Senior Copywriter
CurrentI write and edit compelling and timely thought leadership content (articles and blogs) tied to more than a dozen industries, from financial institutions to tech consulting in support of Wipfl's accounting and advisory services offerings.I conduct interviews with subject-matter experts in the process of translating complex and technical business topics into sharp, insightful narratives and case studies. In addition, I craft strategic web, email and social media content for all aspects of mullti-channel marketing campaigns, including the firm's major nonprofit conference for human services providers.I collaborate with content strategy team and marketing leaders to promote client education and convert prospects.