David S. Email & Phone Number

Melbourne, Australia

Now used by of 450,000 travellers worlds wide we have over the past few years:Directed global communications, including advertising on platforms like Google, Facebook, Instagram, and Amazon, and managing PR and content creation across Australia, America, Europe, and Asia, utilising SEO, SEM, Google Analytics SEM Rush, Google Console and Adobe Suite.Successfully transformed Calibre8 and the Scrubba Wash Bag into a globally recognised multi-offer brand now sold in over 50… Show more Now used by of 450,000 travellers worlds wide we have over the past few years:Directed global communications, including advertising on platforms like Google, Facebook, Instagram, and Amazon, and managing PR and content creation across Australia, America, Europe, and Asia, utilising SEO, SEM, Google Analytics SEM Rush, Google Console and Adobe Suite.Successfully transformed Calibre8 and the Scrubba Wash Bag into a globally recognised multi-offer brand now sold in over 50 countries.Expanded direct-to-business sales in the USA, including the FBI Special Units, Naval SEAL Team 6, the California Coast Guard, and the Canadian Special Forces.Orchestrated the direct supply of Scrubba Humanitarian Aid products to Ukraine war zones in 2023, aiding military and civilian relief efforts.Adapted Scrubba’s marketing spend, advertising channels, and selection processes, achieving a significant increase in advertising ROAS year on year, maintaining consistent revenue during COVID by focused efforts in ‘open’ markets’.We initiated an influencer program targeting three demographics and increasing customers' average lifetime value.Directed the team responsible for all social media activities, establishing an influencer outreach program that ensured a consistent presence of paid, owned, and earned content across southern and northern hemispheremarkets. Show less

Melbourne

Advertising Communications Director roles at GPY&R, McCann, BWM Dentsu and Naked Communications in Melbourne.

Kuala Lumpur, Malaysia

London, United Kingdom

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Signed Jamie Oliver to endorse Samsung Cooking products and the London Olympics.• Improved London and South Korea Agency relations through implementing process around marketing communications claims, saving time and £1.24 GPB in post-production fees (approx. $2.1M AUD) across just two previous campaigns alone.• Developed half of the business over 225% in gross revenue over an 18-month period by networking within the existing Samsung account.• Helped to… Show more 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Signed Jamie Oliver to endorse Samsung Cooking products and the London Olympics.• Improved London and South Korea Agency relations through implementing process around marketing communications claims, saving time and £1.24 GPB in post-production fees (approx. $2.1M AUD) across just two previous campaigns alone.• Developed half of the business over 225% in gross revenue over an 18-month period by networking within the existing Samsung account.• Helped to rebuild Cheil as an independent agency from Samsung, implementing new work processes to ensure quality and timely project output by the agency and bringing into line with EACA Standards. As a result, my internal division reduced unbillable and wasted hours by 36% in 6 months (reducing internal resource drain which enabled the business to undertake new opportunities.)• Increased product availability for Jamie Oliver, Samsung ‘Dual-Cook' ovens to 87% of the UK stores. Show less

