Wendy Werblin Email and Phone Number
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15+ years of experience in product management and marketing in digital health, medical device and social enterprise industries. Passion for creating and launching products that positively impact patient and clinician experience and a track record for accelerating growth and revenue. I inspire and coach teams to define, build, launch, and sustain products across start-up, mid-sized, and enterprise organizations. My expertise is in delivering user-centered experiences by coaching teams to bring empathy, curiosity and understanding of jobs to be done and problems to solve to product creation and go-to-market. I’ve led products and teams that have generated millions in revenue and improved customer satisfaction.Product leadership experience includes taking products from early market traction to scale, creating product roadmaps and GTM strategies, achieving cross-company buy-in for product vision, and leading & coaching cross-functional teams including engineering, data, design, marketing implementation, and sales. Career Highlights: - Product Leadership: Delivered 18% revenue increase within 12 months by executing a comprehensive product vision, strategy and roadmap, scaling from early customer deployment to broad market adoption. - GTM Strategy & Commercialization: Partnered with Sales, Marketing, and Operations to launch new solutions, resulting in a 15% increase in top-of-funnel sales opportunities by developing customer-oriented positioning, messaging, ROI, and sales enablement tools.- Team Leadership and Development: Built product team and operating model from zero. Hired, onboarded, and coached teams from 2 to 25. Through consistent mentorship and coaching helped 8 people achieve promotions and new positions.- Industry & Business Development: Built and launched co-sell/joint solutions with alliance and channel partners in strategic market segments, contributing 25% increased revenue and 15% uplift in sales pipeline. Expertise: Product Management | Product Marketing | Customer Experience | Strategic planning | Communication | SaaS | Messaging & positioning | Competitive analysis | Demand Gen | Content Strategy | B2B | Software | Partner strategy, negotiation & management | Team leadership | Go-To-Market strategy & execution | Industry market development | Healthcare | Customer analytics & insights | Public speaking | Executive communication | Sales Enablement | Solution development | Change Management | Portfolio Management | Stakeholder management | Startup | Budget management | P&L Ownership | Value-Based Care
Scriptpro
View- Website:
- scriptpro.com
- Employees:
- 636
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Director, Product Marketing And StrategyScriptproSeattle, Wa, Us
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Director Of Product MarketingScriptpro Sep 2024 - PresentMission, Ks, UsIncreasing revenue and margin through targeted and collaborative GTM strategy & execution, competitive strategy, and customer-focused business planning.
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Product Management And Marketing Consultant/AdvisorV4 Product Advisory Jun 2024 - PresentNeed more or faster growth? I love helping teams create user-focused product and GTM strategies, build short- and long-term product roadmaps, and grow products from early adoption to market scale. I champion a spirit of collaboration across functions to drive priorities and optimize for speed to market. My product superpower is in strategy and vision creation, empathetic user and product discovery, and finding - or refining - your product/solution-market fit to help you ignite growth.
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Startup Mentor And AdvisorComotion At University Of Washington Jun 2024 - PresentSeattle, Washington, UsAdvisor to student and academic startups in the areas of user research, product-market fit, GTM, business planning, and commercialization. -
Founding MemberSidebar May 2024 - PresentSan Diego, California, UsSidebar is a private, highly vetted leadership program that accelerates your career. We have the people, the process, and the technology to drive your impact and growth. -
Senior Director, Clinical ProductCohere Health Jul 2023 - Mar 2024Boston, Massachusetts, UsRecruited to create digital solutions for payers and providers that improve healthcare cost and outcomes.Led strategy and roadmap development for digital and clinical interventions that drive behavior change, resulting in improved patient outcomes and lower total cost of care. Assessed the desirability, feasibility, and viability of investing in clinical solutions and gained executive buy-in for strategic business cases. Translated user research into product innovations and enhancements through hypothesis-based experimentation and prototyping. Managed cross-functional teams responsible for executing and deploying new AI-driven digital solutions. -
