Wesley Frederick Email & Phone Number

San Francisco Bay Area

• Conceived and drove online payment customer adoption strategy, growing online revenue 200% YoY.Launched check & credit card payment platform capable of increasing online revenue 10x, from $4M to $50M.
• Architected and led a cross-functional team in the digitization of a cap and trade marketplace worth $500M, encompassing nine Bay Area counties.
• Built consensus among key stakeholders (executives, design, engineering, legal, and finance divisions) to prioritize the payment platform, facilitated its addition to the District-wide roadmap, and secured development.
• Analyzed databases, customer feedback, and infrastructure to identify improvements to the payment platform.
• Enhanced development efficiency by reducing MTTR from 2 weeks to 1 day through advanced tool integration (ChatGPT) and the development of metric dashboards, providing actionable insights.

San Francisco Bay Area

• Led 10 person team, from discovery to delivery, of a multi-tenant SaaS based incident management feature on mobile & browser.
• Implemented tools and procedures that decreased development iterations from 6 weeks down to 2 weeks.
• Prioritized development sprints which allowed for rapid user testing of live code, generating feedback that led to less wasted development and QA effort, an on-schedule release, and a 90% reduction in post-release bugs.
• Defined features and product specs synthesized from user studies, team story mapping sessions, wireframes and mockups, and user tested prototypes.
• Effectively communicated changes in product scope and schedule to customers, dev, design, QA, and sales.
• Analyzed competitors’ ML value propositions and formed 3rd party partnerships to augment features.

San Francisco Bay

• Maintained a product roadmap resulting in 14 feature releases, helping grow yearly users from 886K to 2.5M.
• Conceived and led development of recommendation engine that captures qualified leads, growing email captures from zero to over 9,000/mo.
• Developed and owned pipeline that populates 40K+ points of model, price, location, and review data each week.
• Automated site-wide content responsible for acquiring 1.4M yearly users inbound from organic search.
• Led initiative that increased user generated product ratings from 10/mo to over 25,000/mo.
• Developed wireframes, user stories, and API specs for GoodBed’s desktop and mobile product.

San Francisco Bay Area

• Created a product for SMBs to kickstart customer word-of-mouth and increase acquisition and retention.
• Organized design, marketing, and engineering using Agile methodologies to bring a prototype to market for under $10,000 and in less than 2 months.
• Developed client promotions using online, email, and social media, growing contact lists between 25% to 50%.
• Analyzed user metrics and used multivariate testing to refine product features, increasing click-through rates to over 25% and landing page conversions to over 50%.
• Evaluated performance results and ran cost/benefit analysis to determine product profitability.

San Francisco Bay Area

• Implemented improved metrics and reporting crucial in closing a $250K recording contract.
• Managed staff of 8 employees to execute marketing and events for a roster of 15 music artists using tools including artist websites, social media, email campaigns, online ad campaigns, in-person appearances, and.
• Created direct-to-fan promotions, events, and offers that doubled profit margins from 35% to 70%.
• Implemented more efficient CRM and documentation to ensure consistent results and retain knowledge.

San Francisco Bay Area

San Francisco Bay Area

• Gathered information from the firm’s partners in order to plan and implement a new portfolio rebalancing system, saving the firm over $50K from lost productivity and trading errors.
• Created investment documentation and content for the firm’s 250+ clients explaining the firm’s mission, goals, and methodology.

Greater New York City Area

• Developed custom framework in LAMP resulting in quicker build times and increased bidding efficiency.
• Built WaveHill.org front-end and back-end content management system using custom LAMP framework.
• Worked with the CEO and founder of startup Surfparks to code online and email tools that identified 3,000 potential customers, helping the company secure $12 million in initial financing.
• Reduced purchasing redundancy for PacketVideo by designing and coding a company-wide, physical asset tracking system using HTML, Javascript, ASP, and SQLServer.

Greater New York City Area

Used HTML, Javascript, and Actionscript to create front-end and interactive content, helping to build Maxim Magazine into the #2 general interest men's destination.

Greater New York City Area

• Increased company’s competitive advantage by researching, implementing, and teachingemerging technologies.
• Created value by using creative background in music and sound to extend services offered bycompany.
• HTML, Javascript, and Flash development