Wes Mills Email & Phone Number

Alpharetta, Georgia, Us

In my role as Manager of Business Intelligence at Aptean, I lead an international team of data professionals, serving as the liaison between the Sales & Marketing departments. My team and I are responsible for gathering and transforming raw data into actionable insights that align with business goals. One of my key responsibilities is to develop BI strategies and self-service data solutions tailored to our organizational needs. I work closely with business stakeholders to understand the specific challenges they face and then design solutions to address those issues. This approach not only solves immediate problems but also empowers users across the organization to leverage these tools for their own data-driven decision-making. Additionally, I contribute to our annual budgeting by providing Marketing ROI metrics, which help us allocate resources more effectively across both Sales and Marketing.

Encinitas, California, Us

At Flock, I successfully built the Marketing Analytics function from scratch. Alongside this accomplishment, I effectively evangelized and articulated the importance of analytics, driving company-wide competency and accelerating the use of data and insights. This strategic approach helped in surpassing all funnel goals and propelling marketing success. I played a key role in leading the annual marketing budget forecasting initiative, developing top-down metrics and models with multiple "what if" outcomes that led to increased marketing budget allocation. Proactively, I planned and executed reports, dashboards, and analytical approaches that supported various functions of the business, including sales and customer success teams. Additionally, I implemented feedback processes for dashboards and reports to continuously iterate and improve outputs.

San Antonio, Texas, Us

My number one priority in my role at Digett is to achieve and exceed clients' marketing goals by developing strategies that tell a consistent message and effectively convey value to the most meaningful audience. Many clients are the same clients I've been working with for more than 7 years, exceeding the industry average tenure. Along side this, I'm responsible for performing market research, competitive analyses, and advising on other key business decisions. I build and manage dashboards in Tableau as well as Google Data Studio that pull data from disparate sources (AdWords, Facebook Ads, Google Analytics, etc.) for clients to view metrics and KPIs. I also manage the ETL process of the data using Google Cloud Platform products, such as Compute Engine, Cloud SQL, and BigQuery.

Atlanta, Georgia, Us

Developed and scaled robust performance reporting and forecasting to understand efficiencies, gaps, and growth opportunities across marketingPlayed a key role in gathering cross-platform data for ROI analysis aimed to understand and predict the impact of marketing initiatives to better scale and predict pipeline in future quartersAdvocated and championed internal alignment across marketing and other business functions on marketing attribution, defining success (KPIs), and sources of truthBuilt a strong partnership and experimentation mindset across marketing teams acting as the analytical leader to iterate FullStory's testing culture; these efforts improved the customer experience as well as the buyer's journey across diverse business segments and personas

San Francisco, California, Us

At Qualia, I'm in Revenue Operations with a focus on identifying the marketing activities we're doing that drive revenue (revenue attribution) and communicate this information though automated reports to enable data-driven decisions as well as executive leadership through quarterly business reviews. I also project manage the definitions, accuracy, and consistency of our primary KPIs as well as the entire quarterly business review process for sales and marketing. I'm responsible for assisting in budget planning, forecasting, and overall development of the Revenue Operations team.

Lansing, Mi, Us

At Liquid Web, I define, lead, and execute our attribution and web analytics roadmaps. I'm responsible for building and maintaining attribution models in R, which I use as a tool to articulate how our marketing channels are performing in the context of revenue. These attribution insights are consumed at the executive level. My ownership over web analytics also extends into Google Tag Manager, where I implement, maintain, and troubleshoot tags (conversion tracking, remarketing, affiliates, etc.). Alongside this, I've had the opportunity to help expand our digital insights across Liquid Web's family of brands by scaling and creating processes that include link tagging (UTMs), Google Analytics, and Google Tag Manager.

San Antonio, Texas, Us

As an Insights Analyst, I provided actionable insights—beyond descriptive analytics—to help enable Rackspace to increase sales by using more advanced analytical techniques in Python and R. My findings were distilled into presentations that told a clear, simple story to senior leadership. I also took responsibility in making sure the business was asking the right questions to achieve company goals, by developing a deep expertise of the market, internal and external data sources, and educating stakeholders. As the subject matter expert, I played a key role in developing a process from beginning-to-end to regularly perform win/loss analyses, which were used in acquisition decisions, product roadmaps, and pricing strategy among other key go-to-market initiatives.

San Antonio, Texas, Us

In my role as a Business Intelligence Specialist, my primary responsibility was helping senior sales leaders better understand global sales performance through regular reporting using R and Excel. I played a key role in developing the process to collect competitor data at scale through text mining, creating a framework to look at the data, and regularly shared findings across multiple business units. My automated reporting was in R Markdown and Excel, where I used SQL to join data from disparate data sources (first and third-party).

Austin, Tx, Us

At Integrous, I took ownership of building and maintaining internal and external dashboards using Tableau. This also included managing data integrity, data cleansing, and joining data from various sources such as Salesforce.com and Google Analytics using PostgreSQL, while managing project timelines and client expectations. I was also responsible for managing client paid search strategy, reporting insights and optimizations, and implementing new strategy.

San Antonio, Texas, Us

As a Forecast Analyst at C.H. Guenther was to perform statistical analysis and modeling on historical sales data to develop a demand plan using SAP's supply chain management software. I analyzed the data to detect trends and seasonality, recognize turning points in demand, and identified changes in key business drivers for the retail business. I primarily used Excel, R, and SPSS for ad hoc analyses. I also led monthly presentations for the resultant forecasts to senior-level management after frequent collaboration with sales and marketing peers to gain a consensus on the forecast.

Bachelor Of Business Administration (B.B.A.), Economics

Bachelor Of Business Administration (B.B.A.), Marketing