Wenya Wu Email & Phone Number

· Communicated with client in 5 projects to diagnose needs and scope, develop plans, and used Kanban, JIRA to monitor progress· Organized data collection from multiple sources, and refined validation and analytical QA process using Tableau and Excel· Created simulation and allocation budget scenarios to forecast predicted sales outcomes and optimize.

· Monitored conversion funnel from product application to loan, sorted user needs, improved goals, and personnel arrangement· Initiated the automation of daily operation report and designed Tableau BI dashboard to improve efficiency; put forward the request of telemarketing platform optimization, including offline call completing rate table, recording.

• Developed a regression-based attribution model, marketing mix modeling, for L'Oréal USA to gain key measurement insights and innovative solutions to advance client’s digital marketing maturity and achieve overall.
• Led end to end model development including data pulling by cloud Big Query, cleaning, exploratory data analysis using packages include Pandas, NumPy, Scikit Learn
• Communicated final presentation with business impact estimates for scaling proof-of-concept and recommended next steps
• Gained cloud technology industry experience including Google Marketing Platform and Google Cloud Platform

• Applied logistics regression to predict the possibility of purchase behavior after ads exposure
• Purposed strategy for audience segmentation, priority promotion based on demographic profiling and product traits
• Conducted a combined campaign of Alibaba and Sina; applied A/B testing to creative content
• Monitored and analyzed the performance of products as well as competitors on social platforms, advertising investment, and word clouds about comments

Hong Kong

• Euler Hermes is a leading global credit insurance company that offers a wide range of bonding, guarantees, and collections services for the management of business-to-business trade receivables.
• Conducted Google Ads searching keywords optimization to increase web traffic and conversion rate.
• Visualized data for APAC Q2 all-channel media campaign performance; diagnosed low-traffic channels and presented insights accordingly.
• Led two projects: Launch China website while considering user experience, Promote Economic Research Website through social media, email campaigns, and SEM.

Guangzhou, Guangdong, China

• CITIC Securities Co., Ltd. is one of China's largest full-service investment banks. It offers services in underwriting, research, brokerage, asset management, wealth management, and investment advisory.
• Worked in the Institutional Consumer Department and Investment Banking IPO Group separately.
• Managed evaluation of materials of equity pledge and communicated with materials’ providers.
• Assisted in financial data research and analysis for branch and P2P fintech valuation.

Master'S Degree, Marketing Science

Bachelor Of Science - Bs, Statistics And Economics, 3.91/4

Activities and Societies: The Michigan Daily, Circle K Volunteer (Team Leader and Member of Fundraising Committee), Michigan Business.