Manage day-to-day execution of marketing programs for the Retail, Travel and Entertainment acquisition co-brand credit card programs. Coordinate the activities of various internal teams to flawlessly execute each marketing campaign, job, or project through the stages of development including but not limited to strategy, creative, compliance and production in a set timeframe.Execute Marketing Campaigns* Act as marketing plan project manager on all campaigns through assigned vertical, partner or channel* Lead in all stand-ups and kick-offs* Build project plans and oversee variables to ensure timely delivery and accurate output * Lead implementation and production of a variety of channels including mail, print, digital, in-branch, in-store, eventsBuild and Maintain Technical Knowledge of Campaigns, Promos, Offers, Production Specs* Understand the full impacts of all technical aspects of the campaign/offer set-up* Serve as resource for all current specs, inventory and offer solutions to integrated marketing managers* Ensure campaign set-up aligns with reporting and analytics expectationsDevelop Projects and Execution of Programs to Improve the Customer Experience* Document and keep track of the customer journey* Work with cross-functional teams to bring new technologies and capabilities to lifeManage and Evaluate Marketing Calendars at Partner and Overall Level to Ensure Execution Effectiveness* Ensure timely delivery of all materials to internal teams and partners* Drive campaigns from kick-off to execution* Oversee master calendar to ensure production efficienciesOversee and Fulfill all Marketing Campaign Governance* Proof all creative for execution and technical elements* Facilitate legal and compliance approvals* Ensure quality control of all marketing pieces produced* Manage, traffic, and track all marketing pieces and campaigns (inputs and outputs)* Manage inventory of completed marketing work for audit, future reference and time in-market.

Responsible for ensuring accurate marketing implementation for the Retail, Travel and Entertainment vertical, cobrand acquisitions credit card programs. Review all partner creative to ensure proper disclosures are in place for compliance approval and that offer details are accurate.Collaborate with Marketing Managers and Creative Development team to ensure marketing internal processes are achieved. * Act as marketing plan project manager * Responsible for obtaining all approvals from appropriate departments * Fulfill all governance for marketing campaigsProof all creative and manage all marketing initiative traffic input and output * Ensure quality control of all marketing pieces produced within assigned vertical * Manage and track all marketing pieces * Maintain inventory of completed marketing design work for purposes of audit, future reference and time in-marketCoordinate campaign design details in cooperation with assigned vertical and Marketing Manager to ensure brand alignment Understand and comply wtih the Bank's BSA/AML Program which inc

In this role I promote the Nox-Crete Products Group brand and product assortment to targeted audiences, including distributors and end users, to increase sales. I work closely with division sales managers to build brand and product awareness and to establish promotions and sales campaigns.Develop and maintain an editorial calendar and work with executive management to form strategies and identify appropriate marketing initiatives and activities. Implement and maintain strategic advertising/marketing plans and efforts that align with company objectives; ie: trade advertising, press releases, multimedia, direct mail, brochures. Research and write technical articles for publication in industry magazines.Create and enhance marketing pieces for customers, distributors, sales, etc. including website, newsletter, brochures, product data sheets, binders, catalogs, video presentations, PowerPoint. Support Divisional Sales Managers as needed and work with sales personnel on a project-by-project basis in developing sales and presentation materials.Monitor and track online blog activity and create new blog content. Maintain website content and develop search engine optimization (SEO) strategies to increase traffic. Conduct market research projects as directed. Assist in coordination and organization of trade shows with internal personnel and outside vendors. Serve as liaison with outside vendors and work with distributors to meet their marketing co-op and distributor event needs.Word, Excel, WordPress, Adobe Acrobat, InDesign

Serving as a liaison between Mutual of Omaha's Workplace Solutions (group benefits) division and Corporate Marketing, Information Services, Compliance and project stakeholders, I work to support the communication and marketing needs of departmental initiatives.In a project manager-like role, I support and/or create the change management plan for internal audiences while leading the strategy of the go-to-market communication plans. This involves leading and directing project teams by balancing time and resources to achieve project objectives. Keeping the project on schedule, the contributors accountable and the deadlines met are all facets of my role.I work to develop, edit, and refine content, marketing materials, and sales tools for my assigned projects all while serving as an advocate to Corporate Marketing and compliance.

I write and edit for various marketing materials including emails, style galleries, web content, print, giveaways, blog, and product descriptions for hayneedle.com. I work with my fellow editors and with graphic designers to develop and execute multiple marketing campaigns throughout the year. I manage a large queue of copy tasks and regularly work with freelance writers to turn copy around in a short time frame and within a tight budget.As Hayneedle's business has expanded, I have been tasked with assembling a team to meet the increasing demands on the editorial department. Reviewing resumes, interviewing candidates, and working with HR through the selection process resulted in a team of 9 stellar individuals (and counting) under my supervision. Training, mentoring, and ongoing coaching are some of my primary duties as well as tracking progress to ensure our team is doing their part to meet company (bonus-dependent) initiatives. Establishing best practices within my team and with 3rd party services are part of my responsibilities as well.

In addition to the responsibilities as Copywriter, produced marketing material, site content, for Hayneedle's top grossing Outdoor category as well as the Holiday Decor and Baby & Kids categories. Participated in marketing campaign brainstorming, development, and execution along with fellow editors and the graphic design team. Served as primary editor for email content, buying guide, and site content for the high volume patio furniture niche.

Responsible for web content and product descriptions for approximately 70 niche sites under the Hayneedle, Inc. umbrella. Prioritized a content queue of 20-70 tasks on a daily basis according to due dates, site launches, turnaround time, import arrival, and revenue impact. Anticipated needs of freelance writers so they could complete job as negotiated.

Wrote and loaded promotional banners to niche sites. Monitored sales and inventory levels to feature the right products in the right place. Accessorized product pages with relative add-on items. Assisted buyer with product selection and initiated the SKU creation process. Quality checked product pages once SKUs were complete and ready to go live.

Built product SKUs as assigned by buyer, wrote product descriptions, edited, sized, and loaded product images. Used vendor websites and catalogs to gather product information or contacted vendor personally. Performed quality checks of each SKU loaded to the niche sites.