Wendy Crawford has been a prominent figure in the business world since 2002, with extensive experience in both e-commerce and global licensing. She currently serves as the CEO of BuyAnime.com, an e-commerce platform specializing in anime merchandise, where her passion for the industry and strategic leadership have positioned the company as a go-to destination for anime fans worldwide.In 2004, Wendy expanded her expertise into the broadcast and licensing industry by founding SoCal Licensing, which now provides content to broadcasters around the globe. Two years later, in 2006, she launched Sunrise Media, focusing on the Canadian licensing and broadcast market. Most recently, in 2022, Wendy founded BuyAnime.com, an online retail platform offering a wide range of anime-related products to the end consumer.With over two decades of experience across diverse sectors, Wendy's leadership has driven growth in every venture she’s undertaken. Her ability to merge global licensing with a deep understanding of consumer needs has been a key factor in her success, and she continues to shape the direction of BuyAnime.com while expanding her influence in the global market.