London, United Kingdom

𝗚𝗿𝗲𝘆 𝗚𝗿𝗼𝘂𝗽 // 𝗚𝗦𝗞 𝗣𝗵𝗮𝗿𝗺𝗮𝗰𝗲𝘂𝘁𝗶𝗰𝗮𝗹𝘀 (𝗖𝗼𝗿𝘀𝗼𝗱𝘆𝗹, 𝗣𝗮𝗻𝗮𝗱𝗼𝗹, 𝗣𝗶𝗿𝗶)• Relaunched Global campaign of Panadol in local UK market. • Managed both UK integrated campaigns on over the counter medication for GSK with client & creative teams in both London and NY.𝗥𝗮𝗶𝗻𝗲𝘆 𝗞𝗲𝗹𝗹𝘆 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹 𝗥𝗼𝗮𝗹𝗳𝗲 𝘆&𝗿 // 𝗗𝗲𝗹𝗹 (𝗴𝗹𝗼𝗯𝗮𝗹) & 𝗟𝗮𝗻𝗱 𝗥𝗼𝘃𝗲𝗿 (𝗴𝗹𝗼𝗯𝗮𝗹)• Worked on creation for global work for both Dell and… Show more 𝗚𝗿𝗲𝘆 𝗚𝗿𝗼𝘂𝗽 // 𝗚𝗦𝗞 𝗣𝗵𝗮𝗿𝗺𝗮𝗰𝗲𝘂𝘁𝗶𝗰𝗮𝗹𝘀 (𝗖𝗼𝗿𝘀𝗼𝗱𝘆𝗹, 𝗣𝗮𝗻𝗮𝗱𝗼𝗹, 𝗣𝗶𝗿𝗶)• Relaunched Global campaign of Panadol in local UK market. • Managed both UK integrated campaigns on over the counter medication for GSK with client & creative teams in both London and NY.𝗥𝗮𝗶𝗻𝗲𝘆 𝗞𝗲𝗹𝗹𝘆 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹 𝗥𝗼𝗮𝗹𝗳𝗲 𝘆&𝗿 // 𝗗𝗲𝗹𝗹 (𝗴𝗹𝗼𝗯𝗮𝗹) & 𝗟𝗮𝗻𝗱 𝗥𝗼𝘃𝗲𝗿 (𝗴𝗹𝗼𝗯𝗮𝗹)• Worked on creation for global work for both Dell and Landover Discovery on integrated campaigns along with Wunderman London & NY𝗠𝗰𝗖𝗮𝗻𝗻 𝗟𝗼𝗻𝗱𝗼𝗻 // 𝗫𝗕𝗢𝗫 (𝗘𝘂𝗿𝗼𝗽𝗲), 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗠𝗦𝗡 & 𝗪𝗶𝗻𝗱𝗼𝘄𝘀 𝗟𝗶𝘃𝗲 (𝗨𝗞)• Part of the UK team working on European localisation and launch of Xbox Kinect as well as creation of digital & EDM campaigns for Microsoft Live Show less

Melbourne, Australia

𝗦𝗰𝗵𝘄𝗲𝗽𝗽𝗲𝘀 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 𝗣𝘁𝘆. 𝗟𝘁𝗱 (𝗙𝗠𝗖𝗚 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀)𝗠𝗲𝗱𝗶𝗯𝗮𝗻𝗸 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 (𝗛𝗲𝗮𝗹𝘁𝗵 𝗜𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲, 𝗺𝗲𝗱𝗶𝗯𝗮𝗻𝗸.𝗰𝗼𝗺.𝗮𝘂)𝗖𝗮𝗱𝗯𝘂𝗿𝘆 𝗦𝗰𝗵𝘄𝗲𝗽𝗽𝗲𝘀: (𝗦𝗰𝗵𝘄𝗲𝗽𝗽𝗲𝘀, 𝗦𝗽𝗿𝗶𝗻𝗴 𝗩𝗮𝗹𝗹𝗲𝘆 & 𝗖𝗼𝘁𝘁𝗲𝗲’𝘀 𝗖𝗼𝗿𝗱𝗶𝗮𝗹)𝗚𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁• City Of Melbourne – Government Brand,• Art Exhibitions Australia• National Gallery of Victoria• National Australia Day… Show more 𝗦𝗰𝗵𝘄𝗲𝗽𝗽𝗲𝘀 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 𝗣𝘁𝘆. 𝗟𝘁𝗱 (𝗙𝗠𝗖𝗚 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀)𝗠𝗲𝗱𝗶𝗯𝗮𝗻𝗸 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 (𝗛𝗲𝗮𝗹𝘁𝗵 𝗜𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲, 𝗺𝗲𝗱𝗶𝗯𝗮𝗻𝗸.𝗰𝗼𝗺.𝗮𝘂)𝗖𝗮𝗱𝗯𝘂𝗿𝘆 𝗦𝗰𝗵𝘄𝗲𝗽𝗽𝗲𝘀: (𝗦𝗰𝗵𝘄𝗲𝗽𝗽𝗲𝘀, 𝗦𝗽𝗿𝗶𝗻𝗴 𝗩𝗮𝗹𝗹𝗲𝘆 & 𝗖𝗼𝘁𝘁𝗲𝗲’𝘀 𝗖𝗼𝗿𝗱𝗶𝗮𝗹)𝗚𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁• City Of Melbourne – Government Brand,• Art Exhibitions Australia• National Gallery of Victoria• National Australia Day council𝗙𝗠𝗖𝗚• Cadbury Schweppes (confectionary)• George Weston Foods (smallgoods) 𝗔𝗹𝗰𝗼𝗵𝗼𝗹• James Boag & Son• James Boag’s Premium• Boag’s Draught• Boag’s St. George Show less

Digital Marketing (Analytics, Insights & Campaign Implementation), Digital Marketing

Master'S Degree, Public Relations, Advertising, And Applied Communication, Ma

Bachelor'S Degree, Commerce - Marketing

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General