Wendy Black

Wendy Black Email and Phone Number

Communications Consultant at BlueCross BlueShield of Tennessee @ BlueCross BlueShield of Tennessee
chattanooga, tennessee, united states
Wendy Black's Location
Chattanooga, Tennessee, United States, United States
Wendy Black's Contact Details

Wendy Black personal email

n/a
About Wendy Black

I am happiest and most productive when I have purpose and feel passionate about what I’m trying to accomplish. This applies to my career and to my personal life. In other words, I approach my professional projects with the same enthusiasm, tenacity and perseverance that come naturally when I’m trying to set a PR on a run or ride.This holds true for whether I’m writing an article for a magazine; pitching a product or an event to media; developing a piece of marketing collateral; creating a speech or video script; or implementing a strategy for increased customer utilization and engagement. Did I mention that my proofreading skills are off the charts?

Wendy Black's Current Company Details
BlueCross BlueShield of Tennessee

Bluecross Blueshield Of Tennessee

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Communications Consultant at BlueCross BlueShield of Tennessee
chattanooga, tennessee, united states
Website:
bcbst.com
Employees:
3831
Wendy Black Work Experience Details
  • Bluecross Blueshield Of Tennessee
    Communications Consultant
    Bluecross Blueshield Of Tennessee Jul 2014 - Present
    Chattanooga, Tennessee
    Areas of focus include BlueHealth Solutions and Medicare Advantage lines of business. Some achievements and responsibilities include:• Developed and produced BlueHealth Solutions wellness program sales kits. Coordinated with client and Design Department to create compelling content and unique, brand-compliant design for multi-piece sales kits to support promotion of BHS health and wellness products.• Provided project-management support to Commercial Individual Principal Consultant during 2015 Marketplace preparation. This included the creation and coordination of extensive marketing collateral under extremely challenging deadlines.• Managed communication projects from creation to completion, maintaining timely project scheduling and follow-up, and coordinating the review-and-approval process through legal and compliance controls.
  • Freelance Communications Consultant/Copywriter
    Self-Employed
    Freelance Communications Consultant/Copywriter May 2011 - Nov 2014
    Chattanooga, Tennessee
    Helped prestigious organizations such as the Motorcycle Industry Council with media outreach, developing press releases and managing promotional messaging. Some noted achievements include:• Significantly increased media visibility for non-profit institutions by developing and writing press releases, serving as a spokesperson for the powersports industry, providing blog content, updating website content, creating PR collateral materials, coordinating trade show activities and pitching national media for powersports-specific promotions.• Enhanced retail client’s sales by successfully coordinating print and broadcast advertising efforts, including the development of advertising copy. Also optimized client’s sales and cultivated customer relationships by updating and maintaining social media platforms.
  • Miller Industries Towing Equipment Inc.
    Assistant Director Of Marketing
    Miller Industries Towing Equipment Inc. Feb 2010 - May 2011
    Ooltewah, Tn
    Accountable for all aspects of B2B marketing initiatives and industry events on behalf of the world’s largest manufacturer of towing and recovery equipment.• Developed integrated approach to increase sales results, service awareness and brand image. Was instrumental in increasing sales profits by the development and distribution of promotional material.• Planned and implemented various successful events for the company, including sales meetings and promotional events, as well as multiple trade shows. This resulted in increased booth traffic and, ultimately, overall sales.
  • The Creative Works
    Public Relations Representative, American Suzuki Professional Motorcycle Race Teams
    The Creative Works Jun 2006 - Nov 2009
    Costa Mesa, California
    Developed and maintained integrated PR and Marketing Communications plans for the Suzuki motorcycle/ATV racing account.• Optimized online, print and broadcast coverage by successfully managing multiple promotional projects with tight deadlines and limited budgets. • Maximized media outreach, maintaining ongoing television coverage and newspaper articles in USA Today, as well as in racing print publications and online outlets.• Drove growth as a direct result of PR and branding efforts.
  • Painepr
    Account Executive/Client Services Manager, American Suzuki Account
    Painepr Jan 2002 - Jun 2006
    Irvine, California
    • Successfully managed annual and monthly operational and staff budgets to optimize strategic PR goals and successful marketing campaigns for the American Suzuki product line and U.S. national race teams.• Planned, coordinated and executed new product introductions with mainstream and enthusiast media that resulted in coverage in Popular Mechanics, People and Playboy, as well as all the motorcycle enthusiast publications.

Wendy Black Skills

Copywriting Copy Editing Media Relations Public Relations Project Management Online Marketing Sales Media Outreach Event Planning Journalism B2b Marketing

Wendy Black Education Details

Frequently Asked Questions about Wendy Black

What company does Wendy Black work for?

Wendy Black works for Bluecross Blueshield Of Tennessee

What is Wendy Black's role at the current company?

Wendy Black's current role is Communications Consultant at BlueCross BlueShield of Tennessee.

What is Wendy Black's email address?

Wendy Black's email address is we****@****bst.com

What schools did Wendy Black attend?

Wendy Black attended University Of Tennessee, Knoxville.

What are some of Wendy Black's interests?

Wendy Black has interest in Animal Welfare, Environment, Arts And Culture, Health.

What skills is Wendy Black known for?

Wendy Black has skills like Copywriting, Copy Editing, Media Relations, Public Relations, Project Management, Online Marketing, Sales, Media Outreach, Event Planning, Journalism, B2b Marketing.

Who are Wendy Black's colleagues?

Wendy Black's colleagues are Joseph Madida, Michael Farmer, Kristy Mcbryar, Jake Eady, Randall Crenshaw, Heather Jackson, Ladarius Hollingsworth.

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