Wesley Costa, Mba Email & Phone Number

Orlando, Florida, United States

Orlando, Florida Area

Orlando, Florida Area

As Director of Marketing and Education, I leverage data and emerging technologies to increase understanding of members, consumers, and markets. I focus on developing strategies for new products and services that drive revenue growth. I also manage the implementation of Websites, Content Management Systems (CMS), Customer Relationship Management (CRM), Association Management Systems (AMS), Learning Management Systems (LMS) and Event Management systems (EMS). My goal is to ensure that technology investments contribute in real ways to the association’s success. I also direct a six-figure integrated consumer awareness marketing campaign by ensuring that the right strategy, mix and channels work together cohesively.• Led a team of graphic designers, writers and web developers to redesign website with new calls-to-actions considering the engagement, language and motivation of Baby Boomers.• Increased website traffic and lead-flow by over 70% based on multi-channel traffic generation strategy.• Generated an excess of $200,000 by developing now forms of website advertisement.• Consistently improved conversion rates and reduced bounce rates by monitoring analytics reports and adjusting content accordingly.• Redeveloped membership directory so that it would allow the opportunity for members to pay for placement. • Managed film crew, locations, set design, actors for TV and Radio commercial targeted towards Baby Boomers and financial advisors.• Established call-tracking analytics to measure effectiveness of public relations campaigns.• Manage strategic direction of association marketing activities including speaking opportunities, events, publications and advocacy to improve consumer outreach and awareness.•

Performed research and analytical studies to quantify the results of operational practices and procedures in order to provide recommendation to Senior Management about the incremental impact of a particular decision.• Saved more than $1 million annually in lead acquisition costs, by independently scoring leads based on correlating several lead conversion factors surrounding Remington’s geotargeted areas.• Developed more than 80 feasibility studies for new academic programs of study, leading to the identification and development of successful new programs and the proactive elimination or avoidance of higher-risk programs. • Implemented the recruiting strategy for an Executive Development Trainee Program with more than 25 universities within 30 days, by developing relationships with universities and creating strategies that increased recruiter effectiveness at career fairs.

Coordinated with all levels of management to gather, summarize and prepare studies that identified trends leading to better business practices.

Orlando, Fl

Coordinated marketing, PR, and advertising initiatives with the business development and executive team.

Master Of Business Administration - Honors, Marketing

Activities and Societies: Betta Gamma SigmaOur members are the top 10% of undergraduate students, top 20% of graduate students and all.

Bachelor Of Science, Finance