Managed role alongside university studies, working twice a week during term and full-time during breaks.Developed UMG's digital curation project from my initial internship, with the core focus of increasing commercial success and helping to engage and onboard new local territory commercial teams.Personally curated and delivered 3000+ digital streaming products based on streaming data analysis and musical knowledge alongside UMG's global priority releases.

Analysed and audited client websites with a focus on improving their online brand visibility and ranking on search engines, specifically Google.Increased organic discovery to boost customer acquisition.Pitched and managed SEO strategies for clients such as Pangaia and Castore.

Played a central role in launching UMG's digital curation project across streamingplatforms which now enjoys constant annual growth.Assisted in developing, pitching, and executing the creation of physical music formats,focusing on vinyl. A personal highlight was being involved in the coloured vinyl re-issueof Chase and Status' No More Idols.Managed the Amazon price harmonisation sheet to ensure alignment of local market pricing for physical products to maximise… Show more Played a central role in launching UMG's digital curation project across streamingplatforms which now enjoys constant annual growth.Assisted in developing, pitching, and executing the creation of physical music formats,focusing on vinyl. A personal highlight was being involved in the coloured vinyl re-issueof Chase and Status' No More Idols.Managed the Amazon price harmonisation sheet to ensure alignment of local market pricing for physical products to maximise revenue. Show less

Coordinated events for Ben and Jerry's across the UK for their renewable energy campaign, achieving over 10,000 signatures, and exceeding goals set by the client.Managed staff alongside engaging with the public to promote the campaign's messageand secure signatures.Collaborated with brands such as Patagonia to enhance awareness for the campaign.