Amanda Weiner Email & Phone Number

New Jersey, United States

Lead the USGA’s broadcast and digital media across all linear, digital and mobile platforms, including television, international media distribution, streaming, usga.org, USGA App, YouTube channel, USGA OnDemand, gaming and data licensing. Also leads the organization’s ticketing and credential business, responsible for developing packaging, pricing, revenue models and overall go-to-market plans across the USGA’s ticketed events, as well as operations around credentialing, access control and will call.

New Jersey, United States

As a senior member of the USGA's commercial team, I oversee the organizations digital business, as well as strategy, revenue generation and operations for the U.S. Open and our other ticketed championships.Digital Media• Serve as digital media department leader – manage P&L, set objectives, KPI’s and overall strategy• Responsible for the design, development, and live execution of championship digital product portfolio, as well as on-site fan technology. • Create new opportunities and manage existing integration of corporate partners. • Continually drive innovation and new business opportunities.• Oversee the analysis and reporting of digital and social traffic and engagement via native platform analytics, Adobe and ListenFirstTicketing• Serve as department leader- manage P&L, set objectives, KPI’s and overall strategy• Lead organization through transition from paper to mobile tickets; oversee relationship with AXS, the USGA ticketing platform.• Create and drive pricing and on-sale strategy for U.S. Open Championships (Men's, Women's and Senior), as well as the U.S. Amatuer and Cup events. • Work closely with the brand, ticket marketing and creative teams to ensure paid and organic advertising aligns with ticket product strategy. • Create new revenue streams, manage deal structure, and contract negotiations • Lead commercial business analysis via Tableau, including sales projections and the ongoing analysis of inventory and sell-through. • Oversee ticketing and box office operations pre, during and post championship, including database management, client/fan fulfillment and communication to ticket buyers.

Head of Digital Media team, responsible for consumer facing products with a focus on product management, user experience and design. Product suite includes usopen.com, official U.S. Open and U.S. Women's Open apps, usga.org and the USGA’s OTT app. Also oversee integration of both internal and external partners (NBCU and the USGA’s corporate partners) into our digital experiences, the USGA e-Sports/gaming business, content licensing and new business opportunities.Recently took over as the head of the Championship Ticketing team, overseeing pricing, product development and overall ticket sales strategy for the U.S. Open, U.S. Women’s Open and all other USGA Championships. Manage relationship with AXS, the USGA’s ticketing platform, and continually work to innovate and enhance digital fan journey and on-site championship experience.

Liberty Corner, Nj

Oversee the USGA's overall digital fan championship experience both on and off-site. Responsible for the successful delivery of live streaming, scoring, advanced analytics and innovative features to millions of fans around the world. Develop gaming, wagering and eSports strategies. Create new commercial opportunities and manage existing revenue streams.Ensure valuable integration of corporate partners into products and features.

Far Hills, Nj

Serve as digital media lead for the USGA and responsible for consumer facing products with a focus on product management, user experience and design. Successfully launched seven U.S. Open Championship digital platforms, including web and mobile apps, and serve as the business owner for the organizations enterprise website, usga.org. Also responsible for integrating both internal and external partners (Fox Sports and the USGA’s corporate partners) into our digital experiences, seeking new content partnerships with allied golf associations and other key stakeholders in the industry and managing the associations social media strategy.

Far Hills, Nj

In this role, I have a particular focus on consumer facing products such as usopen.com, the U.S. Open app and usga.org. I am charged with generating opportunities for increased exposure and engagement with USGA content, and for generating incremental revenue from corporate partners, digital alliances and customers.

Greater New York City Area

While at Modell's Sporting Goods, I developed and implemented focused revenue producing initiatives and retail programs for the four major sports leagues as well as top athletic brands like Nike and Under Armour.

- Developed and executed marketing campaigns, including promotions, events, messaging and retail activation for the NBA Store targeting local, domestic and international consumers- Developed activation opportunities to up-sell league marketing partners and licensees while cultivating new business relationships to create cross promotional and sponsorship opportunities- Managed sales of all private events and oversaw on-site operations for more than 100 events annually; achieved a 76% increase in private event sales over previous year- Oversaw marketing and events budget (almost $2mm/year) - Responsible for all NBA Store advertising, including creative development, media planning, creative agencies and vendors; trade show promotion of store events and sales- Decision maker of in-store visual integration of league messaging, partner and licensee activationEstablished and maintain the monthly e-Newsletter for the NBA Store to enhance inter-departmental awareness of NBA Store issues and events- Managed NBA Store microsite; complete redesign and site improvements- Liaison with ad agency to schedule print and radio ad placement, coordinate trafficking and write radio copy

New York, Ny

- Developed multi-platform marketing strategies to integrate advertisers into Stuff Magazine programs and events- Managed the progression of promotional design projects for sales presentations and in-book materialOrganized in-book and online contest/sweepstakes including legal process and fulfillment

- Coordinated national sales meeting presentations and managed on-site event production - Managed client events around the country- Researched prospective travel accounts and industry trends

Bachelor Of Science, Sports Information And Communication

Sports, Sports Communication

Marketing and Communications Intern for the London Towers (British Basketball League)