I've been designing since the late 90's and since 2016 through Lead Creative I've been supporting client journeys through design and strategy. I craft authentic brands and thoughtful corporate communications solutions primarily for growing Medical, Financial and Technology focused businesses. LC's creative insights can help unlock opportunities around processes, strategy or practical and tactical implementation.I bring a grounded, human centered approach that bridging creative and corporate - helping business owners and leaders define and articulate the intangible qualities of their brand and then express those qualities through considered and well crafted communications.I view branding as a fusion of creativity, business and psychology - The melding together of commercially viable expressions of truth, authenticity and differentiation… and ultimately my job and the mission of Lead Creative is to make businesses better by creating brands that resonate.