Wendy Werblin Email & Phone Number

Seattle, Wa, Us

Mission, Ks, Us

Increasing revenue and margin through targeted and collaborative GTM strategy & execution, competitive strategy, and customer-focused business planning.

Need more or faster growth? I love helping teams create user-focused product and GTM strategies, build short- and long-term product roadmaps, and grow products from early adoption to market scale. I champion a spirit of collaboration across functions to drive priorities and optimize for speed to market. My product superpower is in strategy and vision creation, empathetic user and product discovery, and finding - or refining - your product/solution-market fit to help you ignite growth.

Seattle, Washington, Us

Advisor to student and academic startups in the areas of user research, product-market fit, GTM, business planning, and commercialization.

San Diego, California, Us

Sidebar is a private, highly vetted leadership program that accelerates your career. We have the people, the process, and the technology to drive your impact and growth.

Boston, Massachusetts, Us

Recruited to create digital solutions for payers and providers that improve healthcare cost and outcomes.Led strategy and roadmap development for digital and clinical interventions that drive behavior change, resulting in improved patient outcomes and lower total cost of care. Assessed the desirability, feasibility, and viability of investing in clinical solutions and gained executive buy-in for strategic business cases. Translated user research into product innovations and enhancements through hypothesis-based experimentation and prototyping. Managed cross-functional teams responsible for executing and deploying new AI-driven digital solutions.

Vancouver, Bc - British Columbia, Ca

Recruited to develop product vision, strategy and roadmap and create product management organizational model. Created product management function and operating model, recruited and hired first product managers. Designed and executed product planning, launch and go-to-market plans. Revamped product messaging and positioning to drive increased web traffic and lead capture. Prioritized and managed software and AI/ML solution roadmap in partnership with R&D and Operations.

Seattle, Washington, Us

Recruited to define, create and manage software and service solutions that deliver increased care efficiency, quality and engagement for organizations transitioning to value-based care models. Identified and distilled customer and market insights into solution vision, product opportunities, roadmap and capabilities that created sustainable competitive advantage. Defined what MCG’s value-based care products do, including functionality, success criteria and key performance indicators. Managed product management functions including discovery and innovation, product operations, technical development and go-to-market. Responsible for 18% YoY revenue growth of a $15M+ nascent product line. Developed and obtained investment approval for new software solution line of business that spun out into an internal start-up.

Seattle, Wa, Us

Promoted to lead and coach high performing, cross functional team to influence $15M+ revenue with business and technology partners (ISV, SI, Consulting, VAR, SaaS) by creating and launching new solutions and services. Drove solution marketing and partner strategy, created and scaled new solutions, and accelerated demand generation and GTM motions resulting in 15% increased pipeline value and revenue growth. Created and implemented new partner governance process, metrics and dashboards, resulting in increased organizational capability and effectiveness and improved deal vetting and prioritization. Built brand and solution awareness by delivering presentations for analysts and executive-level audiences, writing articles and blog posts in industry publications, and serving as an internal industry solutions expert.

Seattle, Wa, Us

Led a business and technical team of global industry managers and solution architects to drive solution development, sales enablement, GTM motion and market growth for RFID solutions in the retail, supply chain and healthcare industries.

Seattle, Wa, Us

Grew revenue 25% year-over-year by building and scaling joint solutions with a portfolio of healthcare software and services partners. Instrumental in landing partnerships with priority healthcare partners and customers.

Atlanta, Ga, Us

Recruited to solve clients’ mission-critical business and technology problems by leading teams to execute projects involving significant organizational change, complex communications and stakeholder management.

Amsterdam, Noord-Holland, Nl

Introduced and scaled a new SaaS product to global consumer and business customers that created a new source of revenue and improved Philips’ share position.

Amsterdam, Noord-Holland, Nl

Recruited to develop and execute cross-channel strategic marketing campaigns and sales enablement programs resulting in increases sales more than 30% annually.

Mba, Management, Marketing

Bs, Communications