From Wendi’s diverse and extensive experience in advanced medicine, fitness, physics, holistic nutrition, cultural health, genetics, epigenetics, ethnobotany, human behavior, and biochemistry comes a synergistic approach to innovation unlike any other. As a researcher, product developer and program creator, her ability to quickly identify opportunities and pair them with future trends and consumer pain points have positioned her to create solutions ahead of the curve. Wendi formulates and invents from strongly supported science and intense data collection yet approaches every obstacle with visionary optimism. In addition to brand development and product innovation, Wendi is a published author, has acted as Director for Advanced Wellness Programs for health centers across the country, and has contributed as Product Innovator, Product Developer, and Chief of Research and Development for multiple national brands.