Wayne Anthony is a lifestyle brand that celebrates and empowers the hero in you.

As a Senior Web Developer I'm responsible for working with the creative and marketing teams to conceptualize and transform ideas into successful campaigns that enhance the subscriber experience and provoke action on thehomedecorators.com.Creating compelling and relevant customer-focused designs for our internet and social media presences as well as email campaigns. The email campaigns are cross-browser functional, using HTML, CSS, and JavaScript, while strictly adhering to accessibility and W3C web standards. I assist by translating client brand guidelines and marketing strategy into these emails programs.I team up with developers, product managers, designers and marketing to support site operations and meet project deadlines by designing digital assets using the most current trends and best practice in web design.Additionally, as the The Home Decorators Collection is going through a re-branding program, my expertise has been called upon to provide insight in this process.

I have worked with numerous companies in industries such as e-commerce manufacturing, pharmaceutical and retail to evolve their design capabilities. Our deliverables range from brochure development to strategic requirements gathering and high-fidelity web designs. We focus on defining clients’ objectives, understanding the user experience from both print and web as well as delivering marketing-focused work resulting in concepts that translate across digital and traditional print for brands such as AT&T, Acuity Brands, Auto Trader, Bassett Furniture, Furmanite, Georgia Pacific, Gotham Lighting, Kimberly Clark, Lithonia Lighting, Shell, Sprint and WebMD.Our Services:Advertising, Design, Brand Viability, Brand Invention, Brand Reinvention, Brand Evolution, Websites, Rich Media Banner ads, Landing Pages, Microsites, Wordpress blogs, Consulting, Intranet sites, Ongoing site management, Email campaigns, Content development and site revisions, Analytics/usability/user optimization, Presentations, Database Management, Online Marketing

In-house designer who connects dots and notices details. I collaborate with teams of amazing talent for ideation beyond the obvious. Delivery is just better when talented experts work together. I have helped influence Acuity Brands growth over the past three years. I’ve increased banner advertising click-through rates (CTR) after redesigning
 all promotional newsletters; consistently delivered higher CTR by creating visually 
effective online marketing newsletters. I translated complex concepts into traditional print graphics and online communications that are easily understood by a non-technical audience while ensuring brand consistency and integrity.

In my role as a web designer, I was responsible for creating digital & online campaigns by combining strategic requirements with creative capability for a vast client base spanning WebMD’s Consumer Pharma & CPG client verticals. I’ve produced presentation materials that clearly articulated brand value and brought campaigns to life.

I performed the lead design role in acquiring new customers by engaging target audiences through creative base concepts and strategic communication initiatives. I’ve created brochures, internal websites and email campaigns as well as other marketing deliverables. In addition, I worked extensively with vendors, communication managers and provided graphical support for web initiatives as well as managed multiple, concurrent projects at different levels of completion.

As an in-house designer, I executed designs for customer loyalty and retention programs by collaborating with creative team and art directors to develop design direction. I created numerous projects ranging from B2C engagements to B2B intranet tools and resources such as email campaigns, brochures, social media graphics, banners, tradeshow design and signage.HONORS & AWARDS5th Annual International Davey Award ‘09• Gold in the brochure category for the Marquette Blueprint brochure• Gold for the Creative Toolkit (Specialty Category)MarCom Award ‘09• Platinum Award in Design category for the Marquette Group Blueprint brochure• Platinum Award in Direct Mail category for the Marquette Group Blueprint brochure• Platinum Award in the publication/brochure category for the Marquette Group Blueprint brochure• Platinum Award in the Design category for the Esprit Creative Toolkit• Platinum Award in Direct Mail category for the Esprit Creative ToolkitMarcom Award ‘07• Gold Award for Kick Cancer's Butt! Texas Hold'Em Event in the Pro Bono CategoryDavey Award ‘07• Gold Award for Kick Cancer's Butt! Texas Hold'Em Event in the Invitation/Cards Category• Silver Award for Kick Cancer's Butt! Texas Hold'Em Event in the Not-for-Profit Category