Wendy L.

Wendy L. Email and Phone Number

Director of Marketing Strategy & Innovation @ XCL Education Malaysia
Wendy L.'s Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Wendy L.'s Contact Details

Wendy L. personal email

n/a
About Wendy L.

As a marketing professional with a diverse background in market research, regional product and brand management, I have developed a strong curiosity for insights that drive growth. My career has taken me across Southeast Asia, where I have excelled in the FMCG categories of chocolate confectionery, pet nutrition and home care at Mars Wrigley and 3M. Throughout my marketing career, I have been recognized for my collaborative skills with sales and finance co-pilots. At INTI International University & Colleges, I focused on new product development and launch, process stewardship for pricing, and consumer marketing for local and international students.

Wendy L.'s Current Company Details
XCL Education Malaysia

Xcl Education Malaysia

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Director of Marketing Strategy & Innovation
Wendy L. Work Experience Details
  • Xcl Education Malaysia
    Director Of Marketing Strategy And Innovation
    Xcl Education Malaysia Feb 2024 - Present
    Federal Territory Of Kuala Lumpur, Malaysia
  • Scholastic Asia
    Regional Marketing Director, Asia
    Scholastic Asia Apr 2021 - Jan 2024
    Malaysia
  • Inti Education Group
    Avp, Marketing
    Inti Education Group Sep 2015 - Mar 2021
    Petaling Jaya, Selangor, Malaysia
    Drive acquisition of higher learning students across both local and international markets through innovative and integrated brand communication, activations and portfolio offering management.Highly collaborative approach in partnership with Academicians and Sales, and strong focus in People Development to achieve overall Corporate Objectives.
  • 3M
    Division Head, Consumer Business
    3M Jun 2013 - Aug 2015
    Kuala Lumpur, Malaysia
    Full accountability of P&L deliverables for 2 Key Business Divisions (Construction & Home Improvement Markets, Stationery & Office Supplies) covering leading consumer brands such as 3M SCOTCH Adhesives & Mounting Portfolio, POST-IT Notes & COMMAND Damage-Free Hanging Solutions.Primary focus in driving profitable growth through consumer-driven brand engagement efforts, continuous COGS reduction initiatives where relevant while developing portfolio accessibility, team development & collaboration.
  • Mars Petcare
    Regional Marketing Manager, Southeast Asia
    Mars Petcare Jun 2008 - May 2013
    Kuala Lumpur
    Accelerate pet care category growth across Southeast Asia (covering Malaysia, Philippines, Singapore, Indonesia, Vietnam), build strong local sales and distributor team product capabilities, strategic brand development & deployment covering portfolio management & communication across different partitions and channel of distribution.
  • Mars
    Marketing Manager
    Mars Sep 1999 - May 2008
  • Nielsen
    Account Management, Fmcg Research
    Nielsen Sep 1997 - Aug 1999

Wendy L. Skills

Marketing Marketing Strategy Strategy Management Fmcg Marketing Communications Brand Development Brand Management Market Research Sales Marketing Management Digital Marketing Advertising Business Development Business Strategy Customer Insight Integrated Marketing Strategic Planning Cross Functional Team Leadership

Wendy L. Education Details

Frequently Asked Questions about Wendy L.

What company does Wendy L. work for?

Wendy L. works for Xcl Education Malaysia

What is Wendy L.'s role at the current company?

Wendy L.'s current role is Director of Marketing Strategy & Innovation.

What is Wendy L.'s email address?

Wendy L.'s email address is we****@****fem.com

What schools did Wendy L. attend?

Wendy L. attended Inti International University & Colleges, Cim | The Chartered Institute Of Marketing.

What skills is Wendy L. known for?

Wendy L. has skills like Marketing, Marketing Strategy, Strategy, Management, Fmcg, Marketing Communications, Brand Development, Brand Management, Market Research, Sales, Marketing Management, Digital Marketing.

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