Wendy Ching Email & Phone Number

Singapore

Singapore

Singapore

Designing & developing standardized processes and training curriculum to equip External Comms experts in reputation management strategies across the globe (US, EMEA, APAC)

Driven and designed program & campaigns to build an engaging community where members feel safe to connect, share and learn

Singapore

Communications Advisor to APAC Senior Leaders & Comms Lead for Regional Growth ProgramAPAC Growth Programs - Internal (Employee Ideation) Innovation Campaign- Delivered award-winning campaign, engaging 10,000 employees and achieving 700 idea submissions across 9 region markets- Driven 1st in APAC social platform achieving 2,000+ followers- Responsible for delivering creative content strategy for 100+ assets, websites' development, event management over 4 months campaign, achieving 3,000+ engagement Supports Senior Leadership in strategic communications across APAC Functions - Initiated 1st in APAC Functional branding to align with Leadership branding- Driven and executed executives' communications strategies for change management, leadership objectives' campaigning and employee engagement- Conceptualize engaging annual Kick-Off Meetings and monthly/quarterly Town Halls (achieved high employee feedback ratings - above 9 upon 10)- Initiated and executed Employee Resource Group branding & comms campaign, achieving 1,000+ engagement

• oversee marketing comms strategy to support go-to-market strategies for our LoB - public safety & security solutions suite: - partnering with subject matter experts to reposition product marketing assets (brochures, videos, infographic, sales kit etc) to support their GTM strategy- managed more than 15 regional tradeshows and conferences- PR efforts to raise their share of voice in both traditional & digital channels (LinkedIn, Instagram)- social listening to enhance market positioning• championed thought leadership programme for senior management (LinkedIn profiling)• Spearheaded employee comms via digital and traditional channels, to increase employee engagement• Ensure alignment with HQ corp brand identity

Singapore

ACCOMPLISHMENTS:A. Develop and execute Public Relations activities – working with business partners to develop news release, act as PR point of contact and daily media monitoringB. Successfully rolled out revamped corporate website - repositioned web design and content strategy C. Successfully developed corporate collateral for new business verticalsD. Assisted in PR efforts for product launch such as TeLEOS-1 satellite, 1st Near Equatorial Orbit (NEqO) Earth Observation satelliteE. Supports five key business units in developing communication materials – website content, marketing / corporate brochures, media materialsF. Content writer for both internal and external publications SPECIFIC JOB EXPERIENCE:• Public Relations- Drafting press releases and FAQ for product launch, tradeshow activities etc- Manage media interviews (e.g. launch of TeLEOS-1 satellite, 1st Near Equatorial Orbit (NEqO) Earth Observation satellite)- Media monitoring (highlighting industry news to senior management)• Marketing Communications- Manage the production of publicity collaterals - includes online and printed (concept, copy-writing, proof-reading, artwork layout) - Oversee production of corporate posters (aligning to business messaging)- Advises business units on collateral development - Liaise and purchase of corporate gifts• Corporate Publication to external parties- Producing interesting articles (transforming technical facts to interesting angles for the targetted audience)• Digital Marketing- Oversee content management for revamped website

A. Developed and implemented effective communications strategies to internal and external stakeholdersB. Successfully executed events reaching out to local and regional overseas senior officials, as well as internal senior managementC. Manage effective crisis communication with response time of not more than 20 minutes from incident timeAchievements & Experience: • Media Monitoring- Identify and highlight business-related news articles to the senior management (Chairman & Managing director) on a daily basis- Dealing with community feedback• Public Relations (Media & Government relations)- Media liaison with Straits Times, Channel News Asia, The New Paper, Lianhe Zaobao and local television media to ensure timely communications - Manage media enquiries and updates through briefings, interview, written responses and visits- Prepare FAQs and manage media communications during crisis - Generation of more than 20 press releases annually - Liaison with government body such as Land Transport Authority• Crisis Communications - Incident management (up to 40 incidents occurrence per week)- SMS broadcast to a database of 15,000 subscribers to ensure timely response of not more than 20 minutes from time of incident- Develop FAQ during incidents- Front-line communication with customers during incidents- Address customers’ feedback • Digital Marketing- Production of website content, as well as regular updating• Marketing Communications- Manage the production of publicity collaterals, corporate video and annual report (concept, copy-writing, proof-reading) - Liaise and purchase of corporate gifts• Events Management Successfully organised visits by local government officials such as Ministry of Transport, Public Transport Council, as well as Asean government officials & internal Senior Management annual dinner• Internal Stakeholders Communications - Liaison with internal staff including the Senior Management and directors of various departments

• Successfully developed new Corporate Brochure (content generation, proof-reading and print production)• Successfully organised events such as internal Senior Management retreat, external visits by Senior Management from regional Institutions - Scheduling suitable date, timing and venue - Arranging programme schedule for the event- Liaise with respective presenters- Proof-reading presentation materials- Co-ordinate the logistics for actual day (e.g. F&B, sound system, AV equipment, gifts)- Ensure smooth operation of event on actual day- Manage the registration booth• Community Engagement - Sourcing and purchasing corporate gifts- Production of corporate brochure (concept, content, proof-reading)- Updating website content- Liaison with internal and external stakeholders for enquiries and feedbacks• Staff Development - Manage staff retreats for senior management, as well as executives

Key Achievements:A. Pioneered the launch of an e-newsletter, Marketers' Weekly, reaching out to a database of more than 60,000 sales & marketing professionalsB. Spearheaded and managed social media channels - Facebook & Twitter & grew follower sizeB. Successfully organised more than 40 events annually, such as Conferences, Seminars and Networking events (audience of more than 200pax)C. Developed and implemented the Corporate Social Responsibilities plan for organisation-wideResponsibilities include:• 3 years of experience in coordinating and contributing to the success of the Institute’s annual flagship conference, The National Sales & Marketing Congress for an audience of more than 200 participants- Managing the event to ensure smooth flow of every segment- Lead generation via cold-calling and fax broadcast that resulted in an increase of 50% of attendance• Successfully organised more than 30 events annually, with an outreach of close to 1,000 senior executives in the marketing industry• Marketing Communications: - Pioneered the launch of The Marketers e-newsletter inclusive of creative, content and distribution to 60,000 marketing professionals, prospects and partners - Developed & managed social media channels (Facebook & Twitter) - Manage website content to ensure timely updates - Manage the production of annual report, including liaison with respective Head of Departments - Organise interviews with featured personalities for publications• Successfully organised 15 Corporate Social Responsibility Projects - Developed the “MIS CARES” pledge for the organisation - Liaise with suitable charity organisations - Manage the publicity collaterals - Contributed as a guitarist in carolling event• Confirmed and coordinated a total of 40 conference partnership support • Customer Engagement- Handle day-to-day customer enquiries, feedback and complaint

Foundation In Psychology, Distinction

Bachelor'S Degree