Wendy Ching Email & Phone Number

Singapore

Singapore

Singapore

Designing & developing standardized processes and training curriculum to equip External Comms experts in reputation management strategies across the globe (US, EMEA, APAC)

Driven and designed program & campaigns to build an engaging community where members feel safe to connect, share and learn

Singapore

Communications Advisor to APAC Senior Leaders & Comms Lead for Regional Growth ProgramAPAC Growth Programs - Internal (Employee Ideation) Innovation Campaign- Delivered award-winning campaign, engaging 10,000 employees and achieving 700 idea submissions across 9 region markets- Driven 1st in APAC social platform achieving 2,000+ followers- Responsible for.

• oversee marketing comms strategy to support go-to-market strategies for our LoB - public safety & security solutions suite: - partnering with subject matter experts to reposition product marketing assets (brochures.
• championed thought leadership programme for senior management (LinkedIn profiling)
• Spearheaded employee comms via digital and traditional channels, to increase employee engagement
• Ensure alignment with HQ corp brand identity

Singapore

• ACCOMPLISHMENTS:A. Develop and execute Public Relations activities – working with business partners to develop news release, act as PR point of contact and daily media monitoringB. Successfully rolled out revamped.
• Public Relations- Drafting press releases and FAQ for product launch, tradeshow activities etc- Manage media interviews (e.g. launch of TeLEOS-1 satellite, 1st Near Equatorial Orbit (NEqO) Earth Observation satellite).
• Marketing Communications- Manage the production of publicity collaterals - includes online and printed (concept, copy-writing, proof-reading, artwork layout) - Oversee production of corporate posters (aligning to.
• Corporate Publication to external parties- Producing interesting articles (transforming technical facts to interesting angles for the targetted audience)
• Digital Marketing- Oversee content management for revamped website

• A. Developed and implemented effective communications strategies to internal and external stakeholdersB. Successfully executed events reaching out to local and regional overseas senior officials, as well as internal.
• Media Monitoring- Identify and highlight business-related news articles to the senior management (Chairman & Managing director) on a daily basis- Dealing with community feedback
• Public Relations (Media & Government relations)- Media liaison with Straits Times, Channel News Asia, The New Paper, Lianhe Zaobao and local television media to ensure timely communications - Manage media enquiries and.
• Crisis Communications - Incident management (up to 40 incidents occurrence per week)- SMS broadcast to a database of 15,000 subscribers to ensure timely response of not more than 20 minutes from time of incident.
• Digital Marketing- Production of website content, as well as regular updating
• Marketing Communications- Manage the production of publicity collaterals, corporate video and annual report (concept, copy-writing, proof-reading) - Liaise and purchase of corporate gifts

• Successfully developed new Corporate Brochure (content generation, proof-reading and print production)
• Successfully organised events such as internal Senior Management retreat, external visits by Senior Management from regional Institutions - Scheduling suitable date, timing and venue - Arranging programme schedule for.
• Community Engagement - Sourcing and purchasing corporate gifts- Production of corporate brochure (concept, content, proof-reading)- Updating website content- Liaison with internal and external stakeholders for.
• Staff Development - Manage staff retreats for senior management, as well as executives

• Key Achievements:A. Pioneered the launch of an e-newsletter, Marketers' Weekly, reaching out to a database of more than 60,000 sales & marketing professionalsB. Spearheaded and managed social media channels - Facebook.
• 3 years of experience in coordinating and contributing to the success of the Institute’s annual flagship conference, The National Sales & Marketing Congress for an audience of more than 200 participants- Managing the.
• Successfully organised more than 30 events annually, with an outreach of close to 1,000 senior executives in the marketing industry
• Marketing Communications: - Pioneered the launch of The Marketers e-newsletter inclusive of creative, content and distribution to 60,000 marketing professionals, prospects and partners - Developed & managed social.
• Successfully organised 15 Corporate Social Responsibility Projects - Developed the “MIS CARES” pledge for the organisation - Liaise with suitable charity organisations - Manage the publicity collaterals - Contributed.
• Confirmed and coordinated a total of 40 conference partnership support

Foundation In Psychology, Distinction

Bachelor'S Degree