Global Brand Manager, Billion-Dollar Brand Portfolio
Atlanta, Ga
:: Led the development and implementation of Brand Identity Standards for The Coca-Cola Company’s billion-dollar brands: Coca-Cola, Diet Coke, Coca-Cola light, Coke Zero, Sprite, Fanta, Powerade, Minute Maid and Glaceau vitaminwater.:: Managed the redesign of the Coca-Cola Freestyle user interface launched in 1M customer outlets worldwide.:: Developed and activated the social media strategy for Coca-Cola Design.:: Launched the Coca-Cola Design Network – a community of design leads across 25 countries responsible for the creation of best-in-class design to scale across the business.:: Created and conducted training programs for the Company’s worldwide marketing teams and top creative agencies. :: Designed and executed the Company’s largest packaging graphics audit in 10 years, which evaluated pack designs across 114 global markets. :: Led the creation of Digital Guidelines for the Coca-Cola brand for all global markets to follow. Guidelines include digital strategy and best practices in responsive design, color, typography, mobile, and social.:: Skilled in coordinating large, cross-functional teams across all areas of the business including design, knowledge and insights, legal, PR, and digital.:: Excellent at managing all phases of a project lifecycle: development of the project brief, detailed timeline, allocation of resources, management of scope, budget and deliverable quality.:: Responsible for coaching marketing teams across 206+ countries in order to align their marketing communications with global strategy and best practices.:: Experience pitching and selling ideas, concepts, and creative to clients and executive leadership.
