Provided Marketing Concierge and Consultancy Services to Nutanix APAC. Use knowledge and experience in different marketing tactics to help both Nutanix and their partners to accomplish our goal. Nutanix is the HCI (Hyper Converged Infrastructure) industry leader globally, Nutanix enables IT teams to build and operate highly automated private, and hybrid clouds. • Joint marketing with 40+ Nutanix partners (distributors and resellers) by providing the digital marketing experience to accelerate business opportunities.• Supported MDF (Marketing Development Fund) of utilization and execution and built the tracking system.• Developed marketing programs of new customer acquisition, leads generation and pipeline acceleration, etc and recommended partners to leverage and support to execute.• Enabled and provided the execution services of the global centralized digital marketing automation platform to partners.

• Developed annual/quarterly partner marketing strategies align with channel business priorities.• Created future-forward model for partners to engage with Cisco marketing enablement, content and offers, and next-gen digital demand generation services to drive revenue• Drove the pipeline generation through joint marketing with/through 170+ partner ecosystems which including SI/reseller, global alliance, local ISV & Solution Partners and Distributors.• Achieved USD 100M SQL (Sales qualified Leads) pipeline goal of joint marketing demand generation with partners for 5 consecutive years, grew 5 times pipeline and 10 times booking conversion in 5 years. • Jointly developed the PR/social strategies with stake holders, PR, and social team.• Built Partner Omnichannel (4 persona, customized content) Experience through digital communication platform to thousand partners in Greater China.• Enabled Partner’s Marketing Capabilities by giving Marketing Training Programs, such as Annual Global and Regional Events, Quarterly Virtual Webinar with designed topics on Digital Marketing Transformation. • Led the team that achieved #1 ranking in the global partner satisfaction survey program in marketing sector for 5 quarters consecutively.

• Managed and executed the global program: partner certification and specialization program.• Adopted and executed the global Channel Incentive Program.• Designed and implemented local channel program.

• Drove tier 2 partner business in China North and East region: worked out channel mapping with sales team, followed weekly commit / forecast, supported regional marketing activities.• Recruited / developed / managed covered silver and premier partners: build new partner candidates, planned and conducted partner training.• Supported partner in closing deal, resolved channel conflict etc.• Executed partner programs from global and local.

• Supported Sales team to achieve sales target: tracked weekly projects status, consolidated and analyzed weekly POS (point of sell) commit report.• Assisted partners on order release (50+ partners), consolidated and analyzed channel mapping. • Supported Channel Account Managers on partner programs.• Acted Personal Assistant to the general manager of channel operation.

• Handled contract execution, consolidated / analyzed sales reports and calculated sales credits.• Developed CSC (Customer Service Center) program and operated customer database.