Soy una profesionista con una carrera ascendente y exitosa con 20 años de experiencia en el área de publicidad y marketing. Inicié en Leo Burnett una de las principales agencias internacionales de publicidad y posteriormente pasé a la industria farmacéutica, donde ocupe posiciones ejecutivas y mis últimos siete años como gerente de mercadotecnia. He tenido la oportunidad de desarrollar diferentes estrategias de marketing y campañas publicitarias para productos de consumo y farmacéuticos. Dirigí equipos creativos, coordiné agencias de medios y publicidad tanto online como offline, participé en la producción de eventos y desarrollé contenido audiovisual y de social media, adaptándome a las nuevas tendencias de mercado que me permitieron cumplir con mis objetivos corporativos.
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Marketing ManagerZoetis Jun 2018 - May 2024Mexico CityCreate marketing strategy, digital and offline advertising campaigns for the Companion Animal Bussines Unit (dogs, cats and horses).Created and executed during the pandemic in online and offline media the launching campaignof Simparica Trio focused on pet guardian, veterinarian, internal sales force and distributors.Achieving in a year and a half to be the 3rd brand with more sales in the market. -
Digital Marketing CoordinatorZoetis Jun 2016 - 2018Mexico CityDeveloped and implemented during twelve months, the first websites, campaigns and digitalstrategies of the various business units, which helped to position the new corporate name(Zoetis) un 18 months..Proposed the internal creation of Zoetis Ink (in-house creative agency), hired and consolidatedthe creative design team in four months, which allowed me to dispense with the advertisingagency contract, generating savings of more than one and a half million pesos per year.
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Especialista En Marketing Digital Para América LatinaPfizer May 2008 - May 2016Ciudad De México Y Alrededores, MéxicoCrear estrategia digital para las principales marcas de las diferentes áreas terapéuticas.Desarrollé los primeros sitios web para Viagra, Lyrica, Champix, Lipitor y Tafil. Desde la arquitectura de información, la experiencia del usuario, el contenido hasta su implementación.Implementé campaña de SEM & Display para la marca Champix en Chile, donde las ventas despuntaron a un 50% únicamente con la campaña digital en un periodo de 5 meses. -
Account Executive And CreativeLeo Burnett Jan 2006 - May 2008Mexico CityProvide excellent attention and follow up to the agency's main account Procter&Gamble with the brands: Charmin, Herbal essences, Head & Shoulders, ACE, Wellaton and Koleston as well as support to Plaka Comex and Phillip Morris.Launched two of the campaigns with the largest investment by the company that year: Las Divasde Koleston (creation of advertorials, activation and promo in malls, filming of testimonials andcatwalk production) and Juega con fuego by Wellaton (negotiation and ideas for productplacement in film, TV tag and event production).
Wendy Gonzalez Education Details
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Centro Universitario De ComunicacionDiseño Creativo Digital -
Centro Universitario De ComunicacionDirección De Arte
Frequently Asked Questions about Wendy Gonzalez
What is Wendy Gonzalez's role at the current company?
Wendy Gonzalez's current role is Marketing manager.
What schools did Wendy Gonzalez attend?
Wendy Gonzalez attended Centro Universitario De Comunicacion, Centro Universitario De Comunicacion.
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Wendy Gonzalez
Innovation | Process Optimization, Company Governance, And Project Management Methodologies | Strategic Advisor In Driving Organizational ExcellenceMexico City, Mexico2henkel.com, wayakit.com -
2prudential.com, towerswatson.com -
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