Wendy Mcfarland Email & Phone Number

Miami, FL

Miami, FL

Company: Specializing in language and data migrations to Open Source technologies. Technologies: Laravel, OO PHP, JavaScript, MongoDB, NodeJS, Git, Behavior-Driven Development (BDD)

Miami Beach, FL

Company: Plum Media Group is a media buying agency specializing in Cost Per Action Marketing, Lead Generation, and Conversion Optimization.Technologies: Laravel, NodeJS, ExpressJS, MongoDB, Redis, RabbitMQ, WebStorm, Git, Codeship

Miami, FL

Company: VEO is the video-on-demand division of Televisa Internacional. http://www.veo.tvTechnologies: Zend Framework, Doctrine ORM, Git, PhpStorm, Scrum, JIRA, Vagrant, PHPUnit

Miami, FL

Achievements: Developed ETL and validation routines for converting flat-file data to an XML schema used by publishers to exchange comprehensive bibliographic, availability, and territorial rights information for forthcoming and backlist products with industry retailers and data aggregators.Company: Specializing in Open Source technologies and the.

Washington D.C. Metro Area

• Achievements: Data mart architect. A web platform for managing the delivery/tracking of data and digital products to industry clients of The National Academies Press. Full-time remote for 11 years.Responsibilities:
• Digitization – managed outsourced eContent. ~200 new books/year to XML, XHTML, ePub, and Mobi (for Kindle Readers).
• Metadata – production/dissemination of title lists and data feeds for aggregators, publisher reps, retail, and wholesale channels (Ex: Amazon, Apple iBookstore, bn.com, Bowker, EBSCO A-to-Z, Ingram, Google, Nielsen)..
• eContent – delivery of ~200 new books/year to vendors (Ex: ebrary, NetLibrary/EBSCOhost, MyiLibrary).
• Infrastructure PHP and Perl – programming, unit tests, documentation. (Ex: Print Costs Estimator. ISBN management. "New from NAP" RSS.).
• Infrastructure MySQL – programming, reporting, documentation. Data-informed prioritization.

Washington D.C. Metro Area

[A noteworthy long-term responsibility on behalf of National Academies Press] Among other projects at National Academies Press, Michael Jensen and Wendy McFarland were the technology leads behind the first issues published online in 1999. Wendy was responsible for all print-to-web operations for many years, eventually transitioning its production to.

[A noteworthy short-term responsibility on behalf of National Academies Press] National Academies Press was one of 4 founding partners in this early online journals project. Michael Jensen and Wendy McFarland were the technology leads behind the first year of print-to-web conversions and advised in the transition to outsourced digitization.Technologies.

Bethesda, MD

• Achievements: Accelerated production times and eliminated expensive-to-maintain dependencies by porting legacy print-to-web routines to Perl. CGI enhancements to the 1999 edition of Technology Counts.Responsibilities:
• Unix systems – responsible for uptime and admin of an Apache web host for two high-profile publications.
• Online publishing – facilitate the (weekly) publication of EdWeek and (monthly) Teacher Magazine.Technologies: Unix (Solaris), Perl, CGICompany: Founders of The Chronicle of Higher Education, EPE publishes the weekly.

Baltimore, MD

• Achievements: Personally implemented 21 of the 42 inaugural publications to a ground-breaking scholarly journals eCommerce site.Responsibilities:
• Project Muse, ongoing production – convert printed journals from composition files to HTML editions with inline and high-res images, footnote linking, and Table of Contents navigation.
• Project Muse, addition of new journals – create graphical identifiers for new journals. Convert and release online all issues from the current volume. Establish procedures for ongoing production.
• Project Muse, system administration – shared responsibility (50%) for uptime and admin of two Apache web hosts.Technologies: Perl, Unix (Irix), Shell scripting, BeyondPress, Photoshop, PageMaker, QuarkXpress.