Wendy Beasley Email & Phone Number

Raleigh-Durham, North Carolina Area

• Plan and roll out product and feature launches, collaborating with sales, product, development, and client services teams• Design and manage client communications programs using Pendo to increase user engagement, track feature usage, and drive feature adoption• Create messaging and content for B2B website that generates $1M+ in organic leads annually• Develop and oversee lead generation, nurture, and engagement campaigns in Hubspot with an open rate of over 25%• Oversee the logistics, thought leadership, sponsorships, and marketing for an aggressive (50+ shows a year) trade show program with a budget of over $300,000• Curate content, recruit speakers, manage sponsorships and logistics for a 3-day client-facing summit hosting over 200 clients, prospects, and business partners. Increased sponsorship revenues by 300% and attendance by 100% in two years

Durham, North Carolina

I provide strategic marketing communications counsel as well as editorial and proofreading services for businesses and business professionals. Clients have included: S&R Communications Group; Real Estate Educators Association Journal; The Escapist; The Powell Group; F.O.C.U.S. Resources; Jacqueline Stanley, J.D.; TriplePoint; North Carolina Journal for Women; Temps Industries; Vergeous LLC.

Durham, North Carolina

Ticketmaster is an international ticket sales and distribution company, servicing sports, arts, and music clientele. As of November 15, 2017, Ticketmaster closed the Durham office. • Developed and executed go-to-market programs for B2B products, services, and solutions, achieving over 90% adoption and usage goals• Simultaneously managed seven high-profile products and services across multiple market segments• Successfully drove product and feature launches, achieving revenues of greater than $1M for a single B2B product offering• Partnered with sales and product to create and execute multichannel marketing strategies, curate messaging and positioning, driving brand marketing and impacting sales enablement initiatives for over 2,000 clients• Collaborated with CRM team to develop email marketing campaigns, leveraging Salesforce to define target audiences, addressable markets, and leads• Analyzed product and marketing performance metrics to provide actionable information for clients and internal teams• Drove requirements for product adoption and engagement based on Mixpanel data and client insights, serving as the "voice of the client" within the organization• Built and maintained 1:1 client and vendor partner relationships through company and industry events• Researched and defined product user journeys, client segmentation points

Durham, North Carolina

Acquired by Ticketmaster, Two Toasters was a mobile product development firm whose clients included Airbnb, Dick’s Sporting Goods, and Google. • Developed corporate marketing strategy, including marketing programs, campaigns and launches, to drive demand, create loyalty, and generate awareness• Developed and managed app launches with internal and external stakeholders • Helped build engagement with current and potential clients by developing and executing content marketing, social media and media relations strategies to drive business value• Created client-facing collateral and website materials based on sales objectives• Built company's thought leadership program through conference speaking engagements and company-sponsored events

St. Louis, Missouri (Remote Position)

Simutronics is an online and mobile games company founded in 1987.• Oversaw all company outbound communications, including corporate branding, product messaging, and consumer direct outreach• Designed and oversaw user acquisition programs for current and upcoming products• Created and implemented social media strategy and tactics for corporate and product lines

San Francisco, California (Remote Position)

TriplePoint is a boutique public relations firm servicing videogame and technology clients.• Developed strategic communications programs for multiple consumer, technology, and entertainment clients, including Target Corporation, SEGA Digital, and PlayFirst • Created company wiki and online training program• Managed multiple internal teams supporting client outreach activities• Qualified new business prospects, negotiated agreements for new clients

Baltimore, Maryland Area (Remote Position)

Acquired by Autodesk, Scaleform provided UI, video, and chat middleware for the videogame industry.• Developed corporate and product positioning, messaging and marketing materials • Measured and analyzed ROI for marketing efforts, set sales metrics• Managed and executed national and international trade shows, road shows

Chapel Hill, North Carolina

Acquired by Playdom, Merscom published videogames for retail, online, and social platforms.• Developed and managed marketing strategies, packaging, and advertising, media plan, retail, and cross-product promotions, including the go-to-market plan for Trainz, which sold over 200,000 units • Directed and managed national and international trade show initiatives, including booth design, staffing, advertising, travel, and media appointments

Ba, Economics, International Studies

Activities and Societies: WXYC

Certificate, Technical Communication

Education record