Wendy Decker Email & Phone Number

Washington DC-Baltimore Area

Washington DC-Baltimore Area

• Promoted three times in three years for leadership and exceeding goals at $2B+ global event technology company.
• Drove $55M in annual B2B sales revenue for a multi-unit market with high profile clientele including luxury hotels, Fortune 500 companies, government agencies, national associations. Exceeded revenue goal by 3.4% in.
• Hired, trained, and mentored a team of 21 field sales managers; led career pathing and skills gap analysis leading to five promotions in 2019.
• Created weekly, monthly, and quarterly trainings to develop team’s skills and product knowledge.
• Leveraged CRM and market analysis to forecast revenue and identify trends. Evaluated KPIs to drive performance.
• Presented monthly sales results to regional vice presidents and annual business plan to divisional leaders.

Washington D.C. Metro Area

• Sales Director for event technology unit at Hyatt Regency Washington on Capitol Hill. Led sales team of three.
• Responsible for $4.7M in annual sales. Exceeded 2018 sales goal by.3% despite market downturn.
• Led renewal of at-risk relationship with strategic client in three months garnering the regional “Team of the Year” award for 2018.
• Developed and nurtured partnership with hotel. Created proposals, collaborated with hotel to capture business.

Washington D.C. Metro Area

• Sales leader for event technology unit at Gaylord National Resort & Convention Center. Led team of three sales professionals.
• Sold event technology services to corporate clients. Collaborated with meeting planners and hotel’s event team to execute conferences with 1,000+ attendees. Led cross-functional event team from planning to execution.
• Surpassed 2016 sales goal by 32%. Surpassed 2017 goal by Q3. Created multi-year sales process for Gaylord-based units; won first two, multi-year contracts totaling $3.4M for two, five-year agreements.

• Directed media and marketing strategies for nonprofit arts venue with 150 annual events. Venue spokesperson.
• Analyzed sales data to leverage growth strategy. Drove attendance by 48% in target market.
• Created new email campaigns, increased revenue 50% in segment, reduced opt-outs by 2% in first year.
• Promoted events using mix of print, radio, online, direct mail and social. Managed $150k marketing budget.

• Promoted three times in five years for performance and leadership. Directed six-venue facility and recruitment advertising. Led team of ten managers and customer service representatives. Managed $500k budget.
• Developed staff and customer service processes for new facility; identified talent, trained and mentored team.
• Leveraged market knowledge to restructure annual marketing strategies, increasing revenue 100% in two years.
• Built partnerships with internal/external clients.

• Directed the marketing and front of house operations for all theatre events.
• Grew customer loyalty and membership 402% in three years.

• Promoted twice in five years. Directed box offices for $7M non-profit with seven customer service professionals in two markets.
• Led office operations for two in-bound call centers, established customer service policies, managed ticketing processes. Resolved escalated customer complaints. Created sales reports.
• Converted manual ticket office into digital sales environment. Project Manager for software acquisition; handled vendor relations and contract negotiations.

Master Of Fine Arts (Mfa), Stage Management

Bachelor Of Arts (B.A.), Theatre/Theater

Associate Of Arts (A.A.), Liberal Arts

DBA, Okaloosa-Walton Community College