Wesley Frederick Email & Phone Number

San Francisco Bay Area

• Conceived and drove online payment customer adoption strategy, growing online revenue 200% YoY.Launched check & credit card payment platform capable of increasing online revenue 10x, from $4M to $50M.• Architected and led a cross-functional team in the digitization of a cap and trade marketplace worth $500M, encompassing nine Bay Area counties.• Built consensus among key stakeholders (executives, design, engineering, legal, and finance divisions) to prioritize the payment platform, facilitated its addition to the District-wide roadmap, and secured development resources.• Analyzed databases, customer feedback, and infrastructure to identify improvements to the payment platform.• Enhanced development efficiency by reducing MTTR from 2 weeks to 1 day through advanced tool integration (ChatGPT) and the development of metric dashboards, providing actionable insights.

San Francisco Bay Area

• Led 10 person team, from discovery to delivery, of a multi-tenant SaaS based incident management feature on mobile & browser.• Implemented tools and procedures that decreased development iterations from 6 weeks down to 2 weeks.• Prioritized development sprints which allowed for rapid user testing of live code, generating feedback that led to less wasted development and QA effort, an on-schedule release, and a 90% reduction in post-release bugs. • Defined features and product specs synthesized from user studies, team story mapping sessions, wireframes and mockups, and user tested prototypes. • Effectively communicated changes in product scope and schedule to customers, dev, design, QA, and sales.• Analyzed competitors’ ML value propositions and formed 3rd party partnerships to augment features.

San Francisco Bay

• Maintained a product roadmap resulting in 14 feature releases, helping grow yearly users from 886K to 2.5M.• Conceived and led development of recommendation engine that captures qualified leads, growing email captures from zero to over 9,000/mo.• Developed and owned pipeline that populates 40K+ points of model, price, location, and review data each week.• Automated site-wide content responsible for acquiring 1.4M yearly users inbound from organic search.• Led initiative that increased user generated product ratings from 10/mo to over 25,000/mo.• Developed wireframes, user stories, and API specs for GoodBed’s desktop and mobile product.• Evaluated customer feedback, user research, A/B testing, and user-centric analytics to generate insights, prioritize goals, and successfully secure buy-in for new features. • Using Agile methodologies, led a remote team of four engineers, a designer, and a content marketing editor that executed product plans into functional features.• Created & maintained technical requirements, strategy documents, feature list, and monitored bug list.

San Francisco Bay Area

• Created a product for SMBs to kickstart customer word-of-mouth and increase acquisition and retention. • Organized design, marketing, and engineering using Agile methodologies to bring a prototype to market for under $10,000 and in less than 2 months.• Developed client promotions using online, email, and social media, growing contact lists between 25% to 50%.• Analyzed user metrics and used multivariate testing to refine product features, increasing click-through rates to over 25% and landing page conversions to over 50%.• Evaluated performance results and ran cost/benefit analysis to determine product profitability.

San Francisco Bay Area

• Implemented improved metrics and reporting crucial in closing a $250K recording contract.• Managed staff of 8 employees to execute marketing and events for a roster of 15 music artists using tools including artist websites, social media, email campaigns, online ad campaigns, in-person appearances, and traditional media.• Created direct-to-fan promotions, events, and offers that doubled profit margins from 35% to 70%.• Implemented more efficient CRM and documentation to ensure consistent results and retain knowledge.

San Francisco Bay Area

San Francisco Bay Area

• Gathered information from the firm’s partners in order to plan and implement a new portfolio rebalancing system, saving the firm over $50K from lost productivity and trading errors.• Created investment documentation and content for the firm’s 250+ clients explaining the firm’s mission, goals, and methodology.

Greater New York City Area

• Developed custom framework in LAMP resulting in quicker build times and increased bidding efficiency.• Built WaveHill.org front-end and back-end content management system using custom LAMP framework.• Worked with the CEO and founder of startup Surfparks to code online and email tools that identified 3,000 potential customers, helping the company secure $12 million in initial financing.• Reduced purchasing redundancy for PacketVideo by designing and coding a company-wide, physical asset tracking system using HTML, Javascript, ASP, and SQLServer.

Greater New York City Area

Used HTML, Javascript, and Actionscript to create front-end and interactive content, helping to build Maxim Magazine into the #2 general interest men's destination.

Greater New York City Area

• Increased company’s competitive advantage by researching, implementing, and teachingemerging technologies.• Created value by using creative background in music and sound to extend services offered bycompany.• HTML, Javascript, and Flash development