William Fritzberg Email & Phone Number

Edmonton, Alberta, Canada

• Primary Role: LX Labs Co-lead / UX Architect; team mentor, project planner and proposal developerLearner Experience Labs (LX Labs):
• In 2019, pitched and led the development of a UX research firm within Onlea to help clients tackle strategic questions, conduct audience research and create better learning experiences. LX Labs officially launched in.
• Since 2021, advised and guided a large roster of national and provincial clients on 100s of education engagement, transformation and digital capacity building projects.New Addition: Onlea EngageFrom 2023-24, William.
• Virtual Workshop facilitation including personas, journeys, brainstorming sessions and co-creation
• User Research and Usability Testing - working with learners directly to test content and understand their goals, challenges, needs and priorities.
• UX and Interactive Design - wireframes, prototyping and user interfaces

Edmonton, Canada Area

• Online course design lead - managed design process from beginning to end for online course projects for a variety of clients including style guide development, asset creation, course architecture, interactive.
• Managed/mentored junior and mid-level designers
• Workshop facilitation including personas and learner journeys
• Trend and Market Research tracking EdTech trends and informing business strategy/development
• Internal organization research running workshops with upper management and employees to identify challenges, efficiencies and opportunities for process improvement
• Multimedia production including graphic design, animation, video production using Adobe Creative Suite

Vancouver, Canada Area

Experienced end-to-end producer/director/content creator with expertise in all aspects of digital media production including writing, planning, budgeting, camera-work, editing, animation and visual effects. I've held key roles on over 60 projects and pride myself on my ability to juggle variables, communicate effectively with teams and strategically plan..

Vancouver, Canada Area

Returned to full-time work following masters, infusing knowledge and skills sets learned and collaborating with MID's executive director to complete a 3-year funding cycle grant examining future plans and addressing short and long-term improvement goals. Key contributions included: - Initiating office planning sessions, introduced visual management.

Barcelona Area, Spain

The second practicum project in my masters was with La Innovation Kitchen, an educational workshop and program branch of Design Thinkers Spain. They wanted to know how to engage and attract working professionals interested in learning innovation skills. Our process began with identifying and interviewing personas, speaking with experts and immersing.

Barcelona Area, Spain

A hands-on practicum aspect of my master's program in Barcelona involved working with fellow graduate students and a local company to solve a timely business challenge. Our team was tasked by Reimagine Food to identify the "top food biohacking trends in Europe." Using a combination of net hunting, street hunting, influencer analysis, expert interviews.

Vancouver, Canada Area

Managed day-to-day operations for an independent film distributor including administration, contracts, web order processing/shipping, overseeing of assistants, practicum students and volunteers. Communicated with producers, post-production houses, vendors and customers ranging from festivals, galleries and programmers to universities, libraries and.

Bellingham, Washington Area

Created animated content and edited together educational business videos explaining Lean/Kaizen philosophies for workplace improvement.

Managed video projects from beginning to end for corporate media productions. Encoded video files for various digital and analog forms of content delivery, i.e. web, DVD, etc. Collaborated with team members and solved technical problems independently.

Masters In Research For Design And Innovation

Bachelor Of Fine Arts, Film Production

Bachelor, Communications