Ownership of budget, forecast, P&L management, marketing strategy and new business program developmentDeveloped marketing strategy to target our audience via segmentation with an offer specific approach to maximize revenue.Attained better response rates and reduced costs by fine-tuning campaigns, building a lapsed expire model, assessing new databases and optimization of all print and digital initiatives.Directed test programs for future growth and defined the Key Performance Indicators to ensure progress to our goals.Pioneered research into new revenue streams of programmatic marketing, video and radio advertising.Collaboration with outside copywriters and creative agencies for innovative new marketing packages.Expanded Affiliate Marketing and Co-Registration programs by adding new platforms to maximize leads and make execution more efficient.

Responsible for daily newspaper (Woman’s Wear Daily) and numerous trade weekly and monthly publications devoted to fashion, decorating and retail technology. Set strategy for growth with a keen eye on the P&L. Cultivated the talents of multiple departments in order to execute marketing programs for newspaper and web subscriptions. Developed email marketing new business and retention programs.Worked with corporate team to conceive and launch a subscription digial product.Team member of the launch of the WWD website, from site-hosted pages to fulfillment-hosted page specifications.Ensured the audience was appropriate for the editorial product.Launched the magazines Vitals Man and Vitals Woman, both consumer controlled titles.Organized and achieved a seamless fulfillment conversion.Preparation and presentation of financial information leading to the sale of a group of Fairchild publications.

Responsible for circulation strategy for paid and controlled tiles in both domestic and international markets. Full budget and P&L. Worked on electronic delivery strategy for international publication.

Responsible for marketing, planning and fulfillment for 12+ major financial magazines and journals with international circulation; annual revenue planning and expense budgets, forecasts, financial reconciliation, fulfillment, financial model, BPA audit and all marketing activities.Tested to determine the proper price point for the international offers.Worked with the new ownership to merge our two company’s efforts and utilize all our corporate strengths.Built team of 20+.

Responsible for annual budgets and forecasts, marketing and testing for new business, renewals, billing, source evaluation, and ABC audit.