Wesley Muniz Email & Phone Number

I led digital media intelligence and social listening at Bradesco during the Rio 2016 Olympic Games, proposing media and content optimizations in real time through monitoring the conversations, identifying user behaviors and trends surrounding the event.Support for digital and UX media team decision-making processes with analytical guidance and reporting based on digital and behavioral data of platform users.Provision of strategic and operational analysis, development of metrics and reports to monitor performance, and use of data intelligence tools to increase efficiency and effectiveness of the brand's digital reach.Content monitoring and analysis of attractiveness and brand health in digital environments.Media planning (Facebook, Instagram, LinkedIn, YouTube and Twitter), economic impact reports focused on impact and conversation with users, with impact analysis assisting the business decision-making process, developing in-depth knowledge of data sources relevant to the brand and the behavior of the various targets and niches.Development, compilation and analysis of behavioral and statistical surveys on campaigns and target with the objective of making recommendations that maximize the users engagement, understanding their desires, thus avoiding possible crises and improving the performance of the campaign.Development of reports of competitive analysis of the market, identifying trends and subjects on the agenda.

São Paulo E Região, Brasil

I teach the Social Media Monitoring course for students and communication professionals, such as advertising, journalism and related areas at all levels.Course Schedule:Social Media for Understanding Society and Consumption;Digital Methods of Research;The Market for Social Media Monitoring;Social Media Monitoring Tools;Data, Information and Knowledge;Sentiment analysis;Generating Categories and Tags;Decomposing Products and Services;Understanding Information Requests;Generating Hypotheses;Rules and Automation Techniques;Monitoring for Planning and Content;Behavior Analysis Cases;Types of deliverable Social Media Monitoring business;Monetization Models of Data and Information;Producing the Report;

Santo André

São Paulo E Região, Brasil

Supervisor and analyst of performance and insights of accounts like Pernambucanas (Retail) and adidas (Clothing and Sports), having as main attributions;Ensure the flow of data collection and analysis of performance, media and websites through digital marketing actions and tools. (SEO, Adwords, Facebook Ads, Mobile, Display, CRM);Suggest and apply media and performance optimizations as well as content optimization studies for social networks (SMO);Creation and maintenance of brand monitoring through tools such as Scup; Maintain structure and flow of BI with other areas of the agency and guarantee the delivery of the demands;Preparation of campaign reports, ensuring understanding of all campaign processes and indicating improvements and learnings.

São Paulo E Região, Brasil

Responsible for managing team of analysts, focusing on optimization and alignment of internal processes and demands organization;Generate and guarantee deliveries of reports, dashboards and intelligence studies for brands such as Unilever (Consumer Goods), Coca-Cola (Beverages) and Oi (Telecommunications).Analysis and cross-referencing of media and performance data, Owned, Social, Earned and Paid Media;Analysis and cross-delivery of media, performance and social KPIs of websites and channels contracted for online campaigns, such as Facebook, UOL, Terra, Abril and etc, also focusing on best practices learnings;Management of media tools, adservers, analytics and monitoring (Facebook Insights and Ads, Google Analytics and Adwords, MediaMind, ComScore, UberVU, Scup, UNICA).

São Paulo E Região, Brasil

Responsável pelo desenvolvimento de pesquisas e insights de redes sociais para clientes como Visa (pagamentos eletrônicos), Natura (cosméticos), On Telecom (Telecomunicações), apoio interno e para parceiros com táticas de atuação e inteligência, monitoramento e pesquisa. Sugestão periódica de novos formatos de relatórios e métricas, benchmarking, análise de presença. Conhecimento e domínio de ferramentas de monitoramento como Scup, Seekr, Sysomos, SocialBakers, entre outros.

São Paulo, Sp

- Monitoramento e Análise de Métricas- Business Intelligence- Benchmarking e Análise de Concorrência- Pesquisa e Análise de Conteúdos- Pesquisa e Desenvolvimento de Projetos

São Paulo

Gerenciamento de projetos em mídias sociais para clientes como Whisky Chivas e Student Travel Bureau - STB. Monitoramento, desenvolvimento de estratégias para divulgação online, produção de vídeos e conteúdos de campanhas, administração de conteúdo para blogs, Twitter, Facebook, Youtube e etc. SMO (Social Media Optimization / Redes Sociais). Mídia e relacionamento com hubs sociais e blogueiros.

Responsável por postagens diárias sobre tecnologia e tendências no setor tecnológico.

São Paulo E Região, Brasil

Responsável pelo gerenciamento das redes sociais da trupe do "O Teatro Mágico", durante o lançamento do 3º CD "A Sociedade Do Espetáculo – 2011", atuando na produção de conteúdo, estratégia e monitoramento das menções sobre a trupe. Responsável pelo crescimento do engajamento nos canais, que tornaram o canal no Facebook, um dos 100 mais engajados no Brasil durante o período.

Análise de presença online, mapeamento e monitoramento de redes sociais, planejamento e administração de conteúdo, Otimização de mídias sociais. Qualificar e quantificar menções sobre a marca, traçar perfil e comportamento de e-consumidores, identificar, planejar e desenvolver ações e promoções nas redes sociais, prever e administrar possíveis crises com a marca.

Desenvolvimento de estratégia de vendas, administrar planograma de vitrine para loja propria, verificar exposição de produtos, positivação de materiais de merchandising nos PDV's, cartazes, take one, faixa de gôndola e etc., precificação de produtos e acompanhar troca de preço, Criação de E-learning de inteligência corporativa tendo em vista produtos de empresas concorrentes e criação de cartazes e banner para loja.

Pós-Graduação Lato Sensu - Especialização, Neurociências E Psicologia Aplicada

Data Science And Big Data Analytics, Data Science

Data Science and Big Data Analytics: Making Data-Driven Decisions is a Massachusetts University of Technology's short course program where.

Extension Course In Communication In Social Media Focusing On Strategies And Trends., Comunicação

Activities and Societies: Experimental laboratory of social media, social media discussion group and their success stories. Extension.

Bachelor In Social Communication With Qualification In Advertising And Propaganda., Comunicação

Activities and Societies: Experimental Agency of Advertising and Propaganda. The main objective of the Advertising and Propaganda course.