Wendy Mcgovern Email and Phone Number
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As a Web Analytics and Marketing Professional with an MBA, I am dedicated to producing the best possible user experience through collaboration with digital teams and using data-driven insights. Over the course of my career, I have gained experience in industries, including B2B, B2C ecommerce, retail, nonprofit, and online higher education, working seamlessly with global teams. My specialties lie in data and web analytics (utilizing tools such as GA4, PowerBI, Google Data Studio (Looker)), digital marketing, web strategy, A/B testing, website optimization, personalization, eCommerce, Project Management, UAT, and user experience. I pride myself on using data as the basis to answer questions and make informed, impactful changes to web experiences and digital marketing efforts, ultimately enhancing the user journey and experience. My technical skills encompass Google Analytics, GA4, Google Data Studio (Looker), Adobe Analytics, Customer Data Platforms (CDP), and other analytics data tools. As a strategic thinker, I approach each project with precision, aiming to optimize, improve, and change digital experiences with a data-driven mindset.
Danfoss Power Solutions
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Global Sr Digital Marketing AnalystDanfoss Power Solutions Jan 2022 - PresentEden Prairie, Minnesota, United States• Manage and lead analytics strategy for Danfoss Power Solutions by providing developing meaningful metrics, KPIs and clear and easy to use dashboards on both Looker studio, GA4 and Power BI for business partners • Co-lead Customer Data Platform (CDP) implementation and adoption, identifying business critical use-cases and extracting data from multiple systems and execution of strategies• Develop strategies and lead teams to improve cross-functional learnings through learning opportunities, regular collaboration meetings, leading to process improvements, cost-savings and improved relationships• Build web pages using Adobe Experience Manager platform and Umbraco platforms including developing content, QA and publishing • Partner with paid search agency to manage search KPIs, strategy, campaign and budget• Project manage hydraulic webpage translation project, collaborating with international team members to ensure accuracy, rolling out and publishing pages
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Lead AnalystDanfoss Power Solutions Feb 2021 - Jan 2022Danfoss Power Solutions acquired Eaton Hydraulics in 2021
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Digital Project ManagerDanfoss Power Solutions Sep 2019 - Feb 2021Eden Prairie, Mn, United States• Develop global Google Analytics web analytics dashboards for Eaton Hydraulics industry as well as digital marketing projects, providing meaningful metrics associated with goals and objectives of team• Build web pages using Adobe Experience Manager platform including developing content, QA and publishing • Manage hydraulic webpage global translation project, collaborating with international team members to ensure accuracy and publishing• Manage SEO and SEM vendor, developing goals and KPIs and help establish benchmarks*Danfoss Power Solutions acquired Eaton Hydraulics in 2021
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Data Marketing AnalystCaringbridge Oct 2016 - Mar 2019· In charge of all caringbridge.org data reporting, all product release reporting, and KPIs delivering thoughtful data informing future product enhancement, marketing projects and company goals· Shift company goals from desktop to mobile mindset by delivering segmented analysis of key activities on caringbridge.org· Establish KPI and micro conversion rates and other ‘health of company’ metrics to diagnose and solve problems· Regularly build and present decks to SLT informing the company of KPIs, current marketing activities and results of product and marketing changes -
Sr Marketing AnalystBluestem Brands, Inc. May 2014 - Oct 2016Eden Prairie, Mn• Plan, execute and read test results utilizing Adobe System Tools, internal database information, and make recommendations based on P&L and KPI metrics • Increase customer acquisition on Fingerhut.com by leading data-driven strategic improvements, partnering with internal and external stakeholders (email, paid search, affiliate marketing, display)• Plan site experiences for new customers on mobile and desktop websites including promotions, content and user-experience, in order to improve conversion• Forecast and plan YOY new credit accounts and sales using YOY trends, site and vendor changes, A/B testing results and external environment changes• Establish KPIs for new customer acquisition and share digital reporting and test results to executive leadership -
