Orkin Pest Control, The Weather Channel Interactive, Sears, Acxiom, Cox Communications, and Windstream.

:: Coordinated marketing efforts including the development of advertising materials, press releases and media advisories.:: Generated media contact lists, maintained relationships with local media, and pitched stories on behalf of clients.:: Managed all event logistics, from securing speakers, to locating event space, hiring vendors, guest and speaker accommodations, event agenda, guest registration, catering, and event take-ways.:: Maintained accurate financial records and attendee databases for all executive programs.:: Acted as the point-of-contact during the events for speakers and hired vendors.:: Compiled and generated evaluation summaries after each event for stakeholder reports and future planning.