Multidisciplinary professional with 360 vision of business, strategic planning, creation and performance, integrated and defined from processes of intelligence of data in real time. I try to guarantee data-based decision-making to generate and optimize content with greater reach, engagement and conversion, having guidance in the user experience.Graduated in Social Communication (with qualification in Advertising and Propaganda), specialist in Data Strategy, Research, Customer and Audience Insights and Social Listening.Professor of Analysis and Monitoring of Social Media and Digital Marketing, passionate about studies of cyberculture, consumer behavior and digital marketing;Among my greatest professional highlights are the leadership of digital media intelligence and social listening at Bradesco during major sponsorship events such as Rio 2016 Olympic Games and Lollapalooza 2018, playing a key role in proposing media optimization and creative content in real time through monitoring of the conversations, identifying user behaviors and trends surrounding the event, winning the EFMA award for best digital strategy for event coverage.Among the main attributions are:Strategic planning, management and optimization of integrated media campaigns on social media platforms;Development of insights for decision making;Monitoring Analysis and optimization of contents in real time;Behavioral study of users on social networking platforms, Social Network Analysis, netnography and profiling of consumers and users of social networks;Benchmarking;Elaboration of performance and brand image reports and development of products and campaigns;I attended large clients such as Unilever (Consumer Goods), Natura (Cosmetics), Santander (Financial Services), Bradesco (Financial Services), STB - Student Travel Bureau, Pernod Ricard (Beverages), Belcorp (Cosmetics) Oferta X (E-commerce), Docol (Sanitary Fittings), Z Festival and Pop Music Festival (Entertainment).