Alex Welsh, Csm Email & Phone Number

New York, United States

Berlin, Berlin, De

New York, New York, Us

Managed creative projects for multi-million-dollar video game marketing campaigns.• Led creative team in executing creative assets for Grand Theft Auto Online marketing campaigns.• Assessed briefs, led communications, and mitigated risks for an ongoing portfolio of 8-15 projects.• Maintained project plans and status reports to keep leads informed.• Analyzed creative team inputs and recommended improvements to project management process.Other skills and responsibilities: cross-functional team leadership, written communication, oral communication, project schedules, key art, marketing collateral, creative development, meeting facilitation, process improvement, problem solving, Monday.com, Workfront, Jira, Microsoft Office Suite, Confluence.

Bentonville, Arkansas, Us

Strategically led creative executions of in-house creative studio on multi-million-dollar marketing campaigns and drove operational improvements.• Led the Brand Social team in Workfront adoption to streamline collaboration with broader department.• Led creative team in executing creative deliverables for multiple large-scale campaigns at a time.• Assessed creative briefs, identified risks, and managed communication between creative teams and marketing partner teams. • Managed creative production for Black Friday marketing campaign in 2021.• Analyzed creative department operations, identified gaps in communication, proposed a solution to team leadership, and was promoted as a result.

Bentonville, Arkansas, Us

Led creative team’s creative production on website operations and multi-million-dollar marketing campaigns.• Led creative production projects for marketing campaigns and web operations, including Cyber Monday, Holiday Launch, and ongoing Walmart+ CRM campaigns.• Assessed creative briefs, developed project schedules, and executed production process by leading communication and collaboration with copywriting, graphic design, marketing, animation and motion graphics, website operations, etc.• Drove adoption of new WorkFront tool by formalizing best practices and training new team members.• Managed team priorities, resources, and focus to maintain an ongoing portfolio of 20-50 projects.• Facilitated planned and ad-hoc team meetings key to ongoing project planning and execution.• Identified risks, negotiated with cross-functional partners to mitigate them, and delivered projects successfully on time and on budget.

Saint-Mandé, Île-De-France, Fr

Executed marketing projects creating digital assets for multi-million-dollar video game launch campaigns.• Successfully drove and delivered marketing projects from end-to-end of The Crew 2 launch campaign.• Managed and delivered digital assets to market For Honor seasons 4 and 5 live service releases.• Managed project timelines, milestones, and communication with project team and all stakeholders.• Collaborated with cross-functional teams to prioritize, resource, and deliver projects successfully.• Built and maintained relationships between Brand Marketing and 15 internal and external teams.• Identified risks and facilitated communication between marketing requesters and creative teams to create and deliver digital and print marketing assets on time and on budget.• Improved JIRA process using Structures to set the standard for other project managers and teams.

Novato, California, Us

Managed projects for gameplay capture team supporting multi-million-dollar video game marketing campaigns.• Collaborated with external developers to design and build a custom web application and database, greatly increasing effectiveness of the purchase order process.• Managed creation of hundreds of digital assets to support marketing campaigns for Mafia III, Civilization VI, Battleborn, Bioshock Collection, and XCOM 2 console launch. • Doubled my responsibilities by taking on management of all game capture projects from my lead.• Drastically improved collaboration with 4 interfacing teams by building trust and communication.• Managed a portfolio of 10-15 projects at a time.

Cleveland, Oh, Us

Executed C-suite priority projects as part of the Project Management Office to develop new software tools, improve organizational infrastructure, and empower growth in a startup environment.• Led process development efforts across the company and enabled teams to scale up effectively.• Product owner for client-facing web platform, driving improvements to UI/UX and functionality.• Transformed Client Services workflow by designing and implementing a brand-new digital tool for capturing client data, then drove adoption through user training and support.• Restructured the Web Development Team’s agile process to alleviate bottlenecks and improve success of development milestones.• Managed and led software and web development projects end-to-end, tracking KPIs and managed reporting.• Led implementation of Workfront, collaborating with consultants and SMEs to design, implement, and train users on the tool.• Acted as both project manager and change manager in the change management process.• Gathered and developed requirements for each project by interviewing SMEs and end users.• Translated business requirements into tool specifications and to inform development of new internal software tools to meet the needs of the maturing organization.• Gathered and analyzed data to drive informed decisions regarding new tools and processes.

Cleveland, Oh, Us

Audited and managed quality for confidential client employee data for health incentive programs.