• Increased existing membership base by 500 annual new members through strategic selling, personal business referrals, prospecting, and networking.• Generated membership sales by 40% within first 90 days of hire through relationship building, sales, and marketing. • Expanded club membership and personal training revenue by 90% and club revenue significantly over a 5-year period in management role. • Perform a variety of activities, including product selling and comprehensive client assessment to support Club. • Remain abreast of new Pilates teaching methods by attending workshops, and setting goals to increase attendance for both group training and group fitness classes.• Work in tandem with corporate marketing/sales team to design and implement actionable business deliverables for promotional events and increase return on investment.• Increase attendance of private clients and group classes through the development of challenging lesson plans and diversifying workouts. • Interview and hire new instructors and employees.• Mentor employees requiring support and training, arrange staff meetings to address workplace concerns, and review work schedule.• Educate clients on Club’s existing and new product offerings.

Accountable for generating sales and new customer acquisition.• Conducted cold calling activities and door-to-door canvassing.• Identified and analyzed opportunities within current and prospective client base.• Prepared proposals and presented to potential clients.• Directly interacted with prospective customers to analyze existing current cable services: provided quotes for new services and closed a high number of sales.

Charged with marketing, sales, and creation of advertising programs.• Rapidly established and serviced 100+ accounts through development and implementation of effective marketing strategies and cold calling techniques.• Expanded client base through cold calling and effective marketing strategies. • Met with clients to identify overall marketing objectives and devised advertising solutions to strategically reach targeted markets.• Prepared and presented marketing campaign proposals.• Developed all marketing components, including conceptual design, copywriting, photography, illustration, and ad layouts.• Conducted extensive market research to penetrate new markets, created competitive product studies, and developed pricing structures.• Fostered client relations to generate return business and increase referral base.