Wendy Rogers Email & Phone Number

• Continuation of Specialist duties• Was tasked to join and help spearhead a new creative asset management department known as Buying Operations, which evolved my broadcast trafficking knowledge to encompass digital asset maintenance. This department involved working with Flashtalking FTP for digital assets, work with national media S&P departments to gain creative approval prior to air and ensure that we had all necessary creative elements across all media tactics: social, digital, traditional, etc. • Writing of company best practices and training documentation, including: BVS Encoding Process, Traffic Integration between MediaOcean and Extreme Reach and Local OTT implementation

• Request rates, evaluate ratings and coordinate local traditional buys (TV/Cable/Radio) according to our client team specs. Orders must reach GRP/Impression goals and remain under budget. Negotiate with stations as needed to reach these specs• Place direct response buys for local TV/Cable/Radio and national cable. Once placed, track and manage the performance and execute optimizations as needed based on station performance and set goals. Attend bi-weekly national cable meetings with client to discuss recent data findings and recommend next steps• Track direct response commercials and encoded spots, work with client liaisons to correlate aired spots to incoming leads to evaluate performance• Evaluate and negotiate promotional/sponsorship opportunities and added value to determine if it would be a beneficial client investment• Review and approve makegoods from vendors to ensure we are getting proper value for pre-empted spots• Reconcile invoices and spot discrepancies, issuing credits to the vendors as needed if they do not execute our plans as agreed upon• Approve and place Pandora orders/revisions for our clients, reconcile all invoices monthly and resolve any delivery issues. Stay up to date on current offerings and evaluate how best to utilize based on client needs• Work with client teams as a liaison to ensure all details, specs and requests are communicated to the correct contact so it can be implemented quickly and efficiently. Continue work with client teams to provide necessary data points to assist in the planning of client media and pull reporting once media is placed for client deliverables. • Access SQAD and Nielsen tools for planning, buying and evaluating needs• Address vendor questions and concerns

• Place direct response buys for local TV/Cable/Radio and national cable. Once placed, track and manage the performance and execute optimizations as needed based on station performance and set goals. Attend bi-weekly national cable meetings with client to discuss recent data findings and recommend next steps• Track direct response commercials and encoded spots, work with client liaisons to correlate aired spots to incoming leads to evaluate performance• Evaluate and negotiate promotional/sponsorship opportunities and added value to determine if it would be a beneficial client investment• Review and approve makegoods from vendors to ensure we are getting proper value for pre-empted spots• Reconcile invoices and spot discrepancies, issuing credits to the vendors as needed if they do not execute our plans as agreed upon• Access SQAD and Nielsen tools for planning, buying and evaluating needs• Address vendor questions and concerns

Cincinnati, Oh

•Send out traffic instructions to stations on media buys for our clients•Order spots and work with Extreme Reach database daily•Track direct response commercials and encoded spots•Reconcile spot discrepancies•Continuously strive for best practices and vendors that can be used to increase turnaround and department efficiencies

•Processing traffic orders, ad copy, contract adjustments and make goods daily•Tracking of high profile games and programs•Creating proposals and presentations•Researching contract/inventory discrepancies and creating solutions•Working under strict deadlines with multiple departments daily

•Create proposals, one sheets and other sales materials•Assist traffic department as needed•Manage sales rolodex, compile media monitor reports•Transcribe commercials, write orders, contact clients in regard to copy•Support managers in absence of account executives

•Point of contact for people entering office•Assist promotional departments with distribution of on-air and on-line prize giveaways•Traffic Director support•Assistant to HR Director•Data entry and report creation/maintenance

•Work with insurance agents to process paperwork•Research information•Work within strict guidelines while providing excellent customer service•Data entry and editing

•Point of contact for people entering office•Assist promotional departments with distribution of on-air and on-line prize giveaways•Traffic Director support