Wendy Taylor Email & Phone Number

Newberg, Oregon, United States

Vancouver, Washington, United States

Led global team of 85 employees with 6 direct reports in new product development, software/hardware roadmap creation, strategic planning and budgets to support $200m annual fitness equipment business. Created 6 month path to profitability for the digital fitness platform JRNY. Contributed to merger and acquisition conversations and all due diligence.

Vancouver, Washington, United States

• Drive business strategy, product development roadmap and merchandising for global, multi-brand $250m annual wholesale and DTC fitness equipment business. Cross functional leadership to execute the “North Star” strategy.
• Championed consumer-led transformation with new product development process and user based KPI’s.
• Prioritized product production, reduced skus 20% and maximized profit.
• Created strategic product roadmap to drive $40m annual incremental revenue growth.
• Increased NPS on treadmills 30 points with product design improvements.

Beaverton, OR

• Analyzed men's running, training, and global football products for 770+ stores across 14 countries in Asia, Pacific, and Latin America to build consumer-focused assortments. Utilized marketplace insights to influence.
• Delivered 10% apparel sales growth by differentiating performance tops, expanding pants / jackets and focusing on seasonal collections.
• Built virtual stores and seasonal product strategies, accelerating must-win door growth 14%.
• Piloted assortment protocol process with category and digital merchants, building depth in category business drivers, adding focus to key seasonal stories and identifying incremental opportunities.

Portland, Oregon Area

• Directed line planning, product development, merchandising and pricing for $34M annual business. Merchandised online and retail stores to support brand initiatives, maximize demand, and attract new customers. Worked.
• Led online baby / toddler business, delivering 85% in sales growth Fall 2018 through product expansion, customer experiences, and marketing as part of 5- year strategic plan to 3x business.
• Shifted mix and price tiering strategy, attaining 21% comp sales and 90bps IMU growth.
• Implemented business meeting, identifying weekly actions, driving sales and liquidation.
• Maintained brand marketing calendar, analyzing promotions weekly and recommending new events.

Portland, Oregon Area

• Managed $64M multi-category catalog and digital business. Collaborated with cross-functional leaders to design and execute 5-year strategic roadmap, marketing plans and budgets. Led team in product development, buying.
• Attained 34% comp growth in women's apparel by adding extended sizing and collaborating with key brands in creating exclusive styles and marketing product benefits.
• Transitioned to in-house product development for women's apparel accounting for 60% of assortment, adding 220bps IMU and $1.1M GM$.
• Curated ‘Escape from the Ordinary’ assortments by negotiating with 400 outside vendors across women's apparel, men's apparel, food, footwear, gift and accessories categories.

• Directed cross-category women's apparel assortments for $150M sporting goods wholesale accounts. Utilized marketplace analytics to influence global product development and execute merchandising strategies.
• Identified $5-$10M of incremental seasonal product opportunities, facilitating retail marketplace differentiation strategy.
• Partnered with global and NA product teams, increasing assortment adoption 10% by realigning seasonal color usage and flow across categories.
• Built customer-focused assortments, attaining 90% adoption rate and 10% sales growth.

• Supervised creation of 450+ style and colors seasonally to support brand initiatives, capitalize on trends and reach $119M in annual revenue. Managed 3 direct reports.
• Alleviated top consumer complaint by collaborating across team to make fit more consistent between women’s sport and lifestyle products and updated key silos based on trend.
• Reduced sku count 20% by implementing changes to Footlocker product creation process.
• Partnered with account reps, identifying business opportunities and driving incremental volume, advancing business +9%.

• Developed merchandise and forecasting strategy for $75M Nike.com and women's catalog business. Supervised product selection, budgets, inventory flow, and site merchandising to deliver consumer right assortments..
• Achieved 50% revenue growth vs. target through site merchandising and product management.
• Received retail maxim award ‘On the Offense Always’ for launching women's catalog business and outperforming revenue plan by 12%.
• Launched swoosh.com, giving employees 24/7 access to product at a discount.