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I’m am enigma in that I have always lived a very urban lifestyle, yet I enjoy long outdoor get-a-ways deep in nature to recharge. I’m a big city guy and a nature-boy all in the same body. My brand is Mother Nature Management and Marketing. My consulting company is Natural Knowledge, LLC. My business promise is “binging programs, products and organization management skills that hit like a winter storm, with execution calm as a summer rain”. My objective is always to elevate my organization and the results of partner organizations to realize improved performance and impact. Key drivers analyzed and managed are topline growth, expense management, efficiency improvements, effective communications, engagements, conversions, transactions and service to consumers.The idea is delivering a type of business leadership that, “impacts like a winter storm… with execution as calm as a summer rain”. This kind of execution leads to activation by internal and external customers, which is my purpose.Business effectiveness, branding and engagement strategies may vary by industry and/or segment(B2C, B2B and non-profit), but the expected outcome is always “activation” for the customer, both internal and external. Just think of it as effective business strategies throughout the entire organization’s technology stack, data analytics, and communications ecosystem. The strategy is driven by insights that fuel great leadership and fiscal management. All org-effectiveness variables coalesce together such as financial analysis, technology tools, product positioning, compelling messaging, effective storytelling and strategic use of the right media vehicles across all channels (traditional offline media, digital/social online media, internal delivery systems, public speaking, and face-to-face engagement). From an engagement and communications standpoint there is recognition of the delicate balance of reach and gross impressions vs. activation, all with strong ROI delivery in mind. This is all done for the purpose of getting the target to act or for the purpose of mission impact…thus bringing your audience into and through the transaction/buy-in/agreement funnel.
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Office AdministratorYoung LifeDallas, Tx, Us -
Managing DirectorNatural Knowledge, Llc (Consulting For Marketing, And Non-Profit Marketing & General Management) Dec 2007 - PresentDallas, TxA business leader who has spent most of his career in the corporate world; with deep experience in the non-profit sector. He has been lending his business skills to clients through his consulting company, Natural Knowledge, LLC. Wendell says, “at my core, I am a business professional whose primary kill-set is to improve business processes and results through best-fit systems, optimized organization effectiveness, impactful communications, brand elevation, consumer activation, and customer engagement and retention. That is to impact audiences and customers through uncovering disruptive new processes, product/packaging platforms, creative campaigns, actionable program development, strong guidance in copy writing, compelling visual content direction, and efficient use of the “right” media…including online digital and offline traditional media. -
Director, Philanthropy Grants ManagementStrada Education Foundation Mar 2018 - Mar 2023Supporting the journey of post-secondary education completion, skill development, credentials attainment, career building and workforce development pathways. -
Philanthropy Operations And AnalysisStrada Education Foundation Apr 2020 - Mar 2022Indianapolis, Indiana, United StatesSupporting Strada’s philanthropic grantmaking by maintaining a strict system and financial operational discipline thus protecting Strada’s 501(c)(3) status, and annual philanthropy budget rigor for the organization. Was a grantee online system customer care coach for our grants management system called Cybergrants. Provided grantee organization financial health analysis for prospective grantees. Provided employee and Board of Directors support for Strada’s internal employee giving program. Performed grant reporting and dashboard reporting to track and report on multi-dimensional aspects of Strada’s philanthropic grantmaking and giving programs.
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Finance Systems And ProcessesStrada Education Network Mar 2018 - Apr 2020Indianapolis, Indiana AreaAdmin. leader of various Accounting and Finance Systems. FinSys team leader, to replace the on-premise server ERP system with a new cloud computing SAS ERP system. F&A lead for the Affiliate Shared Services contract development The F&A Risk Management team member and F&A emergency response lead. Amex and JP Morgan Corporate Credit Card Admin. Concur Travel System Admin. Certify Payment System Admin. Daily Cash management with JP Morgan accounts for Strada and all Affiliates/Collaborative companies.
