Responsible for growth of retail, foodservice and Industrial sales through development of new value added business. Work with team members to onboard new clients, strengthen customer partnerships and create new selling opportunities.

Led sales and marketing for retail channel across the United States. Reported to the President and achieved 26% compounded annual dollar sales growth over 4 years with annual year over year sales and profit gains. • Expanded distribution of regional brand to 15 new states in the channel with new national and regional customers• Directed marketing strategy that built brand awareness in new markets leading to item expansion and increased category rankings within a competitive hot dog category• Structured sales team to accommodate growth and talent alignment which included the addition and changes of sales brokers, direct reports and their team members • Worked closely with supply chain, quality assurance, product development and finance leadership teams to develop new items and markets to compete

Managed $100 Million sales region with markets that held the highest category development indexes for the company. Achieved 5% sales growth over 2-year period with new customers and new item expansions.• Revitalized key customer relationships that company previously lost which led to new business and efficient Direct Store Delivery (DSD) route coverage• Guided sales manager, category analyst, shopper marketing manager and broker partners to deliver results through impactful business meetings with customers leading to strong partnerships and performance• Communicated frequently with DSD team about execution of business plans to ensure optimal sales results for each investment made with customers

Developed Sara Lee as a trusted partner and industry leader in eyes of the customer through strategies focused on connectivity, sales team development and supply chain alignment. Reported to VP Best Practice in Shared Service Group and Chief Customer Officer• Promoted from Senior Manager Sales Operations after leading successful integration of meat and bakery divisions to one selling team operating under common set of company policies & procedures• Drove Joint Business Planning Process with top 15 customers to grow business faster than remaining market while improving ROI by 10%• Developed and managed annual sales incentive plan that improved distribution objectives through speed to shelf targets and all-time low open deduction balances resulting in 4% GM improvement• Designed and implemented transformation of selling organization from direct model to a hybrid broker model which was targeted to improve selling expenses by 15%.• Negotiated a new national contract with a leading broker that placed an increased focus toward performance metrics and variable rates which resulted in a 11% increase in total point of distribution• Enforced bracket compliance producing cost to ship savings of $8 million while also introducing efficiency bracket price program with key customers while experiencing sales growth of over 4%

Managed $35 million business in the central region. Reported to National Sales Director while managing account executive and multiple food brokers• Oversaw launch of Nexus hair care brand to retail securing distribution, merchandising and premium shelf space within the competitive hair care category• Increased sales 9 % while achieving controllable margin targets through improved trade spending

Category and trade marketing lead for skin and hair care businesses. Worked closely with brand managers, VP of Marketing, VP of Sales and VP of Customer Marketing to support business unit market execution.• Promoted as a result of building strong marketing and sales relationships that led to common objective to achieve results• Developed category selling strategy built upon consumer and customer insights which led to new item launches in new and established categories • Directed all trade spending decisions for USA skin care business establishing guidelines and plan approval

Managed $35 million sun care and OTC business at both Target and American Stores. Reported to Team Lead National Accounts. • Achieved target attainment in five out of five accounts for both sun care and OTC categories• Drove market share of sun care category by 16% while supporting category growth of 8.5% which outpaced remaining market through category assortment optimization project at key National Account