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Wendy Mccarthy is a Director of Client Strategy at Crawford. She possess expertise in media relations, integrated marketing, marketing communications, social media marketing, social media and 10 more skills.
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Director Of Client StrategyCrawfordRaleigh, Nc, Us
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Public Relations DirectorCrawford Jan 2023 - Present
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Brand ConsultantChloe Pr Mar 2022 - Dec 2022Raleigh, NcProvided freelance brand and creative strategy, public relations, event planning and copywriting services.
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Senior Public Relations ManagerDeutsch Family Wine & Spirits Dec 2016 - Mar 2022Stamford, Connecticut, United StatesManaged media relations, events, celebrity, influencer and charitable partnerships for 40+ wine and spirits brands. Worked collaboratively with brand teams and external agencies to develop breakthrough ideas, partnerships and programs.Recognized an opportunity to play against type by launching Josh Cellars’ rosé wine at Sturgis Motorcycle Rally. Directly sampled more than 50,000 consumers in three days. Created compelling content for social media. Generated featured coverage in USA Today, Food & Wine, Wine Spectator and Ad Age. Led Yellow Tail response to bushfire outbreak in Australia. Secured and managed $1 donation to World Wildlife Fund, José Andrés/World Central Kitchen. Aligned with Rachael Ray to make a joint on-air announcement, generating pick up coverage in People, Wine Business Monthly and Forbes. Facilitated distributor, retailer and social media communications.Produced a 32-stop, 9-city mobile tour for Yellow Tail in the lead up to the Super Bowl. Secured a celebrity chef partnership. Spearheaded all logistics from vehicle wrap, staffing and menu design to insurance, locations and promotion. Managed on-site activation at Radio Row. -
Senior Vice PresidentFrench/West/Vaughan Oct 2006 - May 2016Promoted from Group Account Director to Vice President and then Senior Vice President during a decade with this top 20 PR and integrated marketing firm. Clients included Jimmy V Foundation for Cancer Research, Soccer.com, SAS, Greater Raleigh Convention & Visitors Bureau and Moe’s Southwest Grill.Helped the inventors of a canine cognition and personality test establish credibility and awareness. Managed all aspects of the PR launch including a book tour and hundreds of TV appearances. Generated six features in the New York Times, extended segments on ABC, NBC, CBS and hundreds of other broadcast segments.Produced a campaign with rocker Alice Cooper aimed at getting people to start playing the guitar again. Developed digital and social media ad campaign, including casting and coordinating the video shoot. Helped secure millions of media impressions, as well as a multi-part exclusive with USA Today and a Reddit AMA. -
Account SupervisorSignature Agency Nov 2005 - Oct 2006Raleigh, North Carolina, United StatesManaged ad buys and facilitated creative projects for a variety of clients including a regional health system. -
Marketing DirectorIntegrative Therapeutics Sep 2003 - Nov 2005Portland, Oregon, United StatesOversaw all aspects of trade and consumer marketing for a natural products company, including launching the first at-home DNA testing service, and more than 20 other new products. -
Account SupervisorGrant Jacoby Mar 2000 - Sep 2003Chicago, Illinois, United StatesFacilitated media relations and events for many healthcare and not-for-profit clients including AIDS Clinical Trial Group, Lynn Sage Cancer Research Foundation and Northwestern Memorial Hospital.
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Senior Account ExecutiveEdelman May 1999 - Mar 2000Chicago, Illinois, United StatesMedia relations representative in the travel and tourism group, working on global media events for clients including Virgin Atlantic, Expedia and State of Illinois Tourism Bureau. -
Account ExecutiveCurley & Pynn Public Relations & Marketing Communications Jun 1996 - May 1999Coordinated earned media, helped plan and participate in large-scale events for Universal Studios Florida, Holiday Inn and the NFL Players Association.
Wendy Mccarthy Skills
Wendy Mccarthy Education Details
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Political Science And Journalism
Frequently Asked Questions about Wendy Mccarthy
What company does Wendy Mccarthy work for?
Wendy Mccarthy works for Crawford
What is Wendy Mccarthy's role at the current company?
Wendy Mccarthy's current role is Director of Client Strategy.
What is Wendy Mccarthy's email address?
Wendy Mccarthy's email address is wm****@****-us.com
What is Wendy Mccarthy's direct phone number?
Wendy Mccarthy's direct phone number is (919)-832*****
What schools did Wendy Mccarthy attend?
Wendy Mccarthy attended Central Connecticut State University, University Of Florida.
What skills is Wendy Mccarthy known for?
Wendy Mccarthy has skills like Media Relations, Integrated Marketing, Marketing Communications, Social Media Marketing, Social Media, Advertising, Public Relations, Marketing Strategy, Strategic Communications, Internal Communications, Brand Development, Corporate Communications.
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Wendy Mccarthy
Experienced Association Director | Nonprofit Leadership | Government Relations | Social Responsibility And ImpactRochester, New York Metropolitan Area -
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