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Vice President, Corporate & Community Engagement And Customer CareBig Brothers Big Sisters -- Lone Star May 2012 - Sep 2015Irving, TexasDirected the Account Management Marketing, Customer Service and Customer Relations teams in total consumer and client/customer partnership engagements. Drove overall customer engagement efforts within the BBBSLS agency’s major metro markets in DFW/North Texas and Greater Houston. This integrated Account Management Marketing team was charged with agency growth related to brand awareness building and consumer customer and corporate partnership activation to help meet grant and growth goals. This was done through strategic messaging, outbound digital marketing using email strategies, inbound native web capture, CRM lead generation, mobile redirects, social media online strategies and traditional offline media tactics. Additionally, developed corporate and community partnership proposals to engage new volunteers. -
Special Markets MarketingConagra Brands 1995 - 2007Irvine, CaProgressively promoted at ConAgra, a mega-brand Consumer Package Goods (CPG) marketer, from Business Manager for Warehouse Clubs and ultimately to Director level in Special Markets. Product portfolio management, P&L management and program development was exciting. But, the real "juice" to this role was the cross-functional project leadership around product innovation, new platform development and brand incubation responsibility. This added real spice to the work. -
Business ManagerConagra / Hunt-Wesson (A Conagra Independent Operating Co.) Jan 1995 - Jun 1998Irvine, Ca* Product portfolio optimization for effective product life-cycle management.* Full P&L accountability across a multi-product / category portfolio. * New product development and product innovation projects from concept, through research phase, to commercialization. * Breakthrough promotion development and management including: sales collateral, package / label design, trade & consumer promotion tactics and seasonal / annual program design. * Leverage consumer / shopper insights, marketing research and syndicated data to position, strengthen or augment the product mix using impactful strategies.* Activate growth via consumer / customer knowledge and development of targeted marketing and/or specific solutions. * Oversight of product planning, execution, marketing program development, product launches and forecasting.* Relationship building with stakeholders through consultative and collaborative problem solving.
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Brand Manager, Coffee & Beverages / Product Manager Cookies Cracker & Snacks / Vending Channel Mgr.Quaker Oats 1990 - 1995Chicago, IllinoisPromoted through 3 marketing assignments at Quaker Oats (Non-Carb Beverages, Gourmet Coffee & Allied Beverages, and Cookies Crackers & Snacks) culminating with the last promotion by assuming the additional Vending Channel responsibility on top of existing Cookies Crackers & Snacks product marketing role.
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Brand Manager, ZiplocDowbrands Inc. 1980 - 1990Indianapolis, Indiana AreaA succession of promotions lead to the Ziploc Storage Bags brand manager role, the flagship business of the SBU. Actively managed the full P&L of an $80,000,000 U.S. brand with a $40,000,000 Advertising and Promotion budget.* As a change agent who altered the direction of the Ziploc "Alt-use" marketing and media mix strategies to access new users and usage occasions necessary to maintain double digit growth (12%) on a mature brand and a flat category (4%). Actions resulted in new ad creative and a title sponsorship program called the Ziploc Ultimate Yacht Race.
Wendell Hall Skills
Wendell Hall Education Details
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Business (Marketing Concentration) -
Supplemental Education: Executive Program, Northwestern University, Kellogg School Of ManagementBrand Strategy -
Shortridge H.S. (Now International Baccalaureate Magnet) Indianapolis, InGrades 9 - 12
Frequently Asked Questions about Wendell Hall
What company does Wendell Hall work for?
Wendell Hall works for Young Life
What is Wendell Hall's role at the current company?
Wendell Hall's current role is Office Administrator.
What is Wendell Hall's email address?
Wendell Hall's email address is we****@****now.com
What is Wendell Hall's direct phone number?
Wendell Hall's direct phone number is +121490*****
What schools did Wendell Hall attend?
Wendell Hall attended Indiana University - Kelley School Of Business, Supplemental Education: Executive Program, Northwestern University, Kellogg School Of Management, Shortridge H.s. (Now International Baccalaureate Magnet) Indianapolis, In.
What are some of Wendell Hall's interests?
Wendell Hall has interest in Health, Children, Backpacking, Skiing, Education, Environment, Digital Marketing, Science And Technology, Camping, Climbing.
What skills is Wendell Hall known for?
Wendell Hall has skills like Strategy, Management, Brand Management, Marketing, Strategic Planning, Leadership, Business Planning, Integrated Marketing, Customer Insight, Marketing Strategy, P&l Management, Crm.
Not the Wendell Hall you were looking for?
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Wendell Hall Jr
Greater Pittsburgh Region -
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Wendell D. Hall, Ph.D.
Education Leader | Policy Researcher | Equity-Focused Advocate | Social Policy StrategistHouston, Tx3collegeboard.org, yahoo.com, netscape.net
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