Wendy Mcfarland Email & Phone Number

Miami, Fl

Miami, Fl

Company: Specializing in language and data migrations to Open Source technologies. Technologies: Laravel, OO PHP, JavaScript, MongoDB, NodeJS, Git, Behavior-Driven Development (BDD)

Miami Beach, Fl

Company: Plum Media Group is a media buying agency specializing in Cost Per Action Marketing, Lead Generation, and Conversion Optimization.Technologies: Laravel, NodeJS, ExpressJS, MongoDB, Redis, RabbitMQ, WebStorm, Git, Codeship

Miami, Fl

Company: VEO is the video-on-demand division of Televisa Internacional. http://www.veo.tvTechnologies: Zend Framework, Doctrine ORM, Git, PhpStorm, Scrum, JIRA, Vagrant, PHPUnit

Miami, Fl

Achievements: Developed ETL and validation routines for converting flat-file data to an XML schema used by publishers to exchange comprehensive bibliographic, availability, and territorial rights information for forthcoming and backlist products with industry retailers and data aggregators.Company: Specializing in Open Source technologies and the publishing industry.Technologies: OO PHP, MySQL, Test-Driven Development (TDD), Laravel, PhpStorm, Git, XML, ONIX for Books

Washington D.C. Metro Area

Achievements: Data mart architect. A web platform for managing the delivery/tracking of data and digital products to industry clients of The National Academies Press. Full-time remote for 11 years.Responsibilities: • Digitization – managed outsourced eContent. ~200 new books/year to XML, XHTML, ePub, and Mobi (for Kindle Readers).• Metadata – production/dissemination of title lists and data feeds for aggregators, publisher reps, retail, and wholesale channels (Ex: Amazon, Apple iBookstore, bn.com, Bowker, EBSCO A-to-Z, Ingram, Google, Nielsen). Technical contact for.• eContent – delivery of ~200 new books/year to vendors (Ex: ebrary, NetLibrary/EBSCOhost, MyiLibrary).• Infrastructure PHP and Perl – programming, unit tests, documentation. (Ex: Print Costs Estimator. ISBN management. "New from NAP" RSS.).• Infrastructure MySQL – programming, reporting, documentation. Data-informed prioritization. • POD – delivery of content and metadata to (eco-alternative) Print-on-Demand programs in the US and Europe. Technical contact for.• Online publications/site support – Issues in Science and Technology (journal), The National Institute of Health's Biotechnology Information Bookshelf (NCBI), The National Academies Annual Report to CongressTechnologies: OO PHP, MySQL, OO Perl, Test-Driven Development (TDD), ONIX for Books, Komodo IDE, XML, Image Magick, Subversion, Linux (Red Hat)Company: Abraham Lincoln founded The National Academy of Sciences in 1863 so that the nation might ever prosper under guidance of a dream team of visionaries and engineers. The National Academies Press was established to publish reports issued by the National Academy of Science, the National Academy of Engineering, the Institute of Medicine, and the National Research Council.Looking back: "The NAP does not stand still! What a privilege to [have been a part of publishing technology for 13 years] at an institution that distinguished. That innovative."

Washington D.C. Metro Area

[A noteworthy long-term responsibility on behalf of National Academies Press] Among other projects at National Academies Press, Michael Jensen and Wendy McFarland were the technology leads behind the first issues published online in 1999. Wendy was responsible for all print-to-web operations for many years, eventually transitioning its production to outsourced digitization.Technologies: Perl, Linux (RedHat), Google AdWords, RightsLinkPublication profile: Known for raising the level of debate and collaboration across diverse realms of science and technology, above all, IST seeks to improve the effectiveness of public and private policy in making a better world. A quarterly journal est. 1983. Published by the National Academy of Sciences, the National Academy of Engineering, the Institute of Medicine, and the University of Texas at Dallas.

[A noteworthy short-term responsibility on behalf of National Academies Press] National Academies Press was one of 4 founding partners in this early online journals project. Michael Jensen and Wendy McFarland were the technology leads behind the first year of print-to-web conversions and advised in the transition to outsourced digitization.Technologies: Perl, Linux (RedHat)Looking back: "The work we did to bring the [American Historical Review] and the [Journal of American History] online were some of the most grueling months I ever crammed into a couple of weeks. But we made our launch date and with more volumes than anyone would have dared to hope possible (~1000 pages/volume). The source files were coded in a text-based typesetting markup for which I needed to map not only formatting but every single special character to its HTML equivalent. Did you know that historical subjects tend to have a lot of European names and special characters? They do."

Bethesda, Md

Achievements: Accelerated production times and eliminated expensive-to-maintain dependencies by porting legacy print-to-web routines to Perl. CGI enhancements to the 1999 edition of Technology Counts.Responsibilities: • Unix systems – responsible for uptime and admin of an Apache web host for two high-profile publications.• Online publishing – facilitate the (weekly) publication of EdWeek and (monthly) Teacher Magazine.Technologies: Unix (Solaris), Perl, CGICompany: Founders of The Chronicle of Higher Education, EPE publishes the weekly newspaper Education Week, the monthly magazine Teacher, and other respected products related to K-12 education.Looking back: "What I enjoyed most was our success in elevating that year's Technology Counts [Ed Week's annual 50-state report on educational technology] to a level of polish and functionality it had never had before. My standing at EPE was at a high. But when I was offered a chance, shortly thereafter, to join Michael Jensen at the National Academies Press I could not turn it down."

Baltimore, Md

Achievements: Personally implemented 21 of the 42 inaugural publications to a ground-breaking scholarly journals eCommerce site.Responsibilities: • Project Muse, ongoing production – convert printed journals from composition files to HTML editions with inline and high-res images, footnote linking, and Table of Contents navigation.• Project Muse, addition of new journals – create graphical identifiers for new journals. Convert and release online all issues from the current volume. Establish procedures for ongoing production.• Project Muse, system administration – shared responsibility (50%) for uptime and admin of two Apache web hosts.Technologies: Perl, Unix (Irix), Shell scripting, BeyondPress, Photoshop, PageMaker, QuarkXpress, HTMLCompany: Project Muse, a pioneering online journals project. By 1998, the Johns Hopkins University Press had made more than 5,000 articles from 42 journals available in HTML format under an innovative domain-access subscription model.Looking back: "When I started there was a staff of 3 and only 2 of the journals were live. Two years later, all 42 of JHUP's prestigious stable of scholarly journals were live. The staff had grown. And shrunk. Then shrunk alarmingly. Jonathan Weiss and I were Perl programmers, Production Coordinators, and ostensibly, System Administrators.""If there had been such a thing as Electronic Publishing, it's what I would have majored in. I've never wanted a job more than I yeaaarned to work on Project Muse. [Project Muse] was the start of any great thing I've done in my career since."