Focused on developing messaging and marketing programs that promote Cognizant's transformative digital business operations service line.

Outsourced CMO helping mid-stage startups with go-to-market planning, business model design, sales process review and analysis, positioning, content development, digital marketing, and sales enablement initiatives. Specialties include: - Marketing strategy – new product launches, marketing plans, target audience or persona development, differentiation, competitive analyses, market research- Content Development – sales materials, blogs and articles, web content, website redesign- Channel Program Development / Management - Partner criteria and stratification,  enablement, marketing programs. - Sales Enablement – sales materials development, training programs and materials development - Events –conferences or trade show strategy or execution- Special projects - advisory board set up, new market identification, competitive analysis, cross-functional projects.

Led go-to-market for intelligent automation software including 6 Financial Process Automation products and earlier, RPA. Transformed market needs and product features into sellable benefits and robust content. Managed launches, messaging, digital and thought leadership content. Evangelized Kofax through conference and webinar speaking, enabled global sales team to pitch successfully. • Developed thought leadership content for multi-channel marketing campaigns to spark enterprise growth resulting in $17M in pipeline and $400,000 in opportunities in 6 months. • Designed and launched a global Strategic Advisory Board with 40 customers to source critical feedback and increase customer engagement. • Developed, project-managed and launched a global bot marketplace to extend channel engagement and extend product reach. At http://smarthub.kofax.com

Company was previously known as Guidance Software, acquired by OpenText in August, 2017. Led global 2-tier channel marketing and sales operations strategy and implementation, enabling 500+ global VARs and distributors. Built a partner portal and partner program to streamline all processes: contracting, tiering, onboarding, communications and knowledge sharing. Led global enablement, promotional and communications efforts with channel managers and partners. Responsible for driving sales and excitement among partners through regional event marketing, SPIF and MDF programs. Liaison between marketing, senior management, partners and channel team, acting as spokesperson and champion addressing channel program needs.

Change agent, helping to define, evolve and socialize the company's IT Security services and product portfolio to address the needs of global, enterprise, mid, SMB and government segments. Analyzed market opportunities and made recommendations to leadership. Acted as liaison between executive team, product management and sales teams to develop and articulate positioning and messaging for new offerings. Brought new offerings to market in alignment with product management’s development efforts. Developed programs to enable sales channels, drive internal and external awareness, and advance market interest in CenturyLink’s full portfolio of security solutions – ranging from hardware to software / SIEM solutions to managed security service offerings. This was a cross functional leadership role working with internal business strategists, security leaders, product management, solutions consultants, sales leaders and external analysts to solidify a vision and move it forward.

Consultant hired to launch the "Savvisdirect" brand into the market selling Cloud Servers, Cloud Storage and SaaS solutions to SMBs: - Event Marketing - trade show strategy and implementation - Demand Generation - devised and launched online marketing activities to bring new products to market - Collateral development - white papers, sales sheets, TCO tools, corporate brochures, blogs - Channel sales program development - designed materials, trained sales teams and worked with external channels.

Consulting firm offering services as adjunct marketing director and consultant, market research analyst, affiliate marketing, blogging, website content and design for small business. Used qualitative ethnographic market research to help top global brands gain customer insights and drive critical decisions on launching both incremental product improvements and game-changing innovations. - Market Strategy and Branding - Technology Evangelism - Digital Marketing - Market Research and Analysis - New Product Innovation and Launch

Led global marketing strategy & program development for the enterprise partner channel. Consulted to 15+ global Tier 1 telecom partners on how to position, price, package and bundle Verio's hosting services with their telecom products. Drove research initiatives to identify market growth areas, launching multiple new applications annually. Strategic account manager bringing telecom partners, software vendors and Verio leadership together to evolve products and drive demand. Developed corporate positioning for the enterprise partner channel and supported Verio sales team with messaging.

Helped lead the company through the transition from direct sales focus to channel sales focus including target market identification and valuation, persona development and marketing strategy. Built marketing team to manage the company’s evolved channel-centric approach. Managed key analyst relationships; led the redevelopment of Verio’s online presence to reinvigorate the Verio brand in the retail and channel markets; reconfigured all demand generation spending to focus on new media opportunities. Hired and drove multiple initiatives with agencies – PR, web, online, research.

Managed a startup business unit to evaluate market opportunities for training products to enhance company's growth and market expansion. Selected products for implementation and teamed with subject matter experts to build out products, develop positioning, and launch. Conducted competitive and training market analysis. Bridged gap between development and marketing teams with targeted market analysis, clear product roadmaps, customer-facing marketing materials, program development and execution.

Led company’s marketing, branding, and communications day-to-day operations with team of four. Served as company’s primary brand steward. Developed marketing material, corporate website, and events. Worked with global marketing teams in Europe, China, and South Africa. • Developed multi-tiered marketing plans targeting diverse target audiences • Helped evolve company from regionally-focused corporate training company into a global Performance Excellence Consultancy.

Initial member of management team charged with launching company to marketplace. Led all marketing efforts including company positioning, public relations, communications, events, lead generation programs, sales collateral design, website development, and advertising. Dual company focus approach included B2B and consumer marketing efforts. Managed team to tactically implement in-house projects and multiple agencies as needed. Helped develop business plan and go-to-market strategy.

Led all marketing efforts including advertising, public relations, promotions, and corporate communications. Focused on internal, shareholder, media and customer relations, web presence, advertising, public speaking engagements, product management, and new product launches.