Business Analyst Ii - Site SearchBest Buy Oct 2013 - Jan 2014Richfield, Mn4 month contract- Data and analytics expert identifying opportunities within Internal Search on BBY.com and mobile resulting in A/B tests, monetization, execution of tactics such as redirects, synonyms banner and promotional placement, etc.- Improve internal search results resulting in reduced exit rates, improved SERPs (Search Engine Results Page) and increase revenue per visit- Lead and respond to cross-functional business user requests to increase visibility to new products, brands, etc.. resulting in increased engagement and findability -
Sr. Marketing Analyst, Personalization - MarketingTarget Jun 2011 - Nov 2013Minneapolis, Mn- Serve as an analytics SME with buyers, merchants, paid and SEO team, content site planners and other partners utilizing data from Adobe Insight and Site Catalyst to create personalized and relevant experiences creating improved guest experiences- Co-lead and manage personalized dynamic paid search landing page experience leveraging 3rd party tools including Endeca, Rich Relevance and IBM Websphere, resulting in increased conversion and decreased bounce rate.- Director award winner July and August 2013 for improved site experience, creative cost savings and ‘working differently’ resulting in reduced expenses, quicker publishing times and collaborative working -
Associate Marketing ManagerCapella University Sep 2009 - Jun 2011Minneapolis, Mn- Manage strategic marketing initiatives on public facing web properties including page redesigns, content updates, and brand refresh initiative- Lead a cross-functional team of 8 - 10 people in quarterly new product launches (new content, creative, etc..) resulting in increased revenue and product offerings- Create, manage and interpret a variety of A/B tests, geo-target segmenting, and unique URL string parameters using Omniture Test & Target to improve usability, user-experience, increase conversion and and help inform future design and copy- Initiate and lead web usability studies including formal and informal research leading to better website organization, usability, webpage hierarchy and designs- Optimize internal search on public facing web site using Omniture Search and Promote to improve search results and increase conversion -
Project Manager, Client DevelopmentInsite Software Solutions Jan 2008 - Sep 2009- Manage 20-25 live eCommerce clients of mid-sized B2B and B2C eCommerce websites integrated with the company’s existing ERP software and Shipping Software in a Content Managed System - Plan and facilitate weekly status meetings with clients and developers to review current projects, discuss future projects and best practices and create and communicate timelines- Collaborate with colleagues to create proposals and specification documents for on-going post-go live projects increasing usability, online marketing, and resulting in increased sales
Wendy Mcgovern Skills
Wendy Mcgovern Education Details
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Marketing
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Mass Communication, Marketing
Frequently Asked Questions about Wendy Mcgovern
What company does Wendy Mcgovern work for?
Wendy Mcgovern works for Danfoss Power Solutions
What is Wendy Mcgovern's role at the current company?
Wendy Mcgovern's current role is Marketing Analytics | Dashboard development | Data-centric.
What is Wendy Mcgovern's email address?
Wendy Mcgovern's email address is we****@****dge.org
What is Wendy Mcgovern's direct phone number?
Wendy Mcgovern's direct phone number is +165145*****
What schools did Wendy Mcgovern attend?
Wendy Mcgovern attended Capella University, University Of Wisconsin-Eau Claire.
What are some of Wendy Mcgovern's interests?
Wendy Mcgovern has interest in Guthrie Theater Volunteer, Children, Arts And Culture, Intramural Soccer.
What skills is Wendy Mcgovern known for?
Wendy Mcgovern has skills like E Commerce, Web Analytics, Email Marketing, Digital Marketing, Analytics, Online Marketing, Omniture, Crm, Interactive Marketing, Online Advertising, Marketing, Marketing Communications.
Not the Wendy Mcgovern you were looking for?
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Wendy McGovern
Confident And Articulate Administrative Office Worker With 10+ Years Of Providing Comprehensive And Confidential Support Services To Management Personnel.Navarre, Fl -
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Wendy McGovern
United States
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