Wesley Thompson Email & Phone Number

Columbus, Ohio, United States

- Lead the marketing test design teams for acquisition and engagement of Business Banking, Chase Payment Solutions, and Wealth Management lines of business- Negotiate strategies to be used and have influence to impact future plans including incrementality measurement, targeted populations, channels used, and premium offers- Communicate technical findings to non technical audiences by presenting tests from various lines of business to stakeholder and performing power calculator walkthroughs- Develop Scenario planning analysis in Python to forecast results and drive optimal responders, NPV, and ROI then visualize a digestible story in Tableau- Prepare a yearly marketing budget to optimize $80m in spend and 300k+ responders which is comprised of 30+ tests and experiments- Coached and guided 3 new team members on experimentation best practices including soft skills which led them to own their own campaigns

Columbus, Ohio Metropolitan Area

- Designed and implemented wealth management acquisition and engagement marketing test designs to conduct A/B tests that target 30M+ prospective customers- Converted Test Designs from excel to python to ensure accurate calculations, improve controls, optimize targeted populations with propensity models, and account for seasonality- Executed SQL code to query Teradata tables for ad hoc analysis for results of historical marketing campaigns- Drove strategic planning for new product launches to ensure statistically significant learningsIncorporated various channels to marketing test designs including e-mail, website ads, google/bing paid search, SEO, direct mail, and affiliates- Utilized Alteryx to simulate customer conversions and automate recurring analysis which led to a 66% reduction in hours spent

- Practicum project with Red Hat Software- Developed models in Python and R to predict customer churn 6 months prior to renewal- Built a dashboard in Tableau for analysts and internal stakeholders to efficiently identify at-risk customers- Partner with Red Hat associates using a team-based agile approach to project management

San Francisco Bay Area

-Managed 4 team members in the Argentina service delivery center to help reduce project budget by 10%-Traveled to 6 US western region distribution centers to complete counts of inventory totaling over $4 million in value-Extracted, transformed, and loaded data in alteryx and excel for monthly reconciliations of 60 fund accounts worth an average of $200 million+ -Utilized tableau to track 2000+ hours of IT audit including ITGC, ITACs, and key reports -Conducted Face to face meetings with several Fortune 500 companies to understand business processes -Recruited 5 candidates to join the firm through hosting interviews and conducting in person meetings.

Camarillo, Ca

- Analyzed quantitative data for over 100,000 students in SPSS using advanced statistical techniques and data manipulation- Transformed data visualizations to better highlight 3-year trends in test scores for 5th-8th grades in math and English, findings were presented to the state Advisory Commission on Special Education and a Harvard research group- Pioneered creation of Microsoft access database to track district performance metrics related to $100M budget- Performed SQL queries to produce standard and ad-hoc reports for quantitative analysis

Westlake Village, Ca

- Optimized financial models with “what if” scenarios by utilizing Excel formulas to minimize tax implications- Designed quantitative analysis in spreadsheets to provide decision making tools for financial planning- Established relationships with clients to assess their current financial condition then understand long-term and short-term goals- Utilized Salesforce and Net documents to effectively organize client data and efficiently manage time

Thousand Oaks, Ca

-Organized and update budgets for Pearson Library and Office of Undergraduate Research-Prepared presentations for possible Donors -Coordinated the festival of scholars-Entered details of teacher evaluations into Excel-Communicated with staff and faculty to solve conflicts

Thousand Oaks, California

-Responsible for managing the finances-Assist in Event planning-Promote social events and union membership-Raise awareness for the union

San Francisco Bay Area

-Documented business processes into flowcharts on Visio based on the control Matrix-Attended walkthroughs for business process to assess system controls-Assessed financial statements of publicly traded companies-Trained in Tableau and published (Visualized Oakland Raiders draft analysis)

San Francisco Bay Area

PricewaterhouseCoopers (PwC) is the largest professional services firm in the world, providing industry-focused Assurance, Tax, and Advisory services to public and private companies. PwC is one of the world's largest professional services firm with over 180,000 employees across the globe in offices in 158 countriesDuring this internship I was a part of the internal firm services (IFS) and worked with the human resources for the risk assurance group. I was able to enhance my knowledge of the firm and learn how the firm works.- Coordinate social gatherings to encourage strong relationships- lead meetings to prepare associates for public speaking- Enhance professional skill set by attending development workshops - Improve technical and interpersonal skills based on real-time feedback- Shadow PwC professionals in IFS, Tax, Assurance, and Risk Assurance- Network with PwC professionals and interns at social events

Master Of Science - Ms, Analytics

Bachelor Of Business Administration (B.B.A.), Information Technology, 3.83 Gpa Magna Cum Laude

Activities and Societies: Black Student Union, Intramural flag football, Intramural basketball, Intramural Soccer, intramural volleyballAs.

Education record