Vice President, Product ManagementClarius Mobile Health 2022 - 2023Vancouver, Bc - British Columbia, CaRecruited to develop product vision, strategy and roadmap and create product management organizational model. Created product management function and operating model, recruited and hired first product managers. Designed and executed product planning, launch and go-to-market plans. Revamped product messaging and positioning to drive increased web traffic and lead capture. Prioritized and managed software and AI/ML solution roadmap in partnership with R&D and Operations. -
Director, Product ManagementMcg Health 2020 - 2022Seattle, Washington, UsRecruited to define, create and manage software and service solutions that deliver increased care efficiency, quality and engagement for organizations transitioning to value-based care models. Identified and distilled customer and market insights into solution vision, product opportunities, roadmap and capabilities that created sustainable competitive advantage. Defined what MCG’s value-based care products do, including functionality, success criteria and key performance indicators. Managed product management functions including discovery and innovation, product operations, technical development and go-to-market. Responsible for 18% YoY revenue growth of a $15M+ nascent product line. Developed and obtained investment approval for new software solution line of business that spun out into an internal start-up. -
Director Global Industry Solutions & PartnershipsImpinj 2017 - 2019Seattle, Wa, UsPromoted to lead and coach high performing, cross functional team to influence $15M+ revenue with business and technology partners (ISV, SI, Consulting, VAR, SaaS) by creating and launching new solutions and services. Drove solution marketing and partner strategy, created and scaled new solutions, and accelerated demand generation and GTM motions resulting in 15% increased pipeline value and revenue growth. Created and implemented new partner governance process, metrics and dashboards, resulting in increased organizational capability and effectiveness and improved deal vetting and prioritization. Built brand and solution awareness by delivering presentations for analysts and executive-level audiences, writing articles and blog posts in industry publications, and serving as an internal industry solutions expert. -
Director Industry SolutionsImpinj 2017 - 2018Seattle, Wa, UsLed a business and technical team of global industry managers and solution architects to drive solution development, sales enablement, GTM motion and market growth for RFID solutions in the retail, supply chain and healthcare industries.
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Senior Manager, Healthcare SolutionsImpinj 2016 - 2017Seattle, Wa, UsGrew revenue 25% year-over-year by building and scaling joint solutions with a portfolio of healthcare software and services partners. Instrumental in landing partnerships with priority healthcare partners and customers.
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Senior Manager, Strategy & Change ManagementNorth Highland 2011 - 2016Atlanta, Ga, UsRecruited to solve clients’ mission-critical business and technology problems by leading teams to execute projects involving significant organizational change, complex communications and stakeholder management. -
Sr. Product Marketing ManagerPhilips 2006 - 2011Amsterdam, Noord-Holland, NlIntroduced and scaled a new SaaS product to global consumer and business customers that created a new source of revenue and improved Philips’ share position. -
Marketing ManagerPhilips 2002 - 2006Amsterdam, Noord-Holland, NlRecruited to develop and execute cross-channel strategic marketing campaigns and sales enablement programs resulting in increases sales more than 30% annually.
Wendy Werblin Skills
Wendy Werblin Education Details
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Duke University - The Fuqua School Of BusinessMarketing -
Cornell UniversityCommunications
Frequently Asked Questions about Wendy Werblin
What company does Wendy Werblin work for?
Wendy Werblin works for Scriptpro
What is Wendy Werblin's role at the current company?
Wendy Werblin's current role is Director, Product Marketing and Strategy.
What is Wendy Werblin's email address?
Wendy Werblin's email address is ww****@****ail.com
What is Wendy Werblin's direct phone number?
Wendy Werblin's direct phone number is +120685*****
What schools did Wendy Werblin attend?
Wendy Werblin attended Duke University - The Fuqua School Of Business, Cornell University.
What are some of Wendy Werblin's interests?
Wendy Werblin has interest in Leadership Training, Backpacking, Road Biking, Childhood Education, Live Music, Hiking.
What skills is Wendy Werblin known for?
Wendy Werblin has skills like Strategy, Cross Functional Team Leadership, Product Marketing, Management, Strategic Planning, Competitive Analysis, Business Development, Leadership, Marketing Strategy, Program Management, Product Launch, Change Management.
Who are Wendy Werblin's colleagues?
Wendy Werblin's colleagues are Jesse Smith, Derek Cunningham, Janis Johnson, Edgar A Cardenas, Max Parker, Rafe Decker, Kimberly Welter.
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