Wendy Barba Email & Phone Number

Greater Los Angeles Area

Greater Los Angeles Area

Santa Monica, Calif.

• Produced and edited original content pieces in English and Spanish.• Managed social media networks Facebook, Twitter and Instagram. • Conducted on-camera celebrity interviews for junkets and red carpets.• Packaged original and wire content with teasers and photo selection in a celebrity-friendly voice to match WWL’s style. • Partnered with the Ad Sales team to properly plan and execute custom ad campaigns• Pushed fresh and relevant content live in real-time utilizing internal Content Management System (CMS).• Worked cross-functionally with the Product team to implement SEO across the site

Santa Monica, Calif.

• Launched the company’s first blog; strategized and generated content and layout. • Helped with the revamping of the information page on the NOVICA website.• Produced and edited documentary-style videos. • Developed original content for social media platforms some of which include: Facebook, Twitter, Pinterest and Flickr. • Improved the visibility of the company site utilizing SEO techniques together with Google AdWords.

Greater Los Angeles Area

• Revised and fine-tuned copy to meet Herbalife's branding and style guides in accuracy, content, grammar, layout and style. • Edited and translated corporate communications assets, such as content for Herbalife websites, Distributor-facing material, internal employee resources and material for launch in new countries.• Teamed with Legal to ensure product-related material found in the Herbalife product catalog, Herbalife website, Today magazine, flyers and product packaging did not provoke any legal problems. • Managed editorial production for global Herbalife sports website, including Herbalife team sponsorships flyers and Herbalife-sponsored athlete journals, for international teams and athletes, like Lionel Messi, F.C. Barcelona, Los Angeles Galaxy, Townsend Bell and more.

Greater Los Angeles Area

• Responsible for directly assisting the president and vice president with special projects and assuring communication between them and the client.

Northridge, Calif.

• Managed fellow editors in daily operations and production. • Responsible for developing and tracking story ideas, establishing deadlines for reporters, editing stories, formatting and publishing daily content for online site. • Assistant Sports Editor

Northridge, Ca

• Reported on social issues affecting low-income communities in Southern California for the print publication. • Created a pop culture blog that focused primarily on Latino influences.

Northridge, Calif.

• Generated original content for daily print and online publication. • Reported on an array of topics such as hard news affecting CSUN students. • Covered the fashion beat for the Life & Style section of the print publication.

• Transcribed video audio and translated content from English to Spanish and vice versa. • Proofread transcriptions and other documents.

Burbank, Calif.

• Assisted human resources director in assuring customer satisfaction from service clients. • Provided customer satisfaction reports to service and human resources directors.