Marketing Strategy and Budget Management: Oversee global marketing strategies for 75 journal brands, 6 e-products, the company website, and the ACS Publications brand to meet revenue goal of $200M and manage $4.5M marketing budget.Marketing Management and Team Leadership: Lead team of 22 marketers working in marketing operations, journal marketing, brand and creative service, China global marketing, and India global marketing. Customer Relationship Management (CRM) and Marketing Automation: Manage customer relationship management and marketing automation program strategy focused on developing and growing audience of over 1 million contacts with positive return on investment.Development Strategy and Revenue & Profit Growth: Plan and implement audience development strategies for growing global revenue, including nurture campaigns, search engine optimization, email newsletters, digital advertising, content marketing, and blogs. Launched over 25 journals and academic resources that have contributed to over $200M in revenue annually. Vendor Relations: Collaborate with outside vendors, including design agencies, developers, webinar hosting companies, and consultants to drive usage and submissions for content.Project Management and Publications: Handle multiple high-priority projects simultaneously. Launched 9 journals, acquired over 1 million e-alert subscribers, centralized workflow, and facilitated open access to content for institutions and researchers in 2021.Team Development and Lead Generation: Created a digital-first, inclusive global marketing team and developed plan to increase author and reader engagement. Increased lead generation from 400,000 to 1.4 million, unique E-Alert users to over 170,000, and new subscriptions from 75,000 to 1 million. Built team of over 22 marketing managers with expertise in technology, strategy, and design from top publishers in the industry.

International Marketing, Budget Management, and Marketing Strategy: Handled a $2M marketing budget and global marketing strategies for 60 journals, 6 e-products, the company website, and all company brands to meet revenue goal of $180M.Branding and Campaign Management: Spearheaded FOLIO award-winning ACS Publications brand campaign “Personal Stories of Discovery” (https://axial.acs.org/personal-stories-discovery/), which resulted in over 18 million impressions.Webinar Management and Culture Change: Kickstarted “Changing the Culture of Chemistry” webinar series showcasing prominent speakers from marginalized groups discussing work-life balance, diversity, mental health, LGBTQ issues, careers, and safety.Sponsorship Generation and Financial Sponsors: Committed and delivered financial sponsorships for “#BlackInChem week” on Twitter and the “LatinXChem” virtual conference on SciMeetings.Media Strategy and Earned Media: Prepared earned media strategies related to new research through weekly press packs, promotional videos, and marketing blog content.Team Management, Performance Management, and Retention Strategies: Managed 5 high-performing team members, directing work, appraising performance, and resolving problems. Maintained a low turnover by fostering a positive and collaborative work environment.

Marketing Strategy and Publications: Oversaw marketing strategy and implementation for all journals and books, including 2 open access journals, ACS Central Science, and ACS Omega. Team Leadership, Product Marketing, and Budget Control: Headed a team of 7 to market an extensive portfolio of 50 journals, eBooks, and other digital products and controlled $3M marketing budget.Content Marketing, Blogging, and Editing: Wrote and edited content and collaborated with printers and other vendors to launch content marketing blog ACS Axial. Leveraged digital ads, RSS feeds, and artificial intelligence to increase reach and subscriber base.Relationship Building: Established working relationship between Marketing Department and 50 journal editors-in-chief. Product Launch, Journals, and Lead Generation: Launched ACS Omega, the first journal at ACS Publications to require Author Publishing Charges, and secured over 10,000 interested author leads using novel “scratch-off” marketing technology.

Marketing Strategy and New Product Implementations: Led marketing strategy and implementation of numerous products, hired and managed marketing manager, and oversaw a budget of $100K. Webinar Development and Live Events: Produced over 80 live and on-demand webinars in 2015 with On24 cloud-based software. Trade Shows and Lead Generation: Held inaugural virtual trade show, securing over 10,000 leads for 8 corporate sponsors.

Managed marketing campaigns, events, and budget for Science's worldwide product advertising team. Wrote, edited, designed, printed, and promoted yearly media kit, monthly email newsletters, bi-monthly mailers and all additional sales sheets for promotion of Science magazine to advertisers. Managed trade show budget and shipping logistics for AAAS membership department. Attended trade shows in cities across the US and Canada to promote AAAS / Science Online and offer onsite assistance to members.

Managed marketing campaigns, ads, events, and budget for Science Online. Wrote, edited, designed, printed, and promoted all Science Online marketing sales sheets, fliers, promotional items, e-mail blasts, and invitations in adherence to AAAS / Science branding guidelines. Implemented contract deals with outside organizations to promote Science magazine and implement joint marketing activities.

Coordinated fulfillment of over 1,700 institutional subscriptions to Science Online.

Managed staff of 80 including Directors, DJs, and Newscasters, Responsible for daily activities at FM college radio station. Planned for fundraising, charity events, concerts, and other community related activities in the Kalamazoo, MI area.

Ran news department and news staff of 23 at WIDR. Produced, wrote, edited and reported all outgoing news stories. Implemented newscaster internship program in year of 2004.